ESPN’s Post

🏈 Is Gen Z Suffering From NFL Fatigue? 🏈 Capturing hearts and minds of the next generation of #NFL fans begins with understanding their values, passions, and preferences. But when it comes to Gen Z and digital natives, the oversaturation of ads, news, and social media campaigns may actually be turning off younger fans. 💤 Taylor’s Director of Strategy, Carly Wilkins, explores how Gen Z prefers to connect with brands that are grounded in authenticity, personalized experiences, and dynamic narratives. These values develop lasting connections. To read the full blog and learn how to engage Gen Z football fans, click here: https://lnkd.in/gqaMVUiZ #pragency #marketingagency #football

I wrote about the budding romance between the most popular sport in the US (National Football League (NFL)) and the most popular video site in the world (YouTube). YouTube is paying the NFL $2 billion a year to show Sunday Ticket, which is a niche/premium product for diehard fans. It has the power to make that a more mass market product. But there is an equally big opportunity for the two companies in leveraging YouTube talent to promote the sport, which like all sports, needs to work harder to hook young viewers. The only downside... selling YouTube all this NFL material hurts linear TV networks. But that's a problem for them more than the NFL. https://t.co/NOOhaIORWg

Even though the National Football League (NFL) announced months ago that certain playoff games would be streamed exclusively on certain platforms, the reality hit fans a few weeks ago. Let's just say some fans were "unhappy". As The Current and Travis Clark point out in this article, this is a trend that's not going away. By getting fans to subscribe to the content they want, or having them logged into a streaming service or app, rights holders get to learn a lot more about fans in the process. If you watched the exclusive playoff game on Peacock, you may have noticed you were asked to opt-in to share your data with NBC. There's a good reason for this: Brands and rights holders are tired of using anonymous viewership numbers to quantify the value of their media rights and advertising budgets. They want details on who these customers are to determine whether they're reaching the right kind of customer. We're laying the groundwork for this kind of intelligence at Sports Innovation Lab with our fan audiences. You can access sports fan audiences that we've designed to outperform generic sports audiences today on DV 360 and The Trade Desk. Have at it! https://lnkd.in/epqzTMZA

The National Football League (NFL) continues to dominate ratings growth. It's either the outfits (Ryan Fitzpatrick's shirt 🤣 ) or their incredible use of short-form content. It could also be a year of incredible story lines with the playoff schedule coming down to the final week in almost every division. It has been fun to watch the NFL's incredible omni-channel storytelling ability expand across the major networks, social, in-app and Amazon. Short from content does play a very big role in fan engagement; audience building; tune-in; merchandise and ticket sales; and that omni-channel storytelling.

Tonight is more than just a game; it’s a testament to the universal appeal of American football, a sport I’ve been enamored with since I was 12, waking up early in the morning hours just to catch the action live. My passion for the game isn’t just about the thrill; it’s the strategy, the culture, and the sheer intensity that drew me in. After living in the US in the last year, I got experience this phenomenon firsthand, not just on screen but in the electrifying atmosphere of the stadiums. The Super Bowl transcends age, geography, and even team loyalty. It’s a national event where the commercials are as eagerly anticipated as the game itself. Yet, interestingly, the traditional Super Bowl ad blitz might not capture the audience it intends to, with many viewers gathered in noisy bars or at home parties, more engaged with each other than the screen during breaks. 🔎 This observation leads me to a significant opportunity for brands: the days following the Super Bowl are ripe for advertising, as the buzz around the commercials grows. Moreover, with a vast majority on social media during the game, a well-crafted, humorous campaign targeting these platforms could offer far more value than a multimillion-dollar TV spot that might not even be seen. So, for those pondering a Super Bowl commercial, consider the digital space where your audience is active, engaged, and ready for a laugh. It’s not about the big spend but about connecting with the American spirit, especially on a night like this. And as for tonight, let’s go Chiefs! 🏈 #SuperBowl2024 #AmericanFootball #AdvertisingInsights

And back to the westerns analogy. Superbowl did good. Basketball will too. Advertisers flock to the next perceived opportunity. But remember, every roll of the dice has the exact same odds. Superbowl was a success, but this is not the Superbowl. "Despite a 27% drop in viewership for last season to 4.59 million, NBA sales were up during the upfront..." the first phrase is key - a 27% drop in viewers (recently, after 10%-12% annual declines across all cable systems, and a whopping 39% drop in a single week last year. Let's see if this pays off. It's still cable TV, and that beast is dying a slow and agonizing death. https://lnkd.in/gxhJ4ikx

testin🏀 What's the buzz surrounding the intense rivalry between the Los Angeles Lakers and the LA Clippers that has the digital world on edge today? 🚀 The Lakers dominating as a top trending topic on Google, but what sets this NBA matchup apart from the rest of the season's games? The surge in interest driving over 200,000 searches so far, so the anticipation is palpable in the air. CBS Chicago highlighting ways to catch this epic basketball showdown, but what makes this game a must-watch for sports enthusiasts everywhere? Emphasizing Hulu Live TV as the go-to platform to stream the Lakers and other NBA matches, so how can fans elevate their viewing experience to the next level? Access to various channels, including ESPN, but what does this mean for the future of live sports entertainment consumption? The Lakers' game showcasing the enduring popularity of basketball, so how do such matchups carve a place in our hearts and digital screens? The viewer engagement and enthusiasm surging around the Lakers vs. Clippers game reflects a deep love for competitive sports, but how does this impact the sports entertainment industry as a whole? With Hulu Live TV offering unparalleled convenience, so how can fans immerse themselves in the excitement of live NBA games effortlessly? The buzz around the game highlighting the intersection of sports, digital trends, and viewer interaction, but what does this mean for the future of sports marketing and content consumption? Let's ride this wave of sports fever together! 🌟 ✨ Be proactive in promoting yourself, visit us at https://lnkd.in/gUxjfrt7 for 30 days of social media posts! 💥 #Lakers #Clippers #NBA #Basketball #SportsEntertainment #HuluLiveTV #DigitalTrends