ESOMAR’s Post

#GCBResearchInsights 🌍 International participation in German business events on the rise. 📈 At recent business events, nearly every 10th participant hailed from abroad. This resurgence in internationalization within the events industry is a promising sign, even though we haven’t quite reclaimed the previous record levels. 📈 However, this trend underscores Germany’s position as a top global conference destination, showcasing its strength and appeal. 🇩🇪 The growing diversity of participants enriches the experience for all attendees and is fostering a dynamic exchange of ideas across borders.  Source: Meeting & EventBarometer 2023/24 📊 German Convention Bureau Deutsche Zentrale für Tourismus e.V. EVVC e.V. EITW Europäisches Institut für TagungsWirtschaft Strategic Alliance of the National Convention Bureaux of Europe Future Meeting Space Events Industry Council PCMA PCMA EMEA VDR - Verband Deutsches Reisemanagement e.V. HSMA Deutschland e.V. BEFuture

Great news | Deadline Extended |GBS SPAIN'24 The deadline to apply for the Global Business Symposium in Spain has been extended! Don't miss out on this incredible opportunity to connect, learn, and grow. Apply now! https://lnkd.in/dr6Nqp-M #GlobalBusinessSymposium #GlobalBusinessSymposiumSpain #InnovationJourney #ConnectGlobally #GlobalBusiness #EntrepreneurshipWorldwide

Who is planning to attend one of the upcoming WEConnect International regional conferences? 🙋♀️ 🙋♀️ 🙋♀️ Let's zoom in on what's happening next month in South Asia... 🗓 On August 7-9, join us in Bangalore, India, for the first part of our Asia Pacific Conference, a groundbreaking event designed to champion inclusive procurement in Asia. Follow WEConnect International South Asia and our Regional Director in South Asia Eroshan Alagaretnam for details and updates! Register here: https://lnkd.in/dmxBg649 🗓 On August 26-27, we are heading to Australia for the second part of the Asia Pacific Conference, hosted at Amazon's office in Brisbane. This transformative event will feature networking, learning, several exciting announcements, and a special session on procurement opportunities for women ahead of the Brisbane 2032 Olympic & Paralympic Games. Follow WEConnect International - Australia and our regional director for Southeast Asia & Oceana Mrinalini Venkatachalam for the latest. Learn more and register here: https://lnkd.in/dSBsPqBV Find more information about all of our upcoming events: https://lnkd.in/eppXTRUc We can't wait to see you there! #WEConnected #InclusiveProcurement #InclusiveSourcing #SupplierDiversity #WomeninBusiness #WBE

Navigating Success: Market Entry Strategies for International Corporations in Spain International expansion is an essential component of any company's growth strategy. However, entering new markets, especially one as diverse and competitive as the Spanish market, requires meticulous and strategic planning. At Equipo Experto, specialists in event marketing and sales support, we offer our expertise to guide international corporations towards successful integration into the Spanish market. Below, we highlight fundamental strategies to ensure an effective transition, including our new focuses on seeking out businesses of interest and providing assistance at Spanish trade fairs: - 𝗧𝗵𝗼𝗿𝗼𝘂𝗴𝗵 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: A deep understanding of the target market is indispensable. The cultural, economic, and social context of Spain varies significantly from one region to another, directly affecting consumer preferences and behaviors. - 𝗟𝗼𝗰𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻: Adapting your product and marketing strategy to align with Spanish cultural values and expectations is not just advisable, but necessary. At Equipo Experto, we assist in refining your message to ensure resonance and local acceptance. - 𝗦𝗲𝗲𝗸𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁: Our vast network of local contacts can be your greatest asset in entering the Spanish market. We identify and negotiate strategic alliances and actively seek out businesses of interest that align with your strategic goals, facilitating a smoother and more effective market insertion. - 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: We develop digital marketing strategies that capture the essence of your brand while adapting to the unique dynamics of the Spanish digital market. From SEO to social media marketing, we ensure that your online presence is powerful and relevant. - 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲 𝗶𝗻 𝗦𝗽𝗮𝗻𝗶𝘀𝗵 𝗧𝗿𝗮𝗱𝗲 𝗙𝗮𝗶𝗿𝘀: Understanding the importance of face-to-face interactions, we offer comprehensive assistance in participating in Spanish trade fairs. These events are pivotal for networking, showcasing your offerings, and understanding the latest industry trends firsthand. At Equipo Experto, we understand that entering the Spanish market presents both unique opportunities and complex challenges. With our experience and local knowledge, we are prepared to be your strategic ally on this journey towards international success. If your company is considering expanding into the Spanish market, we invite you to contact us to discuss how we can facilitate your transition and ensure a successful launch in this dynamic market, with special emphasis on identifying businesses of interest and maximizing your impact at Spanish trade fairs.

⭐️Welcome to Q2 2024⭐️ ICCA-verse Edition As we kick off the second quarter of the year, there are two things I would like to share: 1️⃣Strategic questions to analyze and evaluate if we need to adjust, pivot or double down our business development action plan: 🟢Where is my ideal client going to be in the coming months? 🟢What does my ideal client look like in this quarter? (needs, pain points, interests, etc.) 🟢What new business development strategy are we going to deploy? 🟢What new narrative are we going to communicate about our value proposition? 🟢What new value are we going to offer our clients? 🟢Where do we need to adjust our sales and marketing strategy? (if any) 🟢Where else should I be to develop new business opps? (or where not to be) 🟢What technology am I going to adopt to boost my ROI? 🟢How am I going to differentiate my product in an increasingly competitive market? 2️⃣A powerful lineup of events and initiatives designed to boost our international marketing and business development efforts. 🗓️ ICCA Global Events Calendar: *Subject to change 🔹April 9: The Future of Association Meetings and Societal Transformation (during Business Events Industry Week 2024) - Washington D.C Jose Barreiro Ksenija Polla, CMP, CICE 🔹April 11: Global Meetings Industry Day (GMID) - Everywhere, let’s raise our voices 🔹April 17-18: Join ICCA at The Meetings Show Asia Pacific - Singapore Waikin Wong 🔹April 22-24: ICCA Chile Summit (during FIEXPO Workshop & Technical Visit) - Santiago de Chile Vivian Nardone 🔹April 24-26: ICCASkills CICS Intake - Beijing Hub Lu-Peng Tsai, CICS 🔹April 26: ICCA Latin American and the Caribbean Insights - Online Leticia Serrano 🔹May 2: ICCA Roadshow - Quito, Ecuador Irene Guijarro Santiago Gonzalez 🔹May 11-13: Association Expert Seminar (AES) - Frankfurt Frances van Klaveren, CAE 🔹May 13: ICCA Plenary & Global Advocacy Alliance Forum - Frankfurt Claudia Bastidas Sandoval Petra Ucenic 🔹May 14-16: Join ICCA at IMEX Frankfurt Heather Gough 🔹May 27-28: Join ICCA at AFIDA - Asociación Internacional de Ferias de América Congress - Buenos Aires Victoria Suárez Ambrosoni 🔹May: ICCA Session (during FIEXPO Workshop & Technical Visit) - Dolores Hidalgo, San Miguel de Allende (México) 🔹May 30: ICCA Business Workshop Venue Sector European - Vienna 🔹June 2-5: ICCA Mediterranean Annual Chapter Meeting - Istanbul 🔹June 10-13: Join ICCA activities during FIEXPO Latin America - Panamá City Eugenia Powell arnaldo nardone Carolina Adano 🔹June 10-14: ICCASkills CICS Course Intake - Luxembourg 🔹June 14-26: ICCA Global Association Forum - Cancún 👉🏽For more info please visit: www.iccaworld.org 👊🏽All the best in this new business development cycle. Let’s go! 🚀 Lily Reyes Maria Oriani Diana Rodriguez, CMP Álvaro Rojas Javier Andres Contreras Nilo Francisco A. Pinedo D. Alina Gonzalez Cintia Mari Hayashi, CEM Tatiana Orozco, CIS Tatiana Angulo Aline Moretto, CEM

Reserve a ticket now and travel with us to #Shenzhen! Announcement: From 10-13 November 2024, China Macro Group curates the Europe-China Conference Shenzhen (ECCS), a compact business #conference with high-value contextual content in combination with site visits to leading local tech and other "new economy” firms for learning and engaging in #China – supporting European headquarters of corporate, investment and public sectors in times of strategic decision-making regarding China. Our target groups are professionals holding managerial positions across sectors and functions in European institutions, primarily based in Europe. To deliver this conference as a value-adding experience for our participants, CMG is drawing on its curational and advisory experience as well as on its extensive network in Shenzhen and across China comprising local and international KOLs, experts and business practitioners. We are also happy to cooperate again with local partners including the South China chapter of the European Union Chamber of Commerce in China (EUCCC), Caixin Shenzhen and various European Consulates in Guangdong Province. Despite our resourcefulness as well as our experience in successfully organizing a business-relevant conference in China also in a complex broader geopolitical context (cf. ABC one-pager on our website), it is the first time for CMG to lead the hosting of such a conference. Therefore, we are thankful towards a growing set of partners that will help us advertise this conference product to the relevant target groups in Europe during a 4-week marketing period until ca. mid July, by when we will confirm if there are sufficient registrations to hold the 2024 ECCS edition and subsequently issue booking agreements to registered participants. Pricing of conference participation is unified across all channels, and reservations can be made by interested participants, directly or via their sponsoring institutions. Please visit our webpage dedicated to the ECCS 2024 at https://lnkd.in/dbgunuWH to learn more about this conference and its key benefits for our target groups, to download the participant brochure and to check out our past credentials of curating a similar conference last year in fall in Shenzhen. Don’t hesitate to send us your questions regarding ECCS 2024 to [email protected] anytime, or register to join (on the dedicated webpage too) one of our two online events where we will introduce our conference product including especially our programming concept and respond to your questions. We are happy to help you clarify if our value proposition and the key benefits of a conference participation meet your needs.

WISH TO RECONNECT 🇮🇹 Just a week ago I was in Milan to visit MiCo for the preparation of the EHA2025 Congress. It was great to explore such a dynamic space and begin to visualize what the event in June will look like. And I loved in general this short but lovely trip to Milan. And here comes a little personal confession...  🥁🥁🥁 This was my first time traveling to Italy for work! Despite being Italian, I’ve never actually worked in my home country - only remotely, and for short periods. This trip made me think. While I stay closely connected to family and friends, I’ve realized I’m missing something else: a connection to 𝘵𝘩𝘦 𝘤𝘰𝘶𝘯𝘵𝘳𝘺 itself. I’ve never experienced the professional environment in Italy, nor do I have a network there. But now, I feel a pull to reconnect with my roots. The question is: 𝘩𝘰𝘸? For my fellow expat professionals: ● Have you experienced this feeling of wanting to reconnect with your home country? ● What steps did you take to make it happen? To my Italian network: ● Any recommendations for online communities, events, or activities that could help me rebuild this connection? ● Are there specific accounts or people I should follow or connect with? ● And how important do you think it is to engage in Italian online? Looking forward to hearing your insights! #ExpatLife #ItalyBusiness #Origins #Reconnect #Networking

🌟 Exciting News! 🌟 I am thrilled to attend alongside my colleagues -Abhishek Biswas and Khushboo Hanjura, the WEConnect International conference focused on empowering women in business across Asia and the Pacific. This is a fantastic opportunity to connect with corporations and women-owned businesses, fostering diverse and resilient supply chains. Creating partnerships that uplift underutilized communities is crucial for growth and innovation. The conference's focus aligns perfectly with the work we are doing at Everest Group in the ESG domain (Everest Group | Sustainability): 1. Impact Sourcing for Sustainable Development and a Brighter Future: Our Impact Sourcing State of the Market 2023 report tracks companies that employ workers from marginalized and underutilized communities, among other categories. Link to report: https://lnkd.in/gr8y9z4J 2. Tracking ESG Elements in Sourcing and Procurement: At Everest Group, we diligently monitor the integration of ESG elements, including diversity in sourcing and procurement services. Explore the report here: https://lnkd.in/gGaeMWjP Are you attending? Let me know, and let's make the most of this incredible opportunity together! Reach out to me, Abhishek Biswas, Khushboo Hanjura, or Rita N. Soni to discuss this event or other things in the ESG domain 🤝✨ #WEConnectInternational #WomenInBusiness #EconomicDevelopment #DiversityAndInclusion #SupplyChainInnovation #Networking #BusinessGrowth

As a new CEO, I've been fortunate to receive numerous invitations to conferences already. While some are exciting, and I can't wait to be part of it, others fall short of my expectations. If you hold such events and want to invite, please consider the following: 1. A conference cannot be deemed "national" without representation from Western Australia. Without it, it's merely an East Coast gathering. 2. A discussion isn't truly robust or diverse unless it includes a wide range of perspectives and presenters. Otherwise, it's just the usual echo chamber. 3. High entry costs for multi-day conferences can alienate smaller organisations, limiting attendance to larger entities focused on their own scale of issues. It's vital that we also hear from smaller providers who have valuable insights and successes. I am eager to participate in and network at conferences that genuinely embody national involvement and diversity. For those that don't, I'll have to pass. Looking forward to conferences that champion inclusivity and broad representation!

“Looking forward to returning to the field and communicating with customers face-to-face! Exhibitions are the best way to connect and collaborate. How can we work together better after the epidemic? Let's discuss and find new cooperation opportunities.I'm preparing the business trip~ #networking #businessgrowth #cooperation #vitafoodsEurope2024 #interzoo2024”