🛒𝗚𝗼𝗻𝗱𝗼𝗹𝗮 𝗗𝗮𝘆 𝟮𝟬𝟮𝟰, an inspiring moment for MMD to immerse ourselves in 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝗲𝗰𝘁𝗼𝗿 🌠. We were especially triggered by the session of Ian Scott, being rated as one of the Top 100 Retail Influencers by RETHINK Retail. The shopping trips can be different for the same customer."𝗜𝘁 𝗶𝘀 𝗸𝗲𝘆 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀". Translated to our business, understanding these different missions (by deepdiving customer data), allow us to 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝗲𝗿𝘃𝗲 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗼𝘂𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 🎯. #retailinsights #retailmedia #gondoladay
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Head of Marketing at n-fuze creative agency, specialising in point of sale experiences wherever they happen.
Adorable duckling to brighten up your week? I love these clever Burberry posts featuring established TikTok influencer accounts, their impossibly cute stars snuggling against some very cosy looking textiles. Video from the Burberry TikTok account - https://lnkd.in/eNsigmsa #videoMarketing #socialMediaMarketing #influencerMarketing
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We’re deciphering the true influencers of consumer spending across generations. Contrary to popular belief, Gen-Z isn't the sole torchbearer of activism in the market. From environmental concerns to workplace values, discover what truly influences purchasing decisions across generations. 🔗https://lnkd.in/eDVzPdtQ #GenZ #BabyBoomers #ConsumerData
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How much will the Influencer industry be worth by the end of 2024? 👉🏻 £16 billion? 👉🏻 £21 billion? 👉🏻 £24 billion? 👉🏻 £33 billion? #InfluencerMarketing #FutureOfMarketing #SocialMediaMarketing #Sweden #ContentCreation #DigitalMarketing
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𝘈𝘴𝘪𝘢 𝘗𝘢𝘤𝘪𝘧𝘪𝘤 #𝘮𝘦𝘯𝘴_𝘨𝘳𝘰𝘰𝘮𝘪𝘯𝘨_𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴_𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘴 𝘨𝘢𝘪𝘯𝘪𝘯𝘨 𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 𝘢𝘣𝘰𝘶𝘵 𝘢𝘱𝘱𝘦𝘢𝘳𝘢𝘯𝘤𝘦 𝘢𝘯𝘥 #𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭_𝘩𝘺𝘨𝘪𝘦𝘯𝘦, 𝘢𝘯𝘥 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘱𝘰𝘱𝘶𝘭𝘢𝘳𝘪𝘵𝘺 𝘢𝘯𝘥 𝘤𝘰𝘯𝘷𝘦𝘯𝘪𝘦𝘯𝘤𝘦 𝘰𝘧 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘩𝘰𝘱𝘱𝘪𝘯𝘨... 📜 As per the recent #market_research_report, the size of the "𝘔𝘦𝘯’𝘴 𝘎𝘳𝘰𝘰𝘮𝘪𝘯𝘨 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘔𝘢𝘳𝘬𝘦𝘵 𝘪𝘯 𝘈𝘴𝘪𝘢 𝘗𝘢𝘤𝘪𝘧𝘪𝘤" is projected to grow at a 💹CAGR of 7.38%, reaching a value of 💲USD 56.6 billion by 2029. 📊 Major growth factors for the Asia Pacific men’s grooming products market include the rising use of social media and the influence of celebrities and influencers on current #grooming_trends and products. 🌐𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐅𝐨𝐫 𝐏𝐝𝐟 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 ➖ https://lnkd.in/gCHDNM-J #BlueWeave #marktresearch #consulting #personalcare #groomingproducts #mensgrooming #marketsize #marketshare
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IIEX North America is just days away! Will you be in Austin? Join us on the Green Stage where Danielle Wiseman will explore the ROI of star power. This session will help you understand... 📈 The impact that celebrity endorsements can have on your brand 🚀 What to consider before launching an influencer campaign 🏆 How to compete if you don’t have a celebrity partnership Want to meet with Danielle 1:1? Schedule a brand strategy session here: https://bit.ly/3JpSlqJ #iiexaustin #celebritypartnerships #consumerinsights #brandstrategy
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Do big-name celebrity hosts guarantee a better conversion rate for your live shopping event? Brands tend to spend a fortune on big names to host their events. But the ROI and the audience reach might not be as impressive as you might think. Sofía Sanz, GoJiraf's Business Development Director, discusses the downsides of betting big on influencers and actors for your live shopping event in this video. Watch the on-demand session for more insights on the regional challenges of integrating life shopping into eCommerce strategies in Brazil. Watch the session: https://bit.ly/4cZY5Fs #RTE #LATAM #LiveShopping
RTE Live Shopping LATAM 2024
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Explore the genius strategy that launched Triangl into the American market using Kendall Jenner's circle of friends Here's what we can learn: ➡️Creativity is Key: Triangl's innovative approach to targeting Kendall indirectly showcased their brand in a unique and memorable way. ➡️Harnessing FOMO: By creating a sense of exclusivity and FOMO among Kendall's friends, Triangl generated buzz and intrigue around their bikinis. ➡️Letting Buzz Come to You: Instead of chasing after Kendall directly, Triangl let the buzz and curiosity around their bikinis naturally draw her in. ➡️The Power of Influencer Endorsements: Kendall's genuine love for the bikini and subsequent endorsement catapulted Triangl into the spotlight, solidifying their presence in the US market. Follow Brandshark for more such insights into innovative marketing strategies! 🚀 #InfluencerMarketing #fomo #kendalljenner #traingle #usmarket #creativestrategy #brandsharkinsights #digitalmarketing #growthstrategies
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Ok, this is a milestone I'm going to celebrate on our next team meeting. Looking at our April numbers, 46% of the influencers we partnered with are Female and 53% are Male. In the B2B tech industry, this is awesome, and it did not come easy. Reaching equal numbers is (and will continue to be) an important KPI for my team and myself. That’s it. Thanks for reading. #influencermarketing #b2bmarketing
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Marketing Leader in Tech, Internet and Consumer Electronics ⁞ Brand Strategy & Data Driven Growth ⁞ MarTech & AdTech Specialist ⁞ Blockchain & Web3 Enthusiast ⁞ AI Hustler ⁞ Ex-DishTV, HOOQ, Dentsu, JWT
TikTok's #LoudBudgeting trend is reshaping consumer-retail interactions! It's about transparency in spending and value-focused shopping. This wave's impacts on retail can't be ignored! Retailers can align their prices and communication to this rise of budget-savvy shoppers. Highlight product value, make your freebies and discounts count! The catch: consumers are resisting inflation. Rising prices risk driving them away. Retailers, soften this hit with strategic deals. Unlike celebrity endorsements, this trend is grassroots--average consumers leading. Good idea to partner with smaller influencers for authenticity. Makes sense to up the volume on budgeting! #LoudBudgeting #RetailRevolution #ValueOverEverything
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