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🤝 PEOs: Transforming HR for Businesses 🤝 In this BenefitsPRO article, Engage PEO CEO Jay Starkman presents today’s PEO to insurance brokers and SMB advisors who want to help their clients take their businesses to the next level. 🔍 Evolution of the PEO Industry PEOs have evolved into shared employment models, which has fostered greater trust and transparency. 8 key factors drove industry growth, including rising HR complexities, ACA impact, and technology advancements. 📈 PEO Impact on SMBs “Brokers know their clients often lack the resources and expertise of larger corporations. While the complexities of HR can be overwhelming for SMBs, PEOs address this challenge by offering a bundled package of HR services.” – Jay Starkman PEOs streamline HR with payroll, benefits, workplace compliance, and risk management services. PEOs mitigate legal and financial risks, allowing SMBs to focus on core business activities. 🤝 Building Trust with Advisors Advisors and PEOs now collaborate, offering complementary solutions to SMBs. Advisors benefit from a new revenue stream and reduced HR burdens for clients. 👏 Future Collaborations Data-driven insights and tech integration are bringing enhanced services and efficiencies for SMBs. Joint marketing efforts will amplify awareness of the combined advisor and PEO value proposition. The PEO industry's evolution and partnership with advisors are heralding a period of increased #growth and #efficiency for small and medium sized businesses. Will you take part in it? What has been your experience with PEOs? [access article with free registration] https://lnkd.in/eJGpCriw

The rise of PEOs and their growing value to benefits advisors

The rise of PEOs and their growing value to benefits advisors

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