Endeavor Management’s Post

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There are multiple ways to get customer-related feedback data. • Qualitative survey data • Customer complaints, compliments, questions, suggestions, concerns, issues, etc. • Post episodic and transactional surveys (e.g. new customer surveys, product cancellation surveys, etc.) • Customer experience data • Information from your sales team about customer needs, questions, etc. • Employee observations But a crucial component is to have the right technology, VOC program, and processes in place to centrally collect, manage, organize, and analyze data in order to act on it.

  • A business woman types on a computer as graphs and charts appear, almost life-size, right in front of her.
Bruno Jakic

Inqqa AI connects the dots in employee surveys & market research

1w

How do you currently handle analyzing qualitative data from various customer feedback sources?

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