Encoura’s Post

The #enrollment landscape is shifting—get insights into essential trends, from the overlap between demographic changes and #collegesearch to dramatic changes in students' willingness to travel. Deep dive into current #StudentBehaviors: https://bit.ly/3Ia0oaM #EnrollmentManagement #StudentSuccess

Time lags in major student recruitment data sources, such as IPEDS, create challenges in obtaining real-time insights into the dynamic #enrollment market. Explore audience solutions: https://bit.ly/3vEgQx3 #emchat #StudentRecruitment #HigherEd

Did you know that #HigherEd enrollment in Illinois has declined % since 2010? That 33% of students in Illinois leave the state for college. 63% of students who remain in Illinois chose public institutions. We know that because of Forward IQ Forecast. What do you want to know?

With my final semester at the University of Florida coming to an end, I wanted to take a moment to reflect on my experience in PUR3211: Diverse Voices in Public Relations instructed by Dr. Ajia Meux. This course focused on the role that diversity, equity and inclusion (DEI) play in the field of public relations. This course taught me about the importance of DEI everywhere, especially how it impacts individuals and companies as a whole. This semester, I was able to participate in weekly discussion posts, where I was able to hear about the perspective of my peers on different aspects on DEI, like morality, social media and public statements. I also played a role in conducting a team study with my peers on Costco, where we analyzed their current DEI efforts and created a SWOT analysis for the past, present and future of the company as a whole. Here is an article my group used for our presentation: https://lnkd.in/d-qCT6a9. Other groups presented on companies like Home Depot and Ford Motor company. DEI is always growing; and I am eager to use the knowledge and skills I learned this semester in my future endeavors. Go Gators! #DiverseVoices

Employers want candidates with work experience. Candidates want work experience. Employers need to provide work experience to close the loop! The Youth Voice Census Report 2023 from Youth Employment UK presents some compelling insights into the feelings of young people (age 14-24) about UK education, training, work and their prospects. For example: > 88% were not very confident they would find quality jobs in their local area. > 77% agree that work experience helps them build skills. > Lack of work experience, anxiety and mental health challenges were the biggest barriers young people thought they would have in finding a job Employers: Let's work together to get this solved! Read more in this news article from LSIP Project for Surrey & Mid North Hampshire about different solutions. #Skills #WorkExperience #Careers Hampshire Prosperity Partnership Business Surrey Hampshire County Council Surrey County Council Hampshire Careers Hub Surrey Careers Hub

I’ve started to feel as if there’s a gap between the so-called in-demand skills and what’s selected for in the labor market; for example, I doubt the labor narratives people tell here—especially those that gain traction to form the memetic infrastructure of the platform—align well with the practical decisions being made. It seems obvious to me that any narrative must deviate from practice to some extent (as perfect description is impossible without replication), but I wonder to what additional extent social media drives narrative away from practice. I’d expect social media to reward certain types of stories, but I wouldn’t expect those stories to reflect the true values of the labor system as it functions, because the stories that do well are more likely the ones we like to hear rather than the ones we need to hear. #indemandskills #jobmarket #labormarket #socialmedia #skills

Your message is only effective if it reaches the right audience—are you connecting with the right people in higher education? Reaching out to the wrong people leads to wasted time and money, and can even damage your reputation. That's why at HEP, we focus on quality over quantity. After we identify your target audience, we filter through our database to ensure we’ve captured the right manpower codes (after all, sometimes different institutions have different names for the same position). We ensure you reach your target audience without paying for extra data and contacts you don't need. Better Data = Better Results ✅ Start your free trial today to learn why we're the most trusted source for higher ed data: https://buff.ly/3vSdSFw #HigherEd #HigherEducation #CollegesAndUniversities #HigherEdMarketing

What is SWANA? Watch the video down below and find out 🌍 Stay tuned for more videos about the SWANA demographic on and off Purdue’s campus!

Wondering how to cultivate engaging discussions with the right research participants? Learn more 👇

Is ad industry leadership at odds with society aging trends? McKinsey & Company analysis shows clearly that Americans are working to older ages than prior generations. And a common theme in adland is a thinning of the herd where older, more experienced executives are let go, seemingly as a cost savings, despite industry revenue growth. In the most recent large agency troubles a number of senior execs left/were downsized and created their own new agencies. The bigs essentially creating their own competition. Agencies: Agencies need plans to leverage experience on behalf of their clients. Marketers expect this! Marketers: Marketers need to expect the attention of senior talent and be willing to pay for it. Associations: The major trade associations representing our industry are silent. Do something! The Trades: The trades demean the topic daily with their clickbait fascination of “30 under 30”, “40 under 40”, “40 over 40” nonsense. Please be journalists and report real news. I’m not suggesting we need a “60 over 60”. I’m suggesting the entire fascination is unhealthy for our industry and the Trades are adding to it just to sell ad space. The Industry: This is an industry challenge that needs to be addressed. The Association of National Advertisers, 4A's and large/small firms everywhere need to make this a prime initiative. Ad Age ADWEEK Advertising Research Foundation (ARF) #advertising #advertisingagencies #agencyleadership #marketing