Encoura’s Post

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"Digital information sources, like emails, text messages, and social media campaigns, become more important when yielding these [first-generation] students. Common yield activities like admitted student events, however, may miss many of them." #EVWakeUpCall #highered #highereducation #enrollmentmanagment #enrollmentmarketing #emchat #highereducationleaders #firstgen #firstgeneration

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7,203 followers

One student segment is feared to be most affected by the FAFSA conundrum: first-generation students from low-income households. In a previous Wake-Up Call, we discussed how an increasing number of these students have already decided against college in recent years, while those left in the funnel look different than before. Today, we turn our attention to how we can keep them engaged. Learn more about how your college can best stay connected with these students in today's #EVWakeUpCall: https://lnkd.in/grS9hp_g

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