EMPIRE reposted this
I’m very proud of EMPIRE's digital marketing team's ongoing efforts to reimagine how we advertise our music and artists' brands on #gaming platforms, shaping the future of music discovery experience(s). A few recent examples – 1.) In-console (shown in PS4, PS5 etc.) advertising campaign for the Free Nationals’ “Gangsta” music video release - this is a first for any artist or brand to advertise in-console! 2.) Custom overlay(s) triggered by in-game action during live-streams of #Fortnite etc. We did this for the release of Key Glock's "Let's Go – Remix" S/o to our head of digital advertising Ethan Sacré for all his hard work on these campaigns.
