Emerald’s Post

Tinker Hatfield, the legendary sneaker designer behind iconic Air Jordans and Air Max. Tinker said, "It's not about you, it's about them." This quote serves as a powerful reminder to prioritize our customers and end-users in our marketing campaigns. By focusing on their needs, preferences, and experiences, we can unlock unparalleled success. Let's infuse Tinker Hatfield's spirit into our marketing endeavors and elevate the experiences we create for our customers. #TinkerHatfield #MarketingLeadership #CustomerCentricity #Creativity #Innovation #CustomerExperience #MarketingStrategy #DigitalMarketing #BrandEngagement #Inspiration #MarketingTips

Excited to announce the fact that Craftmore nl is an official brand! Being registered isn't just about having a fancy certificate to hang on the wall (though, trust us, it's going up with pride!), it's part of a bigger plan. With a registered brand you safeguard your brand and business from infringement and copycats and more. Interested in registering and safeguarding your brand, just sent me a DM and i'll explain how and why we did registered our brand! #craftmore #officialbrand #brandprotection #branding #digitalagency

One of the major unlocks in this brand exercise was our consumer facing tagline that focused on coupling Charney with “beauty.” Our previous tagline, “Building Something Different,” was rebellious in the pursuit to change the perception of real estate. With the guidance of Justin Thomas Kay and Dudley Versaci we realized that to be authentically different, a company must lead by example. We are doing so by approaching the built environment as a creative arena. We are cultivators and place-makers. We are builders-first, constructing a city that we believe has an equitable place for everyone. This idea of beauty connotes something different for each of the three pillars of what we offer as a business and to the city and world around us. Let’s Build Something Beautiful. #CharneyRebrand #Innovation #PlaceMakers #BuildingBeauty #RealEstate #Branding #JustinThomasKay #DudleyVersaci

Chicago ❤️ I crafted this piece to tease today's grand opening of the Wilson Chicago Store on Instagram. So simple, yet a beautiful showcase of the city I've grown to love over the past few years. Wilson Sporting Goods Co. #wilson #retail #grandopening #sportinggoods #videography #contentcreation #contentcreator #videographer #marketing #socialmedia #socialmediamarketing

Transformative space. Honestly, some time ago I had seen this project and then I forgot to talk about it. This is the kind of case where the marketing and communication components are almost all there, but, upstream, from what we can see, it is above all a well-articulated partnership. In New York's Hamptons, online retailer MyTheresa and lifestyle brand Flamingo Estate have transformed an automotive service center into an immersive pop-up shop filled with high-end products ranging from fashion to beauty, from wellness to food. The entire space has been painted with a fresh mint green paint for the summer, including walls, floor, and even the tires. Every week, a rotating program offered interactive events. 🙌 What’s your take? # 291 RETAIL, United States 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Mytheresa, Michael Kliger, Alessio Grandinetti, Aaron Alexander More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Tom & Jerry is better than Sponge Bob Square Pants There, I said it Controversy doesn’t mean you have to be controversial It just means you need to take a position Have a point of view Come up with your own philosophy Brands who simply regurgitate everyone else come across as ‘vanilla’ Vanilla is the technical term for “boring” ordinary, conventional, or lacking in excitement or uniqueness Is that the impression you want your brand to have? I didn’t think so ---------------------------- 🗨Follow for more good stuff #Standout #Branding101 #Marketingtips #BrandStrategy

It was an honor to be on Colin's show to discuss and explore Wilderness Exchange's new partnership with Black Diamond. Can the franchise model be the future of independent specialty retail? If we look at run, bike, and other parallel industries, we already see this happening. If nothing else, the post-pandemic economy has accelerated and amplified already existing conditions and trends in our industry- the delicate balance of DTC and wholesale, channel shift in consumer buying habits, the power of brands, and the thirst of the outdoor customer for authenticity. What does this look like 10 years from now? How can vendors and retailers deepen their partnerships in a meaningful way to meet the unique challenges of our times? One thing is certain- we are never going back to 2019, and "business as usual" is not the way forward in our rapidly changing world.

Once you see it, you can't unsee it. Campaign of the Week #15: Can’t Unsee It / Kraft Heinz / Rethink / Maximum Effort / Carat / Zeno Group / Global Heinz is drawing a comparison between Deadpool's red and Wolverine's yellow outfits to their ketchup and mustard. The campaign includes a funny ad in true Deadpool style, in-store initiatives, billboards, and collectible bottle accessories. Limited-edition collectibles let fans dress up their ketchup and mustard bottles as Deadpool and Wolverine. “After seeing the conversation on social media highlighting the similarities between our two iconic duos – Deadpool & Wolverine and Heinz Ketchup & Mustard – we knew we had to team up with the film,” said Lizzy Goodman, Brand Manager, Heinz. It is engaging, funny, and aligned with the film. Good example of leveraging pop culture for brand engagement. #Marketing #Branding #advertising #Heinz

Signage, signage, signage!! Not enough retailers hold enough value into their storefront sign, and I love that Linda Johansen-James sheds some light, and statistics on the importance of it!

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