EMARKETER’s Post

The latest episode of The eCommerce Toolbox: Expert Perspectives 🎙️ features an expert who’s witnessed digital transformation and the evolution of eCommerce firsthand. In a very interesting conversation with Kailin Noivo, P.J. Worsfold, Director of eCommerce and Marketing at JD Sports Canada, breaks down shifting consumer attitudes toward online shopping, the potential impact of AI in eCommerce, and making the most of personalization. Tune in to listen to the episode: 👉 Apple: https://bit.ly/3GRnIJF 👉 Spotify: https://bit.ly/3Ruvs9p #ecommercepodcast #techpodcast #ecommercestrategy #ecommercegrowth #artificialintelligence #personalization #digitaltransformation

Ready to say goodbye to January? Take a moment to reflect with the most interesting gubbins we found online this week – it’s the #EarnestFridayFiver! ⤵️ ❶ If you’re concerned about how lifelike AI is becoming, chatbots are now cursing at customers: https://lnkd.in/eWj8j7Cp (via BBC News) ❷ If you want to see how the UK uses energy, OVO has installed a real-time display in Euston train station:  https://lnkd.in/dshwkhfz (via Alice Tendler) ❸ If you want to refresh your marketing strategy for niche, new, or disruptive ideas, listen to this illuminating podcast with Geoffrey Moore: https://lnkd.in/dMq2zJ_F ❹ If you’re worried that no one’s being funny in advertising any more, it looks like humour’s back in 2024: https://lnkd.in/eSxBqA5e  (via The Drum) ❺ And if you’re not sure what the cookieless future means for your ads, here’s everything you need to know: https://lnkd.in/dWVtzntV

In the ever-evolving world of eCommerce, staying ahead of the curve requires embracing new technologies. 🚀 But how exactly is AI reshaping the eCommerce landscape? 🦾 What strategies should businesses adopt for the crucial Q4 period and beyond? And how do you find the perfect balance between in-house development and third-party solutions? ⚖️ 👉 Discover all this and more in the latest episode of The eCommerce Toolbox: Expert Perspectives 🎙️, where host Kailin Noivo joins forces with Jordan Baines, Vice President of eCommerce and Digital Marketing at Inkbox. They dive deep into: 💡 The transformative role of AI in eCommerce 💡 Crafting a winning inventory strategy 💡 The big debate: in-house development vs. outsourcing to third parties 💡 Principles of sustainable growth in the digital marketplace Tune in 🎧 to unravel the secrets of thriving in today's digital shopping era👇 👉 Apple: https://apple.co/3R8BegD 👉 Spotify: https://spoti.fi/3NeMKpJ #ecommercepodcast #techpodcast #artificialintelligence #ecommercestrategy #ecommercegrowth

“Everyone has an opinion about search, but that doesn't mean everyone understands what actually makes search tick.” Tune in to Ryan Finley’s conversation with our host @Kailin Noivo to discover why Search cannot be done in isolation and will not be successful when siloed. Ryan is Senior Manager of E-commerce Search and Findability at Ferguson Enterprises and on the latest episode of the E-commerce Toolbox: Expert Perspectives podcast he shares how he worked with multiple teams at Kohl's.com, striking a balance between merchandising goals and search relevancy. On this episode, Ryan also delves into the potential and limitations of AI, emphasizing the importance of clean and robust product data for future technologies and exploring whether AI is a little undercooked as the situation currently stands. Want to find out more? Listen to the full episode below:  Apple: https://apple.co/3z6X4fb  Spotify: https://spoti.fi/3zaXPEc #ecommerce #search #findability #ecommercetoolbox

Coming out of the National Retail Federation show this past January, the buzz was about #AI. We chatted all about it, and how to break through the noise to help retailers find practical and useful AI tools now to save a ton of time, help their customers find the right products faster, and ensure products are priced right based on market trends. Big thanks to Kate Orara and Star Micronics for having Zeke Hamdani and I from Celerant Technology on your #podcast. Watch or listen below!! 👇🏼

We recently discussed #AI and how retailers can break through the noise. Learn practical ways to actually save a ton of time and make it easier for your customers to find and buy products. Using AI for: ➡️ Website & product content creation ➡️ Customer service & review responses ➡️ Predictive site search ➡️ Recommended products ➡️ Dyamic pricing based on trends ➡️ Profit optimization & more Other important topics such as automating fulfillment from your stores, winning more local searches on Google, the importance of having a unified retail software across sales channels- the list goes on! Check out our ‘all things retail’ chat, below.. Listen🎙️wherever you enjoy podcasts or go here: https://hubs.ly/Q02qg8zr0 Watch 👀 here: https://hubs.ly/Q02qg5150 Thanks to Star Micronics for having us on the podcast, and to Kate Orara, Michele (Majka) Salerno & Zeke Hamdani for the insights. 🙌🏼

The latest episode of The eCommerce Toolbox: Expert Perspectives   features an expert who’s witnessed digital transformation and the evolution of eCommerce firsthand. In this very interesting conversation with Kailin Noivo, P.J. Worsfold, Director of eCommerce and Marketing at JD Sports Canada, breaks down shifting consumer attitudes toward online shopping, the potential impact of AI in eCommerce, and making the most of personalization. Tune in to listen to the episode:  Apple: https://bit.ly/3GRnIJF  Spotify: https://bit.ly/3Ruvs9p #ecommercepodcast #techpodcast #ecommercestrategy #ecommercegrowth #artificialintelligence #personalization #digitaltransformation

One of the toughest things to do in marketing is stay focused.   The Marketing Intelligence podcast had a great episode a few weeks ago about how top brands use triangulation, which means combining digital tracking, conversion lift studies, and marketing mix modeling to get a true picture of the effectiveness of their marketing spend. But what I really loved was a part of the conversation about focusing on a few key channels and not trying to do everything.   I see a lot of clients trying to do too many things with too few resources, and result is that they don't do any of it well. They spend a huge portion of their budget creating material for and managing all their different channels, and they spread themselves so thin that they don't make an impact anywhere.   In the podcast, Michael Kaminsky recommends focusing on just your one or few top performing channels and doing those really well and then, once you can't do any better with the channels you're in, scaling to additional platforms to add incremental revenue. And, of course, he recommends measuring and understanding how your different channels are contributing to your marketing performance to help make those decisions.   For the whole discussion and details on those different marketing measurement techniques, check out the podcast here:   #marketingmeasurement #channelstrategy #focus

Want an overview of how #genai is helping #retailers in less time than it takes you to decide what to have for dinner tonight? Check out our latest Omni Talk Retail #FiveInsightfulMinutes with Microsoft's Jeff Strasser - yeah, he knows a thing or two about the topic - where Chris Walton and I ask for some examples that are already changing the lives of all of us #retailindustry folks. We asked, and Jeff delivered. Check it out now on YouTube, or wherever you get your podcasts. #microsoft #genai #futureofretail #retailAI #genAIretail

Had the best time chatting with James Connell, Co-Founder and Chief Marketing Officer Carbon Balance Pte. Ltd. on the latest episode of The eCommerce Toolbox: Expert Perspectives 🎙️ We spoke at length about how eCommerce brands can strive to balance profitability and sustainability, how integrating AI into eCommerce could benefit the environment, and how Roots grew tremendously after the 2002 Winter Olympics. Tune in to catch our whole conversation: 👉 Apple: https://bit.ly/48uh5Jo 👉 Spotify: https://bit.ly/48sqjWK #ecommercepodcast #techpodcast #ecommercestrategy #ecommercegrowth #sustainability #ecommerceprofitability #artificialintelligence #environmentalsustainability