Thank you for including us in this important research Commonwealth! We love to see more women building wealth and stepping into their financial power.
With support from the Nasdaq Foundation, Commonwealth teamed up with investing platform partners Ellevest, Public, and Stash to conduct a year-long investing pilot focused on understanding how investor identity develops for participants earning low to moderate incomes ($30k-$80k), especially Black and Latinx women. The research looked at how people develop comfort and belonging in the investing space. Key findings from the Transforming Investor Identity research project: 1. Investor identity can grow significantly during the first year. 2. Platforms can promote the development of investor identity by focusing on its underlying elements, including comfort with uncertainty, active learning, and connecting with others. 3. Savings and representation are key influences in retaining beginner investors and creating a sense of belonging. Design for inclusive investing with new insights. Get the new report here: https://lnkd.in/gZQ_5Jm8 #FinancialSecurity #WealthBuilding #InclusiveInvesting
We were thrilled to include you. Thank you, Ellevest for your partnership in this critical work.
Thank you, Ellevest, for your partnership in this important work!