Amandine Servain, VP Marketing at Wunderkind is more strategic and thoughtful than most when it comes to evaluating, implementing, and measuring AI tools for Marketing. I had the opportunity to speak with her in a recent AMA and here are some of the key takeaways: 1. AI tools are best adopted when solving specific pain points, not just for the sake of using AI. Start by identifying challenges, then find tools that address them. 2. The "pod" structure for sales and marketing alignment is highly effective. Bringing together an SDR, account executive, and ABM marketer creates transparency and improves collaboration. 3. Quarterly surveys are a great way to uncover pain points and potential AI solutions from your team. It gives space for people to voice opinions they may not share in regular meetings. 4. Brand authenticity is crucial when adopting AI tools for content creation. Ensure the platform can ingest your brand voice and tone. 5. Measure AI tool impact through improved engagement metrics like open rates and click-through rates. Always start small, test, and then scale. 6. AI is currently in the "co-pilot" phase but may evolve into autonomous marketing agents. Human oversight will remain critical for strategy, authenticity, and analytics interpretation. Check out more here - https://lnkd.in/gDDjrMNq #MarketingInsights #AIinMarketing #B2BMarketing
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Leader, Builder, Mentor. I help companies scale people and tech to deliver exceptional results to clients.
Here's where #genAI really shines - creating personal marketing messages. ✨Personalization - in 2023 the fusion of generative AI and marketing has ushered in a transformative era, with 70% of Chief Marketing Officers seamlessly integrating generative AI into their approaches, focusing on enhanced personalization and resource optimization. ✨ Lead scoring - This impact on B2B marketing is revolutionary, enabling the creation of highly personalized content, automated content generation, improved lead scoring, and seamless chatbot integration. ✨ Business flexibility - The future promises even more exciting developments, including dynamic pricing strategies, predictive analytics for customer retention, and AI-powered account-based marketing. Fundamentally, all this personalization allows companies to focus more on the customer and that's why they are in the business in the first place, right. #customerexperience #customerfocus #businessgoals #marketing https://lnkd.in/eU9wg6jq
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𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐀𝐈: 𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Worried about AI is putting marketing prowess at risk? Fear not, my friend! In this post I shed the uncertainty and explore the transformative benefits of AI in personalised marketing. Read more https://lnkd.in/edVV_UpB Get ready to unleash the power of AI and take your marketing game to new heights! 🚀 All good sales and marketing campaigns start with Accurate and Targeted data! If you want to increase your sales then call us on 0113 465 5555 #businessdevelopment #leadgeneration #b2bmarketing #emailmarketing #telemarketing
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Helping Companies to Grow & Get New Clients | Helping Colleges Recruit Students Promote Open Events & Engage with Businesses | With Accurate GDPR Compliant Business & Consumer Lists for Direct Marketing Campaigns
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Helping B2B, Saas & IT companies grow through solid strategy, expert execution and scaleable technology.
#AI Marketing has emerged as a powerful tool transforming how #B2B businesses attract, engage, and retain customers. Check out our latest article to learn ways you can leverage AI to optimize marketing campaigns, increase awareness, and much more. https://bit.ly/3FjNWns
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Is your business strategically positioned to capitalize on AI's transformative potential? Incorporating AI isn't merely about improving marketing results; it's about future-proofing the business, ensuring sustainability in an ever-evolving digital landscape. Ready to make your marketing—and business—smarter? #digitalamarketing #sales #marketing #data #ai #leads #networking #b2bmarketing #b2b #creativity #strategy #innovation #demandgeneration
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Want to accelerate your sales and revenue? Look no further! Recotap ABM Platform, one of the best AI marketing tools, offers a comprehensive solution for account-based marketing. Identify, target, engage, and convert your target accounts with confidence. Read more on our website. Join our daily newsletter to discover the best AI business tools: https://lnkd.in/gev_UBwT #AI #marketing #sales #Recotap
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dynamicbusiness.com
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🚀 How AI is Revolutionizing Account-Based Marketing (ABM) 🚀 ABM has always been a powerful strategy for targeting high-value accounts, but historically, it required significant upfront investment to implement, and manual work to do ABM at any semblance of scale. But guess what? The game has changed! 🎉 With the rise of innovative AI tools, companies can now: ✅ Personalize 1:1 campaigns with ease ✅ Enhance conversions with relevant data ✅ Implement holistic ABM strategies more effectively Did you know? A 2021 survey revealed that ABM outperforms other marketing initiatives for 87% of B2B marketers, leading to an average 171% increase in deal size! 📈 AI's role in ABM: 🔍 Data Accuracy: Automate data processing and identify promising accounts. 📝 Content Personalization: Create tailored content dynamically across various channels. 📊 ROI & Optimization: Track campaigns accurately and recommend optimization strategies. AI brings new opportunities for efficiency and effectiveness to companies adopting an ABM strategy. Dive deeper into how AI is transforming ABM in this article: https://lnkd.in/gUyv3Tvw #ABM #AI #MarketingInnovation #B2BMarketing
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