NBCUniversal Telemundo Enterprises is honored to have hosted U.S. Secretary of Health and Human Services Xavier Becerra at Telemundo Center in Miami on June 4th. Secretary Becerra sat down with Claudia De la Fuente of Noticias Telemundo Communications to discuss key issues impacting the Hispanic community. He also toured our cutting-edge facilities, exploring our latest productions and technologies. Our discussions highlighted Telemundo's dedication to the Hispanic community through El Poder En Ti, our national award-winning corporate social responsibility initiative, which provides crucial information on health and well-being. Secretary Becerra also engaged with our executives, Mónica Gil, Chief Administrative and Marketing Officer, and Christina Kolbjornsen, SVP, Corporate and External Affairs. Thank you, Secretary Becerra, for your commitment to serving and elevating our community. Watch the interview here: https://lnkd.in/eTJmPvgW NBCUniversal Telemundo Enterprises #ElPoderEnTi
El Poder En Ti’s Post
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whatttt
Hell yeah, congrats to Melissa Bell in her new role as CEO of Chicago Public Media! They're lucky to have her! Looking forward to what future course she charts for such an already ambitious combined local public media project w/ a strong legacy.
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Curious about the growth of Hispanic radio in 2024? Dive into a rich discussion with HRN Media's Clark Logan, Horizon Media's Natalie Henderson, and IPG's Mark Mandell on June 12-13 in San Antonio. Gain valuable insights and advance your strategies in the Hispanic radio market. #HispanicRadio2024 #MediaInsights
Update: What Are Agencies Saying About Hispanic Radio In 2024? - Radio Ink
https://radioink.com
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Making PR Look Easy (which it is) / Prioritizing Employee Wellness and Growth / Clients: AI Web3 Edtech TradFi
Every year we announce an MVP. The winner gets a trip anywhere in the world for them and a friend all paid for by Ditto PR. How we select a winner is quantitative and qualitative. We measure quantity and quality of results. But we also take into consideration how the person embodied Ditto’s values. Sam Shillet was this year’s MVP. And while I’m proud of him for all his amazing results this year, I’m most proud of his resiliency. We don’t work in a vacuum where everything is perfect. There are - and will always be - challenges, both personal and professional. Real winners succeed despite external factors. In fact, the most valuable employees in any industry are the ones who thrive during tough times. They actually relish in the ability to succeed when circumstances aren’t ideal. They almost prefer it. Just look at the Marines. Sure you can deliver when everything is perfectly handed to you. But can you keep your cool, maintain your values and deliver big results in the middle of the storm? That is the sign of a leader. Of someone who truly has a mastery of their trade.
Each year, Ditto celebrates the team member that leads on overall results. MVPs are rewarded with an all expenses paid travel experience and well deserved R&R. Please give a round of applause to our 2023 MVP, Sam Shillet! 👑 Sam is our Senior Media Relations Specialist who has been with us for SIX years, and was responsible for securing 64 pieces of media coverage this year including 8 broadcast hits on CNBC. We’re excited to see where Sam decides to travel next year! ✈️ #DittoPR #WorkLifeBalance #AgencyLife
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Culture-First Innovator | Director of Impactful Experiences | Shaping the Future of Brand Storytelling
Connection to culture matters more than ever. This means that you if you have a genuine connection to the culture of the people you are aiming to reach. In our case, we know them because we are them. When you’re deeply connected to culture, you can move much faster and more effectively than those who are not. We don’t need to spend six months immersing ourselves in a company to help them reach their goals. We fly in like a hit squad and get quantifiable results ASAP. Large ad agencies are feeling the pain, laying off hundreds while we’re steadily growing. Why? Aside from the fact that Oscar Pena and I are two charming mofongo-eating New Yorkers, we believe this is because of our relentless transparency and effectiveness. Our connection to culture is our superpower. “This is the best campaign we’ve ever had,” said by all of our clients. That means the money they spent on us turned into a hefty ROI for them, and that’s always our #1 goal. Talk to us at DOF Media Agency (Luis Guzman voice) Original image of freestyle, time-traveling Luis Guzman by us. #multicultural #multiculturalcreativeagency #multiculturalmarketing #DOFNYC
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Retired Network Anchor/Journalist for ABC/CBC/CTV News & Global National. Current grandpa.
Some final thoughts from a news junkie: News is the only content area Bell Media has no streaming platform for. It’s mobile CMS hasn’t been updated since forever so the video user experience is ancient. It’s local newscasts can only be accessed by buying a Bell Fibe TV bundle subscription, so no standalone digital revenue flow or ease of viewship. Instead of licensing News content to platforms like Amazon (as Corus and Rogers have done) and earning revenue, Bell Media keeps its News on TV and doesn’t even make it available on its Crave platform. Bell Media says its is becoming a digital-first company. Everywhere but in news, it seems to this customer.
I understand the outrage at Bell Media. The outcry that it has, in less than a decade, effectively decimated local news in Canada. But reading the statements from CEO Mirko Bibic to the feds, there are significant clues as to why the entire culture at Bell and the way they perceive their role in news is *not going to change. Because they are working the wrong problem. Let’s dissect for a minute: Quote: “Viewers today want news as it happens all the time,” Bibic told the committee. “Appointment viewing is no longer nearly as relevant as it was before, so we’ve invested massively to change how we deliver the news so the viewer can be served all day long.” Let me correct you Mr. Bibic. Viewers, listeners and audiences today have zero - ZERO - desire to have news as it happens every time. Maybe sometimes we do - like the Eclipse or Gord Downie’s funeral. Cool cool. But those are events that create community. We have lives. We have emotions. We do not want to be constantly plugged into a news spewing machine. Viewers and audiences want news on THEIR time, not ALL the time. They want to make their own timetables. Which is why Appointment tuning, as you say, can’t be driven by hard news anymore. It’s driven by the audiences’ desire to be part of a community event. (see eclipse and funeral example). Cue next quote: “We’re making as much investment as possible in the production of news, driving efficiencies in our infrastructure so we can invest in creating digital platforms so there is news at all times of the day for our viewers,” he continued. Let me correct you again Mr. Bibic. Canadians have had ‘news’ at their fingertips and in their pockets at all times of the day for about two decades - since we all started putting news up on websites. So there’s flaw in that statement. That is not where more investment is needed. It exists already. There never was a need to *create new digital platforms to allow us to have news at all times and try to force new behaviours. (See first flawed assumption). The problem Mr. Bibic is, you are working the *wrong problem. And that resulted in you taking action that has had catastrophic consequences. Instead of creating new platforms, you might have entertained new revenue streams that matched the growing desire of audiences to consume news on *their time and on *their terms…and made it compelling enough to be part of a collective community culture, conversation and dialogue… Whoa… kind of like the core principles of … ummm… journalism? We are all already listening to podcasts, watching YouTube, scrolling Reddit and engaging in Slack communities and private online groups. The platforms exist. It’s not Netflix’s fault or the ‘lunch hour newscasts’ fault for dropping 43%’ … it’s that you are working the *wrong problem. And so your solution will, and has thus far been, fatally flawed. https://lnkd.in/g7c8ypUm
Bell didn't give feds advance notice of February layoffs - Broadcast Dialogue
broadcastdialogue.com
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🌟How can pop culture moments drive nationwide media coverage for your organisation?🌟 It isn’t only current events that shape the news agenda. With an eye for what journalists are looking for and an ear to the ground, you can leverage pop culture moments for nationwide impact - discover the creative strategies that will put your organization in the spotlight. #MediaStrategy #MediaRelations #NewsAgenda Mike Young Ashleigh Carroll https://lnkd.in/eGuSDVf6
How Pop Culture Moments Feed into the News Agenda (And How to Make the Most of Them) - Broadcast Revolution
https://www.broadcastrevolution.co.uk
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👨💼 William Randolph Hearst: Shaping Media Empires 🚀 Media Mogul: Founded the Hearst Corporation, pioneering modern mass media and building an empire of newspapers, magazines, and broadcasting outlets. 💪 Visionary Publisher: Hearst's innovative journalism and sensationalist approach captivated audiences, shaping public opinion and influencing political discourse. 💼 Business Titan: Under Hearst's leadership, the Hearst Corporation grew into one of the largest media conglomerates, setting standards for media production and distribution. 🌍 Cultural Influencer: Hearst's media empire shaped American culture, entertainment, and the public's understanding of current events, leaving an indelible mark on society. 👑 Legacy of Influence: William Randolph Hearst's legacy as a media titan and influencer continues to resonate, shaping the modern media landscape and inspiring generations of journalists and entrepreneurs. #EntrepreneurialLegends #WilliamRandolphHearst #MediaEmpire #LegacyofInfluence
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Stories that caught my eye this week 👀📰 A very Australia and Mediaweek-focused selection of stories, this week. Firstly, a big day of news over here at Mediaweek Australia: 1. 'Jarrod Villani departs Paramount after three years': Tess Connery https://lnkd.in/g_QZmVbg And I wrote about my interviews with Mark Ritson and Adam Ferrier at CRA's HEARD conference. 2. 'Ritson on radio as the ultimate sidekick, “shithouse” CMOs, and injecting “bogan humour” into ads' https://lnkd.in/gf-XGAkM 3. 'Ferrier: Radio is undervalued, should be “quadruple the price”' https://lnkd.in/gK28DZy2 Ritson disagrees: "You’re not gonna put the price of radio up. What you’re gonna have to do is accept that Robin’s never gonna get beefy enough to be stronger than Batman." We also spoke about this week's Vegemite x Taylor Swift billboard, which took four hours to turn around, made up of key people across Thinkerbell, Starcom Australia, and Bega each spending four minutes on it. Except for Ben 'Cuz' Couzens, who "drove onto the freeway and took a photo [of the billboard for press] with his wife on Valentine’s Day. Apparently he had to jump a fence.” 4. 'Looking back, looking forward: TBWA's Paul Bradbury': Me for Campaign Asia-Pacific https://lnkd.in/gU2cvYwP 5. 'Aussie managing director set to leave IPG’s Huge following Mat Baxter departure' Lauren McNamara for Mumbrella https://lnkd.in/g26VTm6G "My skills are in higher demand with her team in NYC and London, rather than in Australia. Considering my family’s decision to remain in Australia and my desire to be present, managing from afar or relocating is not feasible for us."
Jarrod Villani departs Paramount after three years
https://www.mediaweek.com.au
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Back by popular demand! Check out Adthena's latest Yearbook for a glimpse into some memorable social highlights from last year. ✨ To top it off, we've kicked off the year with a bang: 22 well-deserved promotions! 👏 Shout out to all the team. Onwards and Upwards 🚀 #2023InReview #promotions #saas #startup
2023 has been an outstanding year for Adthena, marked by numerous business triumphs. As we acknowledge our business milestones, we also want to spotlight the social gatherings and memorable moments we've experienced throughout the year. I’m thrilled to unveil our 2023 Adthena Yearbook, capturing the essence of Adthena’s culture! Check it out below: #AdthenaHighlights #Culture
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As another #Canneslions wraps, tune into the latest episode of The Human Element where we are joined by Prerna Singh Mehrotra, Chief Client Officer and Media Practice President at dentsu APAC, and Rafik Belmesk, Chief Strategy Officer at Dentsu Creative Canada, who took part in this year’s Cannes Lions Jury, to discuss key themes around the award winning work, how the craft is evolving, and the importance of Cannes for brands. https://lnkd.in/eHqvufHk #TheHumanElement #CannesLions2024
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