We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View) (subject to regulatory approval). LIONS and Effie are the most powerful benchmarks of creativity and marketing effectiveness. We look forward to what we can achieve with the global marketing and business communities, and how we can demonstrate that really effective and creative marketing is a route to growth for all organizations. Our mission to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally remains unchanged. Our ability to deliver it at scale and across our Academy, Insights and Awards programs becomes even greater. Our heritage as a not-for-profit will be preserved and transformed into a new global foundation: The Effie and LIONS Foundation, Inc. (subject to regulatory approval). The Foundation will be dedicated to educating the next generation of talent, offering training for all marketing students, especially those under-represented in the marketing community. The rigor and process of the Effie brand will remain, and our team will continue to deliver to the high standards you expect from us. Our new alliance has the potential to bring extraordinary value to our industry and we could not be more energized for what’s next. Creativity. Effectiveness. Together. Read more here: https://lnkd.in/eSWsH8J2 #effies Traci Alford Jae Goodman Philip Thomas
What a proud day for Effie Worldwide, Ascential and all involved in this transformative partnership. Thank you, Traci Alford and Philip Thomas for your remarkable vision and leadership throughout the EIGHTEEN MONTHS of discussion. On behalf of the entire Effie Worldwide Board -- which it is my sincere honor to chair -- well done and congratulations.
Dear Traci and Philip, What an exciting news ! Congratulations on this strategic move! This is a fantastic opportunity for both organizations. By joining forces, Cannes Lions and Effie will be able to amplify their impact on the marketing and creative industries. Especially in Poland, where we represent both organizations, we feel right at home! Organising Effie and Cannes Lions events, we were always looking for synergy, using our motto "creativity sells." Now, it seems like a premonition! 😊 We look forward to seeing the exciting new initiatives and advancements that will come from this partnership
Best wishes to all. It is truly inspiring to see how creativity n effectiveness in marketing works together. I am confident it will take these awards to a whole new level. Congratulations to all on this exciting journey ahead. 😊
Love this!
President, LIONS Insight & Chief Operating Officer, LIONS | Cannes Lions, WARC, Contagious, Acuity Pricing
2moWe are all thrilled to welcome you - and the wider Effie community - to the LIONS family.