Effie Awards Europe’s Post

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Discover how DDB Romania and VIF's #UnExaminable campaign achieved double Gold Effie 2023 with their astonishing effort that led to abolishing virginity testing in Romania. Through strategic media engagement, public mobilization, and legislative advocacy, they raised awareness among 18 million people, and gathered over 44,000 petition signatures. This impactful campaign exemplifies the power of advocacy in driving positive social change. Access the case study here: https://rb.gy/65z83m

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Ana-Maria Crivat

Executive Management | External Affairs/ Corporate Affairs, Marketing, Strategic Communication, PR, Public Affairs, Sustainability, CSR

1mo

Fantastic, big contrats, DDB Romania, for a massively positive social change in society! 👏👏👏 I guess we need more of these campaigns nowadays, to create less emotional traumas in young women and girls, and finally, for them not to live in fear or shame, and live without cultural stigma! #womenarenotanimals On the other hand, sexual education and family planning are highly important, as well, to close the "circle"! 😉 #responsibility

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