Effie Awards Europe’s Post

In today’s digital age, effective marketing is crucial for non-profits to amplify impact, engage supporters, and drive change. Yet, building and maintaining a strong marketing team remains a challenge for smaller organizations. Let’s dive into why this is such a persistent issue and explore potential solutions. 💼🌟 https://lnkd.in/greXc7kn #NonprofitMarketing #MissionDriven #MarketingChallenges #DigitalAge #SmallNonprofits

The influence of PR marketing on a non-profit organization can turn challenges into opportunities by increasing awareness, attracting donors, and mobilizing the community for a common cause. Effective PR marketing not only promotes the organization's mission but also builds lasting relationships and trust, which are essential for long-term sustainability and impact. #prmarketing #marketing #promotes #essential #oppotunities

So, you're a charity, looking to ensure that your digital presence is as sustainable as it is impactful. But where should you begin? Our Co-Founder, Tom Greenwood, recently gave a talk at this year's CharityComms Strategic Marketing Conference, on digital comms for people and planet,' and in an article he wrote for CharityComms following this event, he shares 3 simple steps with which you can get started right away! 💻Check your website carbon rating 👩💻Take practical action (compress or remove images & videos, choose green hosting) 📢Shout about your progress to inspire others Learn more and get started on your sustainable digital comms journey. 👇 #digitalsustainability #charitycomms #sustainability #charitycomms

What should associations do when a sponsor asks for the attendee list after the sponsor serves on the webinar panel? If the association says "no", all of a sudden the good will of a sponsor being positioned as a thought leader can “go south". I came across a “workaround” recently that might be helpful for associations and their sponsors. I participated on a webinar; the webinar host turned down my request for the attendee list. However, he said he had solicited questions from webinar registrants in advance of the webinar. The webinar host explained, “Bruce, 12 of the questions submitted by webinar registrants relate to the topic you discussed on the webinar panel. How about if I send you those questions and the contact information for the folks who asked the questions? You can reach out to them with answers to their questions.” Great idea!  --Webinar attendees received answers to their questions. --I was positioned as a thought leader with an audience segment that requested answers. --The association got credit for providing added value to these webinar attendees. This strategy could work for associations, sponsors, and the association’s members who attend webinars. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising

According to PR expert Jill Lublin, you need to be consistent when doing PR if you want to maintain visibility. From my own experiences, I can confirm this to be true. 💯 On the digital side, algorithms favor accounts that consistently post. For non-digital means, you still want to keep reaching out to people via events or charity so you can keep spreading awareness of your business. Then word of mouth will make people curious and draw them to you. 👍 Today, what are your main methods of spreading good PR for your business? Tell me in the comments section below. #selfgrowth #selfgrowthjourney #businessmindset #youvegotthis #transformation

#Branding Best Practices for #Nonprofits - Tip 5 of 5 The Best Practice: Tailor messages to your different audiences, creating separate experiences–or even entire brands–if needed. The Nonprofit Nuance: Unite audiences around a shared vision, then create a way for them to self-select into journeys tailored for them. Learn more and check out the other 4 tips here: https://lnkd.in/ghb25SAr

If you or someone you know is struggling to get their non-profit off the ground due to lack of Marketing, join the Marketing for Non-Profits Webinar on June 5 InLab@HCC. Find more details and register here: https://lnkd.in/eYygkrPU 🌟 #NonProfits #Marketing #Webinar #HCC #InLab

Across the spectrum, I see so many #nonprofit organizations, both #charity and #advocacy, approach their #digitalstrategy as pure marketing. It just doesn't make sense. Yes, digital marketing fundamentals are critical. Yes, every organization should be investing more in their digital marketing and expanding the work they are doing. But if we end up just making that better, we are still just scratching the surface of what we can do with digital. I'm a digital organizer at heart, but I've been hesitant to put on a conference focused just on engagement and organizing. It is because so few organizations have even begun to work in this space. Honestly, I've been afraid I'd lose money hosting such an event. But I know if we don't expand how organizations approach building relations i.e. deepening engagement, we won't get the change we need in the world. While modern life has given us so many conveniences, it has, without a doubt, become more complicated. Organizations absolutely need to think about deepening relationships and organizing people because that is the path to change. We are in an attention economy right now. And you are competing against better-funded entities grabbing your supporter's attention. Deeper engagement is the antidote to that. Let's do something about it and build more supporter engagement and organizing. You can join me and others at this summit to dig in next week: https://lnkd.in/gMh6QaDr #nonprofitmarketing #digitalengagement #digitalorganizing

International Institute of Digital Marketing ™ is an impact non-profit certifying body representing more than 20,000 influential brands, we help our members become more effective digital marketers, build stronger brands, and drive industry and societal change through our CMO-endorsed Growth Agenda. https://theiidm.org/ #digitalmarketing #digitalleaders #digitalcertification