Effie Awards Europe’s Post

📣 Did you know the 2023 Effie US Trends report is out? Published in partnership with Ipsos North America, this report unpacks what drives award-winning, effective work, and provides guidance and best practices that can be applied to your own marketing programs. 💡 While it may not reveal how to win an Effie outright, it will undoubtedly serve as a support to prepare and polish up your entry in the run-up to the Effie Awards Europe, so check it out https://rb.gy/6bqxo #EffieEruope Effie Worldwide

"However beautiful the strategy, you should occasionally look at the results." -Winston Churchill   Quite often it is said that Effie Awards is not a beauty competition.   That is not true.   It is a beauty competition for the effective strategy. Contrary to Winston Churchill, there is no such thing as a beautiful strategy without great results. Vision without execution is hallucination, as Henry Ford apparently said.   I am honored to serve as the jury chair in this year´s Effie Awards in Finland.   It is the most important award for marketing effectiveness. Just getting shortlisted in Effie is an achievement. Judging process is painstakingly thorough and rigid both for the participants and jurors.   True human insight is not enough. Good idea is not enough. Beautiful craft is not enough. Even good results are not enough. You have to have a good strategy.   Good strategy is a deliberate choice.   Effie is about making the case that you made the right strategic choice with your campaign. Justifying why, what, how and so what?   Looking forward to judge the strategic beauty.   My longer post about what Effie means to me can be found in comments (only in Finnish).   #marketing #effectiveness #effieawards #strategy #effie

EFFIE INDEX 2023 Regional Rankings Are Out! Congratulations to Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Leo Burnett MEA (Middle East & Africa) and Science & Sunshine for topping the annual ranking of the companies behind the region’s most effective marketing efforts. Stay tuned for the breakdown of regional leaders in each category! The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive ranking of marketing effectiveness. For more details on the 2023 worldwide and regional rankings, visit - effieindex.com #MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards

🌟 Insights from Cannes Lions: Bridging Brand and Marketing Performance at Ambassadors In my last post I’ve been reflecting on the evolving dynamics within our industry. At Ambassadors, we’ve always prided ourselves on the art and craft on the Brand side, creating top-tier A-level commercials that capture hearts and minds. However, as anyone can now see: a significant change is taking place — Marketing Performance (MP) is emerging as a powerful force, becoming an “always-on” funnel due to the plenty of platforms that exist and now so much more possible at a faster pace (keeping the quality we always fight for as a craft company). While Brand command the big budgets and glamorous spots, Marketing Performance (MP) thrives earlier on automation and continuous engagement, quickly adapting to the ever-evolving digital ecosystem. Despite their individual strengths, these two identities within a brand often operate in silos, missing the opportunity to collaborate and amplify their impact. I see a change here. I think it’s crucial that we start a conversation, and that it is time to combine the strengths of both worlds. This year’s Cannes Lions International Festival of Creativity showed me even more that the future of advertising lies in the integration of Brand and MP and yes data for sure. And best believe I think it will unlock new levels of creativity, efficiency, and effectiveness. #Innovation #CannesLions #Brand #MarketingPerformance #Ambassadors #DigitalMarketing #Advertising

2023 Effie Greater China #PerformanceMarketingAwards #finalroundjudging Review： Improving digital marketing mindset is the key to promote brand growth. Focusing on consumer experience and using #digitaltechniques to reach consumer directly has become the industry priority. It is hoped that the excellent cases can bring more reference for the development of related fields. 2023 Effie Greater China Gala & Summit are under preparation, and the 2023 winners will be announced at the ceremony, so stay tuned! #Effieawards Effie Worldwide Alex Haoyu X.

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Very excited to be a judge for The Effie's this year. Here are my 4 big takeaways after letting my experience sink in: Strategists don't network enough. It's easy to become isolated in our worlds. Get out and pick more brains! You never know where a new approach to attacking a problem could be hiding. It's a good prescription for imposter syndrome too 😉 A good idea is only as strong as the environment it lives in. A smart comms strategy is paramount to making any idea sing in our extremely fragmented digital lives. Selling a client on a crazy idea takes masterful (and simple!) storytelling. How can a simple insight drive massive results? What connective tissue is needed to get your partners to see an opportunity the same way you do? Strong client relationships matter here too. Building trust and excitement with smaller projects can go a long way in the end game. Never copy & paste your case studies. Take the time to hone, simplify, and romance for the category you're entering work in. The story of how a campaign came to be is just as important as the idea itself. Big results mean nothing without context. Simplicity is also key here. Remind yourself judges are going through piles of submissions. Best of luck to all of the entrants this year. I'm not envious of the tough decisions the final judges have to make!

A fantastic way to kick off the week - judging the Effie UK Awards! There's more than a few reasons it makes for an enjoyable experience... 💡 The bar is high so reading the entries always provides great inspiration 💭 Fellow judges bring a breadth of opinion and experience to learn from 🏆 Acting as a judge provides a new perspective on what makes award-winning work worthy, and the write up engaging, which can be applied to your own entries 🔎 Proving the value and effectiveness of advertising is important to our industry. These awards are evidence that advertising can and does have positive influence on brands and beyond #effies #effiesuk #effectivenessawards #effectiveness #marketingeffectiveness

This week I got to spend a day in the same room with some of the best people in Romania’s marcom and some of the best campaigns of the year. A front row view on what a solid case for Effie looks like. Here are 4 key words that stuck with me after the experience: 1. Sacrifice – a fresh reminder to stick to the essential. So often we forget that a good campaign comes from sacrificing a lot. Other ideas, other goals, other target audiences etc. This applies to Effie cases as well. Make sure to leave out any non-essential info, since time is super short. 2. Clarity – keep the objective in mind throughout the case, the big idea throughout various executions etc. Consumers don’t have time to decode what your brand has to say and jury members don’t have time to decode what the case is about. Keep it clear all the way. 3. Passion – this one is a must. How can you build a love brand if you don’t pour a little bit of your own heart while building it? Passion shines through, even in the way the case is written. 4. Results – not just any results, but the ones that are in direct correlation to that one big objective you had. It’s all about effectiveness after all. 😊 Thank you Effie Romania. It was lovely to see old friends from the industry and to listen to new perspectives. A great learning experience, for sure. #effie #effieromania #effieawards #advertising #marcom