Effie Awards Europe’s Post

Was great for us to able to contribute to this fantastic paper for the IAB Australia launched today as part of their measurement innovation series. Check out our section with Mark Griffiths on the importance of adopting a test and learn approach and how it helps demonstrate success in practice. Download the paper here: https://lnkd.in/ef7yRug9 #digitaladvertising #measurement

🔈 Attention to marketers, agency reps, and tech experts! If you've launched campaigns in the past 18 months, this is your chance to rise and shine. With an easy submission process and winners chosen by top CMOs and senior marketers, it's the perfect opportunity to showcase and gain recognition for your best work.🌟 #MarketingExcellence #SMARTIESAwards #MarketingCampaigns

Tomorrow at 9am EST / 2pm BST / 3pm CEST, WFA, Coalition for Innovative Media Measurement (CIMM), the European Association of Communications Agencies (EACA), egta and IAB Europe will jointly host the next International Knowledge Exchange (IKE) virtual event. The IKE was established as a forum for sharing insights and debating the latest challenges and opportunities facing media and advertising businesses in measurement, currency, the use of new metrics and data collaboration. This time round, our incredible lineup for the session includes: - RETAIL MEDIA: Tom Ashby from WFA and Manant Maheshwari of Coty discussing buy-side challenges in retail media. - TRADING: A panel discussion exploring the implications of a shift to an impressions-based video market, featuring Laurent Bliaut of TF1 PUB and Vicky Fox FIPA of OMG UK. - DATA STRATEGIES: A session exploring data strategies for a post-cookie future, with Maria Kristalinskaya of Kleinanzeigen, Irin Rahman of Wavemaker, Phil Tolliday from GroupM and Pete Danks of Magnite. - AI: Tom Weiss will present a recent Coalition for Innovative Media Measurement (CIMM) study exploring the opportunities to leverage AI in support of TV measurement. Registration is open and free to all members of the IKE organizations. For the link to register, please email: [email protected].

🚀 The new TOP 100 is out today 🚀  Don't miss the new TOP 100 of the digital agencies in Belgium 🤩 The ranking has been finalized ! Who clinches the top 🥇spot ? You’ll find the new market analysis, unlock deeper insights and actionable intelligence with the full report. Delve into comprehensive analysis and practical strategies to stay ahead in Belgium's digital market and  discover exclusive content and interviews. Explore exclusive content and interviews where our expert panel shares their experiences and insights! Let’s kick off with Peter Van Wijnaerde at Teamleader 👉 Peter will shed light on the significance of work optimization, a central focus for digital agencies, covering topics such as: - Pressures on profit margins - Surge in demand for cash flow management - Digital agencies in search of new business models - AI as a "disruptive" technology - Tools designed to save time - Assisting agencies in better combating the crisis Position yourself at the forefront of the digital revolution in Belgium by ordering the Top 100 Report (download the preview here : https://lnkd.in/e-5Y44Y8 ). ➡ Stay ahead of the curve and glean insights from industry-leading experts. Click here to order👇 ➡️ FR : https://lnkd.in/eiu4Wqe ➡️ NL : https://lnkd.in/e4bd7abF

A quick update about The Decision Maker magazine Global Business Awards programme 2024. The programme is ongoing and will conclude in November 2024. Here's a glimpse of the Awards Process: 🏆 Stage 1: Judging Committee sets criteria for categories 🤖 Stage 2: AI generates results matching criteria 📧 Stage 3: Audience opinion validation via questionnaire 📊 Stage 4: Analysis using SPSS software by 4 February 🤝 Stage 5: Data to judging committee for scrutiny. Additional supporting material may be requested as a result. 💼 Stage 6: Final results and cost details communicated 🎉 Stage 7: Campaign/Award Gala delivered Regarding the cost for participation, YES, there is a cost involved, and various participation options are available for winners. If, based on the above process, your firm is the winner, you will be given a few participation options, which come in a form of full promotional campaigns and may include: - Video award presentation and interview with your decision-maker (studios in London or private yacht in Athens Riviera) - Awards gala - Editorial and advertising - Social media - Use of other media platforms as part of our strategic partnerships - Direct email campaign - Press Release Now, if you are the winning entity and for whatever reason you do not wish to participate in the awards programme, you will be listed as a winner at ❌ NO COST. This intention of yours needs to be put in writing. Finally, if you feel your firm's hard work should be recognised, get in touch and let's put this to the test with our audience. ✔ Email the team and they will respond with the necessary documentation: [email protected] More info: https://lnkd.in/dn466Pp #BusinessAwards #GlobalRecognition #DecisionMakerMagazine #AwardsProgramme2024

📊 Want to unlock the true potential of your marketing efforts? Join Nielsen and Lyft at Cannes Lions to explore full funnel metrics and their impact on ROI. Discover how to measure the consumer journey effectively and make data-driven decisions that lead to tangible results. 🚀 Space is limited—request your invite today! https://bit.ly/3RdkN3p  #CannesLions2024 #MarketingMetrics #ROI #NielsenatCannes

⚽ What are we without identity? 🇪🇺 You cannot become a European champion without your own heritage. That is why we should never abandon our 4-3-3 formation. It is not only tradition but also emotion. It is what I stand for. Often, it does not lead to success but to disappointment. However, when it does succeed, we are offensively dominant, sometimes even overwhelming. That is the most beautiful thing there is. During DDMA Email Marketing Automation Summit, we stick to tradition. That is why we have been leading since 2001. At the same time, we dare to innovate. This year, for example, entirely in English, with more sessions for #emailgeeks, and at a new location 📍 Circa Amsterdam. Traditionally strong, surprisingly new, and above all, an inspiring day. The last tickets are now available at 🎟️ https://emas.nu/. Our lineup of speakers at EMAS 2024: Surprising, challenging, but traditionally strong in a 4-3-3 formation: 1. Steven Vlaanderen Oldenzeel - Microsoft (with Wendy Bakker) 2. Maarten Oelering - Postmastery 3. Kenneth Dahl - Trendhim 4. Neal van der Laan - Big Green Egg 5. Jeroen van Huet - Royal Auping 6. Jennifer Birks - TheEmailCode 8. Naomi West - Customer.io 10. Jan van Unnik - Marketing Engineers 7. Saoed Habieb - Eredivisie CV 9. Odd Morten Sørensen - PlayMOps 11. Bart den Hertog - https://bartdenhertog.nl/ And our EMAS 2024 officals: - Ronnie Overgoor - Serge van Marion - Hendrik Nuyens 🎤🔥 Don’t miss out on this extraordinary event. Secure your seat today! 🎉 #MarTech #EmailMarketing #MarketingAutomation

Ready to revolutionize brand tracking? Join us at IIEX Europe to hear from Nico Jaspers, Founder and CEO of Latana, on his session "Next Generation Brand Tracking." Discover how advanced analytics, non-incentivized responses, and ad-based sampling are making brand tracking more reliable, efficient, and scalable after 5 years of research. Key Takeaways: 1. How non-incentivized sampling eliminates panel fraud for more reliable data. 2. A new approach to collecting survey data through dynamic question attribution logic in real-time. 3. How Bayesian statistics can significantly increase the reliability of segmentations for small audiences. Time is running out! Secure your ticket today! → https://hubs.ly/Q02BW4hG0