Effie Awards Europe’s Post

It's annoying countdown time ⏳ There's only three days to get your product and marketing entries into the GIMA Awards. Have you entered? #GIMAAwards24 #gottobeinittowinit #GIMA #Membership #marketingexcellence #productexcellence #gardenretail

A couple of weeks ago, I joined the judging panel for Effie Awards Europe. It was my first time judging this show and I had the amazing job of judging multi-market and positive change entries. Few things struck me: 🇺🇦 A lot of the work under the positive change category focussed on drawing attention to the war in Ukraine; it was incredibly moving to read about the power of creativity to stir public opinion, and illuminate the unimaginable humanitarian crisis on the ground there. I'd love to collaborate with any brands who are contemplating activating the advocate brand within as it's super inspiring work. 🎻 Execution-allly speaking, the diversity of channels was still quite limited. The entries that demonstrated how they orchestrated omni-channel strategy and even leveraged experimental channels saw that bet pay off in their results. Kudos to those who paid special attention to complexity, and fragmentation of their audience(s). 🎩 If I put my skeptical hat on for a minute, the first part of the entry is to establish the challenge and argue that the ambition, and subsequent objectives and KPIs are suitably challenging. This was probably the most underwhelming part of most papers... there were lots of arguments like "we did £10m in sales last year and times are tough so the challenge this year is to do £9M".. call me a harsh marker but aren't the Effies supposed to be for the 'most effective' creative work in our industry... not the 'sort of okay' work that may or may not have moved the needle.. We will have to wait and see who takes out the top gongs when the final round of judging is complete soon, but I'm hoping those businesses with the biggest ambitions and creativity win out. #Creative #Effectiveness #Effies #PostiveChange

The ABF Final Deadline for Effie Awards entries is next week Thursday, 13 June. We've got some fantatsic entries so far so if you're sitting on a campaign that was strategic, was based on a strong insight, had impactful creative and delivered strong results, don't keep it hidden! The entry process is simple - you are guided through four key areas: Challenge, Context &Objectives, Insights & Strategy, Bringing the Strategy to Life, and the Results. And if you need any help: watch the How to Write a Winning Case Study video: https://lnkd.in/gGsWw8UJ

He spent 8 years building it only to find out, he did it wrong. I recently read an article about a gentleman attempting to beat the Guinness World Record for tallest Eiffel Tower made of out matchsticks (there is truly something for everyone). He spent 8 years building it and finally presented, fully intending to win. He was disqualified due to the type of 'match' he used. 8 YEARS. Not once did he check to see if the non-sulpher matchsticks he requested were OK to use. Just kept going on assumption and his goal in mind. This poor guy. But it's also a teaching moment for anyone: 🔸Wanting to launch a new business or product 🔸Implementing Process changes 🔸Presenting 🔸Story-telling 🔸Selling just about anything Getting too far down the path without input from those you trust (or those who will be directly impacted by what you're doing) is a mistake. A tempting mistake for sure because creating and dreaming is SUPER fun. But if you have an actual tangible goal on the other side of the creating and dreaming- do take the time get feedback and information early and often. Have you experienced something like this? Maybe not 8 years' worth of time lost hopefully... #processimprovement #iterations #supplychainmanagement #systemssolutions #cpgbrands Update: Guinness World Records changed their mind and gave him the win. 😀

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Doing good is good business. Businesses play an important role in impacting society in a positive way. May awards like this continue to inspire positive campaigns that build and deepen stronger relationships among stakeholders. #CSR #Cause #Relationshipmarketing https://lnkd.in/dqVzCsgJ

Thanks for the recap! This report is a lifesaver for those who couldn't be everywhere at once. Looking forward to reliving the highlights and staying informed about the latest industry developments!

Cannes Lions Day 1: The first Grand Prix and Gold Lions have been awarded – so what do they tell us? Here are a few top-line thoughts from the opening day’s results in Lions Health, Outdoor, Print & Publishing and Audio & Radio: Big brands are back: Jury presidents made much of the fact that mega brands like Coke and Magnum have been producing outstanding work this year. The emphasis seems to have shifted towards ‘commercial creativity’ – rather than purpose for its own sake. Using creativity to drive business growth is absolutely on message at Lions 2024. Purpose moves centre stage: That said, there are also some potent examples of how purpose can become part of the commercial heart of a campaign. Coca Cola’s Recycle Me and Pedigree’s Adoptable both placed purpose at the centre of their winning campaigns. AI is already making its mark: Lions Juries don’t like tech for tech’s sake – but they do admire a clever AI-powered campaign. Siemens’ success in Pharma with Magnetic Stories - and an Outdoor Grand Prix for Pedigree’s adorable Adoptable - are powerful advocates for mashing AI together with great creativity. Shared success: There was plenty of success on day one for entries from the Middle East, India and Latin America. BBDO Dubai’s Child Wedding Cards looks like it will be one of the week’s high impact success stories, after picking up a Grand Prix on day one. Laughter is the best medicine: The Cannes Lions team let it be known that humour would be celebrated this year – and early award winners have shown this to be the case. Specsavers’ Misheard Version and Dramamine’s The Last Barf Bag are both worth checking out if you want to see how humour can lift even the most unlikely products and services. As Jefferson Starship might plausibly have said: “We built this city on sausage rolls”. Looking forward to a fascinating day two, with numerous entertainment and craft awards up for grabs. If you’re in Cannes, don’t forget to read the Lions Daily News…

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