EDO, Inc.’s Post

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Just target broad is bad advice. The same creative and campaign structure in 2 different ad accounts can perform entirely differently. Who your stuff gets served to in the learning phase will set it on a trajectory for the rest of the time you have it live. Truly great creative will work almost no matter what you do with it. The rest of the stuff you have in your account is a subject to whichever way the wind blows it. Yes, the great stuff will win broad. Doesn't mean you should waste the other 95% of the ads you've made for an account. Be finnicky and play with things. Just my 2 cents. #paidmedia #digitalmarketing #paypercall

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66% revenue growth due to innovative advertising. That's just one of the results achieved from this year’s Global YouTube Works Award winners. From tapping into YouTube trends to designing bespoke creatives across different formats, discover how each winner proves that a 'one size fits all approach' will no longer cut it. #ThinkWithGoogle #Creativity #Marketing #YouTube #CreatorMarketing

Any one else frustrated by this? I’d love to see the user research that was done for some paid subscription services. Which persona was used for ✅Wanting to pay for an on demand media service. Direct debit every month. ✅And you also want to sit through commercial adverts before you can start watching the film/ tv series you’ve already paid for. I think that persona is a marketing person who works for the company…and might not be a real paying end user.🤔 I wonder if they are trying to replicate the cinema experience at home? 🎥 Trailers/ adverts… I’m sure this was tried previously on some DVD’s where you couldn’t skip the trailers. And what is the benefit? it’s not like I can subscribe more to your on demand service…. so the trailers are to inform me about what is new to the service… then have a “what’s new to the service” section. Enjoy your Christmas, and if you experience any likewise bizarre user experiences share it in the comments.

YouTube ads: The unskippable dilemma for brands? 🎬 'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials. Anmol Kumar Dang, Suraj Nambiar, Barin Mukherjee comments. Annurag Batra | Nawal Ahuja #Pitch #YouTube #Commercials #Advertising