EDO, Inc.’s Post

Retail media is getting a bit of TV razzle-dazzle on the big stage 🍾💅 The rise of retail media and its ability to close the loop on campaign effectiveness is a hot topic. I’m also seeing a lot more discussion about the benefits of branding vs performance with branding having a renaissance with CMOs, especially fuelled locally in ANZ by the awesome success of Connor Archbold and Matthew Herbert from Tracksuit and the way they're framing the conversation. Whichever side of the brand vs performance fence you sit on you have to agree: if you’re not measuring, you can’t improve. 📈 And while the importance of lower-funnel metrics is often the first to be talked about in retail media, it's interesting to see its influence reach the traditionally brand-focused TV upfronts. A recent study found that “taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV (CTV) in the upfronts, cited by 37%. For brands that spent more than $50 million on advertising last year, that criteria outweighed the ability to maintain the ad rates they pay this year.” TLDR: Retail media data is becoming a game-changer for upper-funnel channels such as CTV; 1 in 3 brands see it as crucial, and major advertisers prioritise it over price. 🏆 [link in comments below] #retailmedia #advertising #upfronts #measurement

The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TX2GiP

The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TZp6jE

Retail media and video. Separate, they're effective. Together, they're causing waves within the advertising industry. Our experts, Steve Baxter, EVP of Strategic Initiatives, and Derek T. Nelson, Sr. Director of Retail Media, weighed in on this topic with IAB. ▪ "How do I start building a full-funnel retail media strategy with CTV?" ▪ "How can I gauge the effectiveness of this integrated strategy?" ▪ "How can I utilize clean rooms to generate consumer insights and inform my media mix and tactics?" Read on for answers to these questions and more.

NEW IAB REPORT 📊 Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping! This insightful analysis reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/4asyF1j

2024 is closer than you think. 😳 For marketers looking at next year, it's more than getting in front of the right accounts. It's when. With over 90% of buyers picking vendors from their Day 1 shortlist, if you're not on that list - the rest becomes much harder. We're holding an event next week with guest John Arnold, Principal Analyst at Forrester, to discuss why the most effective marketing teams leverage a brand and demand strategy to engage top accounts through a unified advertising strategy, including emerging channels like Connected TV. Join to hear: ✅ Why marketers should align their brand and demand strategy to get the most out of their ABM investment ✅ The channels to consider when executing your ABM strategy, and how buyers' shift toward streaming TV devices create new opportunities for marketers to drive higher engagement ✅ How to measure the success of your unified campaign strategy, including ways to validate the impact on revenue Secure your spot in the comments and feel more confident in thinking about ABM CTV for next year's strategy! #abm #accountbasedmarketing #b2bmarketing #b2bmarketers

🛍 Retail media have dramatically shifted. Notice how brands’ advertising spend has evolved beyond: 📺 (Linear) TV 📻 Radio 📰 Newspapers 🤩 Magazines … to more modern media formats like: ⭐ Streaming platforms like Amazon Prime Video 🛍 In-store digital screens like Kroger’s cooler screens ⭐ Social media like Instagram and TikTok 🛍 Websites like Walmart.com and Target.com Why have ad dollars shifted? To reflect consumers’ new media habits, brands are moving to where consumers already spend a lot of time. How else has the shift in media habits affected brand advertising and retail? #retail #ecommerce #media #marketing

2024 is right around the corner. For marketers looking at next year, it's more than getting in front of the right accounts. It's when. With over 90% of buyers picking vendors from their Day 1 shortlist, if you're not on that list - the rest becomes much harder. We're holding an event next week with guest John Arnold, Principal Analyst at Forrester, to discuss why the most effective marketing teams leverage a brand and demand strategy to engage top accounts through a unified advertising strategy, including emerging channels like Connected TV. Join to hear: ✅ Why marketers should align their brand and demand strategy to get the most out of their ABM investment ✅ The channels to consider when executing your ABM strategy, and how buyers' shift toward streaming TV devices create new opportunities for marketers to drive higher engagement ✅ How to measure the success of your unified campaign strategy, including ways to validate the impact on revenue Secure your spot in the comments.

RETAIL MEDIA INTERSECTS BRANDING & PERFORMANCE INITIATIVES In this article Andrew Lipsman charts how ad formats usually seen as “upper-funnel” have been proven to drive performance in the context of retail media. By residing at the intersection of the advertising industry’s three biggest dislocations, #retailmedia provides brands with exactly what they need at this critical juncture: > decline of linear TV ratings > deprecation of third-party cookies > digitization of physical stores Proof Points: 1. On-site display and video ads deliver the highest ROAS 2. Retail media streaming TV brings measurability to “the least measurable medium” 3. In-store retail media ads deliver reach, quality, and performance Article link in first comment. #cpgmarketing #brandmarketing #performancemarketing #conveniencestores

Whether you're looking for performance (sales lift) or brand-building or any other metric in the marketing funnel, Centriply's audience-first, data-driven, multi-market advanced TV solutions get you real, measurable TV ad campaign results that align neatly with your digital campaigns. Curious what that looks like? Take a peek at this brief case study--then talk to us, we'll show you. https://hubs.ly/Q02jd-Tr0 #wefindyouraudienceonTV #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #multimarketTV #media #activation #MediaBuying #reach #attribution #crossscreenmeasurement