Summer is in session and brands are feeling the heat. Last month Macy's debuted two 4th of July promotions. The ads promoting mattress and furniture sales drove 31% and 22% higher engagement than the average Macy’s ad last month, respectively. As the temperature rises, we’ll keep a lookout for rising engagement. See mattress ad: https://lnkd.in/g_UvGEpa See furniture ad: https://lnkd.in/gyPr89rX
EDO, Inc.’s Post
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If you have a retail store in a small town, you know how difficult it can be to attract customers in the door. With so much online competition and limited resources, it is hard to get people in the store and buying your products. In this article, we’ll share some of our best ways to get customers in the door of your retail store.
How to get customers in the door of small town and rural retail stores
https://smallbizsurvival.com
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🌟 Surge in Demand 🚀 Competitive Edge 💰 Higher Conversion Rates - These are all compelling reasons why seasonal pricing is a must-have for any Shopify business! Dive into our blog to learn how to leverage the power of strategic pricing during holidays and special occasions. It's not just about discounts; it's about creating a win-win for you and your customers 🎁 https://hubs.ly/Q023wJq80 Psst! To really get to the bottom of preparing for the upcoming season of shopping frenzy sign up for our next free webinar, link in comments! #sniffie #makingpricingsimple #seasonalpricing #discountcampaigns #seasonalsales #shopifyretailers #shopifyselling #shopify #ecommerce
Seasonal Pricing Tactics: Holidays and Special Occasions
https://www.sniffie.io
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Shopping online to avoid the crowds this Christmas? Before making your purchase from an online store, review the website's information regarding delivery times to ensure your Christmas gifts arrive on time, and to avoid any potential disappointment. Also, don't let countdown timers or "low stock count" indicators pressure you into making rushed decisions. Pause, shop around and be confident that you are purchasing from a reliable and trusted source. There are a few things you can do to help ensure you have a good experience when buying online: https://ow.ly/MMrA50QhGLe
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Minis! Why do we adore miniatures so much? Someone said it's a "form of escapism" --- tiny, manageable worlds. These mini shopping bags we did as gift card carriers are a couple of my favorites for sure. If you have a universally recognized brand, what would be more iconic Gift Card packaging than your shopping bag? #GiftCardPackaging #GiftCard #GiftCardCarrier #GiftCardHolder #Albertsons #Kroger #DSW #LoyaltyMarketing #RetailMarketing
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You don’t need sequins or sales. The shops are awash with shiny new things and your inbox is full of codes and deals and ‘must buy’ steals. You don’t need them. This time of year brings out the magpies and the madness, slashed prices and sparkles litter our feeds and shop windows. But we don’t need them. If you want something shiny, then shop secondhand. If you want a little bargain, then again, shop secondhand. I’m not saying I won’t buy because there are some things I will, like my regular makeup and possibly that red bag that has been on my lust-list for the best part of eight months. But what I am saying is that we don’t need the supermarket sequins, the amazon wish lists, or even the gift set that comes free when you spend £60. We know the tactics, we have seen them before, and we may even still push them, promote them, in the work that we do. But press pause before you press that big shiny button, and think about what you’re buying this BFCM and festive season. PS - I am not perfect, I love buying things, so much so that it makes me fizzzzzz a little inside. But, I am trying to buy better, buy secondhand, buy slower. I am a work in progress just like we all are, but one better purchase decision at a time will turn this thing around, if we all do it together and are in it together. Stay shiny out there, it is going to be a noisy week!
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Food for thought… 🤔 For years, retailers have focused on driving sales in Q4 to take advantage of consumer holiday shopping, only to see their profit margins erode, post holiday returns kill their Q1 cash flow position, forced to carry a significant balance sheet liability from unused gift card sales, and worst of all, realize their Q4 acquisitions didn’t translate to loyal customers or post holiday lift in incremental sales. 💥 What are you doing this holiday season to drive sustainable acquisition? ✅ incentivizing return and new customers with harvest promotions? ✅ Delivering exclusive offers, deals, and products to your loyal and registered customers? ✅ offering extended warranty, support, etc for your high ticket items? 🤷♂️ saying f*ck it to the holiday craze, and going about business as usual? I’m a firm believer in sustainable and scalable growth that drives not just sales, but long term loyalty. Let me know your thoughts below ⬇️ #loyaltyprogram #holiday #blackfriday #customeracquisition
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Head of Performance Marketing | International Keynote Speaker & Judge | Ecommerce, SEO, PPC & Amazon Consultant
As we approach the festive season, retailers are hopeful for a late surge in spending. The holiday period is a crucial time for businesses, and this year, the stakes are higher than ever. Here are five strategies retailers can employ to boost their revenue in the build-up to Christmas: 1.Personalized Marketing: Tailor your marketing messages to individual customer preferences. This can significantly increase engagement and conversion rates. 2.Loyalty Programs: Reward your loyal customers with exclusive deals and discounts. This not only encourages repeat purchases but also fosters a sense of brand loyalty. 3.Gift Cards: Offering gift cards can encourage customers to spend more than the value of the card, increasing your overall sales. 4.Bundling Products: Create holiday-themed product bundles. These can provide value to the customer while increasing your average transaction value. 5.Extended Shopping Hours: Consider extending your store hours during the holiday season. This gives customers more flexibility and can lead to increased sales. Remember, the key to a successful holiday season is to understand your customers’ needs and cater to them effectively. Let’s make this festive season a prosperous one for all! #Retail #HolidayShopping #MarketingStrategies #RevenueGrowth #FestiveSeason #linkedinnewsuk
Stores pin hopes on late rush of Christmas shopping
thetimes.co.uk
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🚀 Drive shopper continuity to boost store visits by 15% and more 🛍️ Ready to increase your store visits? Nudge shoppers towards your desired behaviors with targets or challenges that encourage stretch spend, more visits, or even repeat category purchases! Our continuity campaigns deliver real results. Plus, stamp card campaigns typically drive a 15% increase in visits, with 85-90% of members returning for their rewards. 🛒 Stretch spend & increase visits 📈 Proven results: up to 15% increase in store visits 💡 Tailored rewards for desired actions 💳 From classic stamp cards to interactive challenges 🌟 Foster long-term loyalty, not just transactions Ready to see the difference? Let's connect! #Rewards #Loyaltyprograms #Groceryretail
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