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Dive into seamless CTV/OTT ad campaigns! Embark on a journey of success through our streamlined CTV/OTT ad campaigns. Our efficient processes and crystal-clear timelines are your map to impactful results in the realm of connected TV advertising. Let's navigate the path to success together! 🚀📺 #CTVSuccess #StreamlinedAdventures #NavigatingSuccess #Sonobi

As we approach the end of the year, we know that marketers are busy planning their advertising budgets for 2024. If you’re considering testing TV advertising, you must understand how the landscape is changing the latest market outlook. In this blog post, we’ll highlight key TV trends for 2024, followed by a quarter-by-quarter breakdown highlighting seasonal characteristics, key events, and budget recommendations. https://lnkd.in/e3jFQYan #TVAdvertising #2024Planning #2024Budgeting #StreamingTV #LinearTV #CTV

Since 2021, the advertising industry has experienced a shift in spending from Linear TV to Connected TV. #CTV ad spend is anticipated to be close to $40 billion by 2026, while Linear TV advertising is projected to decrease to $58 billion the same year. In this latest piece Transact's Christy Ramroop explores ways brands can maximize the growing CTV opportunity in retail media. Read it here 📺 https://lnkd.in/e4UMhW-A. #retailmedia Omnicom Commerce Group Omnicom Media Group

The gap between traditional and digital TV advertising is closing. As linear TV ad spending continues to dwindle, connected TV (CTV) is more than filling the void. The net result is healthy growth when we look at the combined TV and CTV market. Insider Intelligence's Paul Verna delves into how TV and CTV ad spending are performing and what those trends mean for buyers and sellers. in our new forecast report.

The shift to #CTV is transforming television advertising.  With 75% of the US population watching #OTT video, and cord-cutter households now surpassing traditional pay TV, CTV offers a unique opportunity for advertisers.  The rise of free ad-supported TV (#VOD & #FAST) and performance-driven CTV ads allows for targeted, measurable campaigns.  Success stories from MNTN highlight significant improvements in metrics like cost-per-visit, conversion rates, and return on ad spend.  As CTV adoption grows, its impact on TV advertising will only increase. https://lnkd.in/d9rPKYuB

The evolution of connected TV is revolutionizing the way we consume television content. It's reshaping how we watch TV and engage with ads. LG's distinctive ad solution is at the forefront of this transformation, offering unique features that cater to the evolving connected TV landscape. Understanding this evolution and LG's innovative approach is pivotal in staying ahead in the rapidly changing world of television and advertising. Learn more: https://lnkd.in/dmWG4MEH #AdTechHeroes #IndustryExperts

TV ad campaigns create more impact using the same audiences for linear and CTV. It's not one or the other. It's both. It's Advanced TV solutions from Centriply, powered by Tango Media Systems. "Despite a reduction in ad inventory, the market for TV and CTV ad spending will grow by billions" - Insider Intelligence (see the article here) https://hubs.ly/Q02g48vs0

TV ad campaigns create more impact using the same audiences for linear and CTV. It's not one or the other. It's both. It's Advanced TV solutions from Centriply, powered by Tango Media Systems. "Despite a reduction in ad inventory, the market for TV and CTV ad spending will grow by billions" - Insider Intelligence (see the article here) https://hubs.ly/Q02g44Cs0

📺 The landscape of television advertising is changing. While traditional TV is expected to decline, Total TV —which includes its digital extensions or CTV — is projected to grow to $163.2 billion in 2024. Meanwhile, CTV is seeing a boost with the inclusion of some YouTube revenue, indicating a shift towards digital platforms in the advertising industry. Learn more about trends impacting the global advertising economy in GroupM's TYNY Midyear Forecast: https://lnkd.in/edP_Gh2j

Starting with TV Ads: A Comprehensive Guide TV ads remain a potent tool for businesses. Whether you’re a local shop or a global brand, understanding TV advertising can help you make informed decisions. So, go ahead — create that memorable TV ad and captivate your audience! Keep reading: https://lnkd.in/g7mEZXHN