Edgewell Personal Care’s Post

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What does it take to reimagine a brand with hundreds of years of legacy for the modern era? If you ask the brilliant minds behind our historic Wilkinson Sword brand, it includes hundreds of interviews with young men, a packaging overhaul, and introducing, "The Blade Master", a new brand character.   Take a peek into the world of Wilkinson Sword & the Blade Master below to find out more about the brand's transformation on their website: https://lnkd.in/eUhQUGvG

Dan Sullivan

CFO, President EU & LatAm at Edgewell Personal Care

4w

Incredibly proud of the work, and had the pleasure of seeing the in-market execution last week in London. Awesome!

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