Eddie Bauer’s Post

Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch the video below to know some unknown about brand Tiffany &Co! https://lnkd.in/g8Ftf_3s #branding #marketing #iconicbrands #tiffanyco #brandknow BrandKnew: Branding Matters. Because Branding Matters. ISD Global

Digging this shift from Champion. A "small" move with big implications from strategy to creative to how you show up in market. It's not an entirely new idea, but it feels on-brand and a move that opens up new avenues, as articulated by Vanessa LeFebvre in this article. Not apples to apples, but it brings to mind DICK'S Sporting Goods recent brand positioning pivot to "sports change lives." Nicely done. https://lnkd.in/ec_w4Mtz #brandmarketing #brandcommunications #brandbuilding

There is something about time when it comes to building brand equity. • Harvard was founded in 1636 • Louis Vuitton was founded in 1854 • Rolex was founded in 1905 There are two opposing forces for DTC founders—growing fast and being mass vs. growing slow and being premium. There are advantages to choosing one strategy and running with it. Getting caught in the middle can jeopardize your brand and make it more challenging to grow.

Classic brands like Birkenstock, Apple, Disney and Nike never fade away. But why? 👀 How have these brands stood the test of time, despite cultural shifts? Executive Director of Growth Chris Arakelian explores the building blocks of an ageless brand, in a recent article for Little Black Book. #brandpurpose #strategy #branding

Of all the “small big brands” I think Saucony has the most untapped potential. Not only does it have a long history in running and a great archive of originals, but they also an unspoiled history. They have a huge roster of franchise shoes/brands (Kinvara, Ride, Glide, Triumph, Jazz, etc.) While over the years other great run brands went in other directions away from run (Reebok) or too far into fashion (Puma) Saucony has all the authenticity and consistent past to be in a good spot with runners. Saucony has one of the best race shoes in recent memory that doesn’t have a swoosh on it (Endorphin Elite). They have excellent knowledge of materials and engineering (one of the first brands with beaded Pebax). They have a good understanding of fit and a good reputation for quality. All key for runners. In my opinion, Saucony could just use a stronger design direction and product narrative. There’s a lot of great Saucony shoes and the brand is focused on making running “accessible” but what can I point to, on product that says this? If I was at Saucony, I would be asking “How can we ensure differentiation from competitors’ product that speaks for itself on the shelf?” 100% Saucony could be the next New Balance

The 'Fabric of the Nation' Brands have an intrinsic Britishness🎡💂🏼♂️🇬🇧 - not necessarily from the ad tropes they use at choice national moments but because they are embedded in the national psyche. We can all rattle off a number of brands that fit into this category - they're mostly FMCG (Bisto, Marmite, Cadbury, Yorkshire Tea etc)🍘🍵 with a few other heritage types thrown in, for example, Marks & Spencer and Mini. But what does being a fabric of the nation brand mean? What values does this imbue? And how do you communicate this in a contemporary way? We try and find out. We ask Wayne Newton, Walkers Crisps UK; Benjamin Worden, Wunderman Thompson UK, Andy Jex, TBWA\London, Matthew Waksman, Ogilvy UK and Jason Cobbold, BMB Agency. Read Here: https://lnkd.in/ecq3WnYp #advertising #britishads #fabricofthenation #adagency #mediaagency #creativeagency #walkers #mcvities

Ben & Jerry’s. Disney and Pixar. Apple and Nike. These iconic duos prove the power of co-branding. Ready to tap into this strategy? Teaming up with retail giants like Roots, Adidas, and Nike in company merch can skyrocket your brand. Co-branding isn’t just a strategy; it’s a game-changer. At Brand Blvd, we get it. That’s why we offer partnerships with top retail brands to elevate your brand. 👉 Dive into our blog to discover how co-branding can benefit your brand and learn top tips for effective partnerships. Ready to stand out? https://bit.ly/45G68Eh

The difference between a personal brand and a business brand is like the difference between you as a person and a company you run. When you blend the two, amazing things can happen. Small business owners often think they have to choose one or the other, but combining them can be really powerful. Think about how Michael Jordan boosted Nike's sales in the 90s or how Louis Vuitton hired Pharrell as a creative director. People trust people more than they trust big companies. So, a strategy you can try is to make yourself a public figure alongside your business. When people trust you, they trust your company too. It's all about humanizing your brand and building trust. #branding #bihesa #creativeagency

Discover the origins of Fad Factorry: where it all began, how it evolved, and the journey it undertook to become the iconic brand it is today. Take your time to delve into its inception and witness the remarkable evolution. This is how you empower yourself to believe you can achieve it.