e27 (Optimatic)’s Post

Reach a wider audience and tap into new markets with InstaSelly's integration with Instagram and ONDC. It's like having the whole world at my fingertips! #Ecommerce #DigitalCommerce

In the dynamic world of e-commerce, staying ahead means continuously adapting and leveraging strategic insights. 👀 The latest Fospha State of e-commerce Report for Q1 2024 is a goldmine of data for marketers, advertisers, business owners, and agencies within the e-commerce realm, pointing toward the most effective strategies for optimizing returns. 👇 One of the standout insights from the report is the notable underutilization of paid social channels. Advertisers are currently tapping into just 59% of their potential in this arena, highlighting a significant opportunity to almost double their investment for profitable outcomes. Side note: You have to add your data to access the report - I think it is worth it. #ecommerce #ai #socialmedia #digitalmarketing #yappybuy #fospha

𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐞𝐧𝐝𝐬 👀🔮 The year 2024 is shaping up to be an exciting one for the digital marketing landscape. 𝘏𝘦𝘳𝘦'𝘴 𝘢 𝘴𝘯𝘦𝘢𝘬 𝘱𝘦𝘦𝘬 𝘪𝘯𝘵𝘰 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘳𝘦𝘯𝘥𝘴 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘭𝘪𝘬𝘦𝘭𝘺 𝘵𝘰 𝘥𝘰𝘮𝘪𝘯𝘢𝘵𝘦: 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Videos will continue to be key in 2024, with short-form videos like Reels and TikTok gaining even more traction than ever. 📈 𝐀𝐈 𝐏𝐨𝐰𝐞𝐫𝐬 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: Artificial intelligence (AI) will become even more integrated into digital marketing strategies. Expect to see AI-powered chatbots, personalised product recommendations, and targeted ad campaigns that adapt to individual user preferences. 🤖 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: Social media platforms will become more integrated with e-commerce, allowing users to seamlessly purchase products and services directly from their favorite social apps. Zara launched their social commerce presence this week through making their products accessible to buy through TikTok shop. 📱 2024 is looking like an exciting year for the digital industry. ✨ 𝘞𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦 𝘢 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘪𝘵? 𝘎𝘦𝘵 𝘪𝘯 𝘵𝘰𝘶𝘤𝘩 𝘵𝘰𝘥𝘢𝘺! 👇 https://lnkd.in/emFJBBcX #digital #marketing #ai #trends

𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐮𝐩 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧 2024. 🚀 As 2023 begins to come to a close, marketers will be looking ahead to next year developing industry-led marketing strategies. 📈 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐞𝐚𝐦? 𝐅𝐚𝐧𝐜𝐲 𝐚 𝐜𝐚𝐫𝐞𝐞𝐫 𝐢𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥? 𝘎𝘦𝘵 𝘪𝘯 𝘵𝘰𝘶𝘤𝘩 𝘵𝘰𝘥𝘢𝘺! 👇 https://lnkd.in/eDjk6xNj #digital #marketing #trends2024

[FSD Gen 4 Program Reflection] Discover the Realm of Live Streaming and Live Selling Trends in Vietnam with Haravan_27/9 This 20th reflection marks my final lesson with Haravan. Our speaker, Ms. Ngan Pham has imparted valuable knowledge and infused us with her positive energy. Here are some key takeaways I have gained: 🔎 The typical supply chain of a livestream model comprises 4 sectors: ✔️ Suppliers: brands, factories, distribution channels and retailers ✔️ KOLs/KOCs: influencers, celebrities and businessmen/businesswomen ✔️ Platforms: e-commerce, content and social media. By establishing close partnerships with these types of platforms, MCN (Multi Channel Network) will support with KOL/KOC management 🔎 Vietnamese consumer behavior when shopping via livestreams on social media platforms ✔️ According to The State of Social Commerce & Livestreaming in Vietnam, 55% of Vietnamese customers purchase their orders using personal accounts, 55% engage in buying transactions through communities and 69% place orders via the store's online fanpage. Convenience is cited as the primary motivation for 72% of consumers to shop online. ✔️ The process of online shopping can be categorized into 3 stages: discovery, consideration and purchase. The concepts of ‘Community’ and ‘Bidirectional interaction’ play essential roles in Vietnamese customer’s livestream shopping journey. 🔎 Since socialcommerce has emerged in Vietnam recently, many local brands are leveraging livestreaming to boost sales. However, they face specific challenges, such as the potential for human error during manual order confirmation, unfair competitions, and counterfeit products. Harasocial tools provide tailored solutions to address these challenges, including:  ✔️ Pre-livestream: offering syntax suggestions to 'close the deal' and connecting the livestream session with a Harasocial account. ✔️ During the livestream: saving comments in the proper syntax, automatically identifying new potential customers or shoppers who previously bought your products ✔️ Post-livestream: real-time order management, automatic aggregation of orders from multiple livestream sessions 🔎 This digital landscape, marked by the rise of social media and e-commerce, has created ample opportunities for content creators. However, to succeed in this field, I totally agree with Ms. Ngan that each individual should equip themselves with expertise, management capabilities, and credibility. Finally, I want to express my gratitude to Ms. Ngan for delivering such a fascinating sharing. Image source: iStock #FSD #FSDGen4 #Supplychain #DigitalMarketing

Navigating the digital marketplace in Indonesia reveals a crucial link between social media’s charm and the effectiveness of checkout pages. However, many brands overlook a critical aspect: providing an easy-to-navigate checkout interface. This oversight can create a bottleneck in the customer journey, potentially stalling conversions at a critical juncture. 💭 Our recent polls brought to light a key priority for brands: ensuring a user-friendly checkout experience. Yet, there’s often a disconnect between engaging customers on social media and guiding them effortlessly to the checkout page. This sparked a deeper exploration into the role checkout pages play, especially when social media doesn’t lead customers straight to the purchase point. Keen to connect the dots between social media allure and checkout efficiency? Take a leisurely dive into our latest article, “Easy Checkouts, Soaring Sales: The Revolution of Social Selling.” Give it a read at: 🔗 https://lnkd.in/gMzZZkNq – you might just find the key to unlocking your commerce potential. #SocialMedia #CheckoutPage #CustomerJourney

When shopping meets socializing: the rise of social commerce in China 🛒Social commerce combines social media, online marketplaces, and mobile payment systems to immerse consumers in interactive experiences, blurring the lines between shopping and socializing. 📱Key elements driving the success of social commerce in China include user-generated content and Key Opinion Leaders (KOLs) who play a crucial role in endorsing products through strategies like live streaming. 💬Prominent social commerce platforms in China include Xiaohongshu, WeChat, and Douyin. Businesses operating in the Chinese social commerce market can leverage customer data for personalized recommendations and prioritize direct communication between customers and sellers. 📖Read more about social commerce in China:   https://lnkd.in/d24z6ury #chinabusiness #livestream #wechat #socialmedia #douyin #ecommerce #DaxueStories

🚀 Double 11 Tip: Perfecting Your Strategy 🎯 Mastering your Double 11 sales strategy is like finding the perfect puzzle piece for brands. While some dive into price wars, remember, winning the Chinese audience isn't just about low prices. 🛍️ For Douyin shoppers, online shopping is both strategic and leisurely. Plan ahead for the upcoming Double 11 to captivate your ideal audience with personalised deals to cater to their unique needs. Elevate your brand as the top choice for Chinese shoppers during Double 11 festival with Douyin’s marketing solutions! 💪 #Double11 #StrategicShopping #MarketingInsights #Douyin