dunnhumby’s Post

Given the percentages of consumers utilizing Nextdoor for local business recommendations or to buy and sell, it’s clear that the platform is an opportunity for businesses to make headway with consumers they might not normally reach. Full story: https://hubs.la/Q02gZjCz0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence #consumerbehavior

Digital ads continue to become more ‘relevant’ to consumers, but they have an age problem. Full story: https://hubs.la/Q02gZcqB0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence #consumerbehavior

Just because you have loads of customer data doesn’t mean you can hurl the same message at everyone and expect a feeding frenzy around your offer. Check out how we diced up the customer data for our client Tops Friendly Markets and created digital IDs for each segment. Then, we did what so many other marketers fail to do … we tested. Were we able to find opportunities with audiences beyond Tops’ owned data? Did our custom audiences outperform the control group? Could our Digital Media Director Dave Gardner resist the temptation to bookend his article with a playful “cookie” reference? Find out here 👉🏼 https://lnkd.in/g4XGr-T8 #farmbuffalo #topsfriendlymarkets #data #dataanalytics #marketresearch

By signing up for Sample, Crowley Webb’s consumer panel, you’ll be able to share your opinion, influence brands, and earn points you can turn into rewards. See why thousands have already signed up and create your profile today: https://bit.ly/3Vdo2L5 #consumerinsights #data #analytics #adagency

🌐 2024 is around the corner and is all about thriving in the Digital Age! 🌐 Explore the trends that matter with our latest report! Your roadmap to marketing success starts here.  🔗 Click here for all the insights: https://lnkd.in/d8cCsvs3 #SamyAlliance #MarketingTrends #brands #campaigns #insights #data #strategy #onepager #digitalage

Great day yesterday discussing the importance of making data-backed decisions for your business at Mixpanel’s Customer Connect London event. Even better to have Segment there with us outlining the benefits of collecting clean and trustworthy data. Drop me a message if you’d like to know more James McLeod Alexandra Maundrell Matt Shead Wissam LEBSIR Matt Smith #mixpanel #segment #data #dataanalytics #product #productanalytics

👋 Hey marketers, 2024 is coming fast. Our brands analyst, Ellyn Briggs, shares 3 things you can expect from brands in the new year. View more insights: https://lnkd.in/eFYN3h6E #data #brands #marketing #marketingagency #analysis

In this week's Gildenberg Omnicomment Bryan Gildenberg discusses the findings from an interesting Jack Neff piece in Ad Age discussing the findings from a group called Truthset - which echoed John Wanamaker's famous 50% of my advertising spend is wasted comment. The study found that about half of all the data sold by the 15 largest data brokers in the country is matched incorrectly...that has enormous implications for the digital media world, and for the promise of better data from the retail media ecosystem. Key points - granularity does not equal accuracy...all models are wrong, some are useful, but they're all wrong...smaller better validated data sets are provably superior to larger poorly validated ones...and granularity in science is an exercise in probability not precision. Enjoy the listen! #data #analytics #retailmedia

Performance metrics provide us with invaluable insights into how strategies are reflecting with your audience and which areas need refinement. When we regularly track data and analytics, it enables us to make real-time adjustments. Not only that, this ensures that the resources being used are allocated effectively and tactics are fine-tuned for maximum impact! #yourtimetoshineonline #everythingdigital #eCommercedigitalmarketing #digitalmarketingagency #dataanalytics #analyticsreport