dunnhumby’s Post

For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here 👇 #brandstrategy #retail #retailerrelationship #webinar

Brand friends, you won't want to miss this webinar! Join us on May 14 as The Mars Agency's Meghan Heltne and Kandi Arrington discuss how brands can elevate relationships with key retailers to unlock sustainable growth. Learn more and register here. #brandstrategy #retail #webinar

Brand friends, you won't want to miss this webinar! Join us on May 14 as The Mars Agency's Meghan Heltne and Kandi Arrington discuss how brands can elevate relationships with key retailers to unlock sustainable growth. Learn more and register here. #brandstrategy #retail #webinar

Brand friends, you won't want to miss this webinar! Join us on May 14 as The Mars Agency's Meghan Heltne and Kandi Arrington discuss how brands can elevate relationships with key retailers to unlock sustainable growth. Learn more and register here. #brandstrategy #retail #webinar

Are you looking for answers to questions like 👇 💡 Do I need an 'Always On' strategy? 📈 Are there any best practices for measuring iROAS? 🤝 In terms of collaborative joint value planning, what retailer is best in class? Don't miss the "Retail Media Fast FAQs" series from The Mars Agency to get the insights!

Struggling to feel seen or heard by retailers? 👀 It's a challenge we hear about every day from FMCG challenger brands. The leap from emerging brand to retail shelf can feel impossible... But it's not. To overcome it, alongside having a great product and strong consumer proposition there are two things you need to do that we are consistently seeing can make the difference: 📈 Use data strategically 🤝 Form partnerships The truth is your brand's story is not enough. You need data-led insights that inform you on exactly where your brand stands vs the competitive set and can influence buyers with how your niche is key to their category. Combine the two, and you'll be able to pitch them in way that both connects with retailers AND highlights your brand’s potential. Then, remember it’s okay to lean on others. Finding partners who get what it’s like to be a challenger brand can make all the difference. If you're ready to make the leap, at North Star we give you access to the insights and guidance you'll need. Join challenger brands like PerfectTed, Bold Bean Co, DASH Water, Who Gives A Crap, Neat. and Homethings in partnering with North Star to accelerate growth. Find out more >>> https://buff.ly/3SyWIFy #ChallengerBrands #RetailStrategy #DataDrivenSuccess

Where is retail? A silly question with serious implications. Managing Partner, Ryan Cliffe, discusses the importance of understanding your retail ecosystem as a CPG brand. In our Retail Marketing Strategy Guide, we unravel the challenges faced by CPG brands and provide insights on standing out, allocating marketing dollars wisely, and measuring impact in the dynamic retail ecosystem. Elevate your retail marketing game with data-driven tactics and a step-by-step approach to create an effective strategy. Learn more: https://lnkd.in/gkhPe7KW #shoppermarketing #CPGmarketing #retailmarketingstrategy #advertisingagency

For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here 👇 #brandstrategy #retail #retailerrelationship #webinar

For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here: https://lnkd.in/ez4w5Mhi #brandstrategy #retail #retailerrelationship #webinar

Are you at Retail Media Summit? Join General Mills and Stackline's speaking session starting at 2:30, here's a quick summary: In today’s fast-paced CPG markets, traditional marketing approaches are no longer sufficient. To stay competitive, brands must combine intelligence, partnerships, and processes to understand market dynamics and prioritize their efforts. Join General Mills' Jenna Hernandez and Stackline's Brian Weber for a discussion on modern strategies for growth. Key takeaways include: Embedding search expertise into marketing teams. Using Stackline intelligence for informed decisions. Translating brand priorities into growth-focused search strategies. Generating incremental gains with minimal resources. Don't miss this insightful session today from 2:30 PM - 3:00 PM Central!