dunnhumby reposted this
"The advantage of retail media ... we can as marketers a lot of times think we know what story to tell & we know what story is going work & resonate & in the world of national media, you're kind of hoping. ... With retail media you get the real feedback: Are people responding with their wallets & their dollars," said Steve Baxter at Ovative Group. Steve was on stage at #RetailMediaSummit in Chicago as part of a panel on constraints & opportunities for offsite media. The panel also featured Matthew O'Grady & Miriane de Castro Schmidt of dunnhumby and Juan Restrepo of FEMSA/OXXO
Go Ovative Group ! 💡
Exciting!
Ai que linda 😍