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View organization page for Path to Purchase Institute, graphic

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"The advantage of retail media ... we can as marketers a lot of times think we know what story to tell & we know what story is going work & resonate & in the world of national media, you're kind of hoping. ... With retail media you get the real feedback: Are people responding with their wallets & their dollars," said Steve Baxter at Ovative Group. Steve was on stage at #RetailMediaSummit in Chicago as part of a panel on constraints & opportunities for offsite media. The panel also featured Matthew O'Grady & Miriane de Castro Schmidt of dunnhumby and Juan Restrepo of FEMSA/OXXO

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Edna Pinzón

Retail Media Consultant | Digital Commerce | Intrapreneur | Data Analytics Strategy | Outstanding Team Leader | Omnichannel Strategy | Ecommerce Marketplace Expert

3w

Go Ovative Group ! 💡

Lisa Evans

Former Housekeeper @ Mercy Hospital in Ft. Smith

3w

Exciting!

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