Dunham's Sports’ Post

JUST ANNOUNCED: Saddle up as we head down to Fort Worth, Texas, and talk with Becca Berger, Senior Sports Marketing Manager for Fort Worth Sports Commission. Becca tells us what it’s like to work for a sports commission, explaining the many aspects of what she’s involved in for events coming to the city – from hospitality to marketing to hosting and execution. #Venueland bit.ly/Venueland

Have you watched Usher's half-time set yet? Last night saw the #superbowl , arguably the biggest sporting event in the USA’s calendar grab the media headlines. With sporting events front and centre in 2024, it’s a good time to look at how the commercial value of sporting events is channelled by brands and how you can do the same. #retail #sportbusiness #marketing https://lnkd.in/eCnhSzi6

⭐ Breaking Down UEFA's Business Case for Women's Football: Finding the Right Brand Messaging Effective messaging for brands in this space taps into the core values associated with women's soccer—entertaining, inspiring, and family-friendly, with players seen as good role models and recognized for their professionalism. Here’s how brands can successfully engage in this space. 💡 Effective Messaging Insights: • Brand and Club/League Alignment: Brand messaging should be in sync with the ethos and culture of the club or league. This harmonization resonates more authentically with existing fans and attracts new supporters who identify with those values. • Player-Centric Campaigns: Leverage the approachability and relatability of players to build campaigns. Fans appreciate when marketing focuses on players' stories and personalities, which enhances engagement and connection. • Emotional Resonance: Capitalize on the naturally inspiring aspects of women’s soccer. Emphasizing stories of perseverance and success can create powerful emotional ties with the audience. 🏒 Case Study: Molson Coors Beverage Company "See My Name" Campaign Molson demonstrated effective brand messaging with their "See My Name" campaign for the PWHL. By redesigning the team jerseys to feature player names prominently, Molson prioritized player recognition over brand visibility. Launched on International Women’s Day, the campaign effectively aligned with empowerment themes, enhancing the league's and Molson's shared values. Despite covering their logo, this strategy increased Molson's visibility, showcasing the power of value-driven strategies. 🧠 Conclusion: Effective brand messaging elevates visibility and optimizes ROI by resonating deeply with the target audience. For marketing executives, understanding how to leverage the unique attributes of women's soccer/sports can transform typical sponsorship opportunities into powerful engagement platforms. This strategic messaging draws attention and fosters genuine connections and loyalty, ensuring that these investments yield substantial and lasting returns. --- 2022 data from UEFA's 'The Business Case for Women's Football' report [https://lnkd.in/eBh-uEBd] is shared here for analytical and commentary purposes only, without claiming ownership. Credit for data goes to the original source. The analysis and commentary are my own and not endorsed by UEFA or any related entities. Molson's "See My Name" campaign: https://lnkd.in/eJ5jRTZD #WomensFootball #WomensSoccer #WomensSports #MarketingInsights #MarketAnalysis #Branding #SportsMarketing #SportsBiz #FIFA #UEFA #Sponsorship #SportsSponsorship #BrandActivations #BrandSponsors #BrandMessaging #WomensHockey

🏈 Dive into the sports agencies behind the Super Bowl! We used data from Booking Agent Info to research and find out the dominant sports agencies representing this year's Super Bowl contenders. ⭐️ Leading the pack, CAA Sports, SPORTSTARS, and Wasserman, with 1 of 1 Agency also commanding a prominent role in managing player representation for both teams. These agencies serve as the offensive line in negotiations, safeguarding and securing their clients’ professional advancement. ⭐️ It’s a diverse agency lineup scoring on the NFL field! The Kansas City Chiefs feature a diverse array of 45.6% of players affiliated with a variety of agencies, championing diversity in the league. The San Francisco 49ers are not far behind, with 35.6% of players represented by a spectrum of agents, with Athletes First and Lagardère Sports showing a strong presence in backing their roster. Follow Booking Agent Info for more insights like this. #SuperBowlLVIII #SBLVIII #NFLAgencies #BookingAgentInfo

Unilever’s world’s number one laundry brands, #DirtIsGood – known as #Omo, #Persil or #SurfExcel – recently announced a two-year global deal as the official partner of Arsenal F.C men’s and women’s football teams in the UK. A first, both for us and Arsenal F.C But why is this partnership a winning combination? Well, both parties share a commitment to delivering peak performance on and off the pitch. #DirtIsGood is in 800 million households because it has been cleaning the toughest dirt and stains for over a century like no others, whilst Arsenal F.C delivers through its global reach and performance on pitch. Beyond the Premier League, the partnership will work under the patronage of 21-year-old forward, @BukayoSaka with the Arsenal Foundation to support the physical and mental health of younger generations, plus encouraging them to unleash their full potential. Huge thanks to everyone who made this happen – time to get stuck in and to get dirt! Tatiana Lindenberg Eduardo Awada Campanella Ricardo Zampol Arsenal F.C

Money recently ranked Tampa among the Top 10 Best Places to Live in the nation! The latest report looked at economic opportunities, quality of life, diversity, and where the best futures lie to come up with the top 50 cities in America. Coming in at No. 9, the report called Tampa "a rare combination of action-packed and affordable." The report noted Tampa's median home sale price, around $381,000, one of the lowest on the list, along with the Ybor City district's nightlife and sports environment.   "You can immerse yourself in sports: The Tampa Bay Buccaneers won the 2021 Super Bowl, of course, but fans can also enjoy the University of South Florida games at Raymond James Stadium. Head indoors to catch the Tampa Bay Rays at Tropicana Field or three-time Stanley Cup champs the Tampa Bay Lightning at Amalie Arena," the report stated.   Tampa really is an incredible place! #tampa #tampabay #tamparealestate #tampabayrealestate #tamparealtor #tamparealestateagent

Not heard of The Funky Deer - Sports Club Merchandise, Hospitality and Licensing yet? Check out this great review talking about the full range of bespoke product. If you want to find out more and how we can help bring your ideas to life just drop me a DM! #merchandise #sustainable #bespoke #laserengraved #ukmade

Fantastic brand exposure for C&C at last week's EFL Trophy, northwest derby between Stockport County FC and Manchester United U21s. With Live coverage on ESPN and footage of the penalty shootout shared across social media, the C&C brand was put in front of millions of viewers and subscribers. Not quite the result we were hoping for but County showed the fighting spirit needed to kick-on this season! 💪 Full story via the link in the comments... 👇 👇 👇 #insurance #insurancebrokers #northwestinsurance #northwest #stockport #stockportcounty