What a night! 2x goud voor onze collega’s van Integreate voor de campagne ‘Charlie’, in samenwerking met Gaia, tijdens de Native Advertising Institute awards!🥳
🥇Best Integrated Program
🥇Best Use of AFP Broadcast
Quelle soirée ! 2x l'or pour nos collègues d'Integreate pour la campagne 'Charlie', en partenariat avec GAIA, aux Native Advertising Awards !🥳
🥇Best Integrated Program
🥇Best Use of AFP Broadcast
Proficiat aan onze collega’s! Delphine Creemers, Féline D., Gitte Ceyssens, Eva Vissers, Nora Vanderschrick, Marjolein Laekeman, Tijl Sacré, Katrien Willems
Tickets for Native Advertising Days 2024 are selling out faster than old fashion ice cream cones on a hot summer day!
We only have 21 tickets left for the 'Conference Awards party' experience. Once those are gone... You will still be in for a treat when it comes to getting access to a 2-day packed conference agenda...but you'll miss one heck of a party where the winners of Native Advertising Awards 24 are announced. And trust us - you don't want to miss that party!
So if you are planning to join us, now's the time to secure yourself a ticket.
#NativeAdvertising#BrandedContent#NativeAdvertisingInstitute#NativeAdvertisingDays2024
Attention Chiropractors & Physical Therapists! 📢 Discover the transformative power of native advertising in our latest podcast episode. From understanding its essence to actionable implementation steps, we've got you covered. Watch/listen now and drive your practice's growth!
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FEATURED CATEGORY: ⭐Best Use of AFP Web TV⭐
Are you rocking web TV like no other with AFP content so relevant, informative and innovative that the audience keeps coming back for more...and maybe even subscribes to the channel because it's THAT good?
Did you succeed in leveraging your native advertising efforts to meet important KPIs for the marketing strategy in question?
If so, you should probably submit your work and allow yourself a chance to win the award for the best use of AFP Web TV.
NB. This category is not for stand-alone video content but for advertiser-funded programs such as conceptual online series and web TV shows.
Enter native advertising awards TODAY: https://hubs.ly/Q02lpjls0
Tired of ad blockers derailing your digital marketing strategy? Learn how to turn this obstacle into an opportunity! Our latest blog dives into the power of native advertising in the age of ad blockers. Discover how to craft content that cuts through the noise and fosters genuine connections with your audience.🔗 https://ow.ly/ZwH550S93G2
Samsung Ads x MediaScience - Native CTV Ads
This is an important study for the entire industry and here's why:
1. This study demonstrates the power of a new ad format: Native CTV Ads.
2. It uncovers WHY this ad format is powerful and how it can used.
3. It demonstrates the power of testing CTV on actual CTVs. Based on results I've seen from other research companies testing CTV on Desktops(?!), using Desktop computers as a proxy for CTV testing is a severely flawed methodology that typically leads to lackluster results- because there's no place like TV. That's why MediaScience conducts CTV research on actual CTVs, we want to know the actual impact.
4. It marks another shift in the media and advertising landscape, expanding the power of advertising to another level, even prior to platform-level impacts, Unlocking OS-level Impact in a non-intrusive manner.
5. And finally, at a product level, it demonstrates a scalable, client-level solution by MediaScience with economics that work for all parties maintaining the integrity of media research - StreamPulse by MediaScience.
"Learnings from our campaign with Samsung Ads are invaluable as we look to drive innovation and results across multiple lines of business."
- Media Director, Davis Elen Advertising
We have the best partners, thank you to Samsung Ads and Justin Fromm, and I'm so proud of our MediaScience team!
Learn more about the study here: https://lnkd.in/epHwF66P
Learn more about StreamPulse:
https://lnkd.in/epna_pYZ
Discover how Samsung Ads and Davis Elen Advertising worked with MediaScience to help the Southern California Toyota Dealers Association test a new media strategy that combined high impact native ads with CTV video.
Learn more: https://bit.ly/3Qeprgq
https://youtu.be/HAL4WEqd5mg?si=gpTvXoLT8X0_zSvY