Customer Success is feels a lot like the seesawing of American politics.
On one side you have team, you have:
🔵 Customer Success = Delivering customer outcomes with no commercial quotas. Their chief KPIs are TTV, NPS, and referrals. Be a success center.
The other side you have team:
🔴 Customer Success = quota carrying renewal and upsale machine designed to make 3x their teams cost. Their primary KPIs are GRR, ARR, and Cross sale $. Be a profit center.
🔵 team was in office: 2019-2021
🔴 team now in office since 2022
Will the 🔴 team burn out all their social capital with their customers with their focus on price increases, renewals, and upgrades? Customers will see CS as basically additional sales people and will start to ignore their calls. Actual TTV and success will decline, resulting in shouts for "we just need people to help us, not sell us".
Or will the 🔵 team return come back in vogue when customers find peak value without each discussion focusing on a renewal or price increase.
Or does team 🟣 emerge where because we're all so helpful and agreeable we all just say we can do both and strike a common sense balance.
Who will prevail?
#cusotmersuccess