Dow Jones’ Post

Fast on the heels of my appearance on #PIVOT last week, my good friend, Scott Monty, invited me to join him on his 61st episode of “Timeless Leadership” which dropped today and is available at the link below or wherever you get your podcasts. We cover: 1) the evolution of brand safety and suitability from the marketer’s perspective 2) the ascendancy of the Corporate Communications function over Marketing 3) Marketing’s inability to get credit for the demand it creates for the enterprise 4) how we market in an era where our society has been scientificaly polarized by engagement algorithms 5) the opportunity for brands to step up and take up the slack for governmental institutions as we face an ever growing list of societal challenges 6) why I accepted the role of Chief Strategy Officer at Ad Fontes Media and our work to get advertisers to increase their investments in quality news journalism to bolster newsrooms’ ability to defend the truth in the watr on truth that we find ourselves in today. 7) why I am excited about custom bidders such as Chalice Custom Algorithms to finally unlock the true potential of #programmaticadvertising to deliver more relevant messaging that drives better engagement with consumers. I hope you enjoy our conversation! Thank you, Scott, for the opportunity and a great conversation.

How would you reinvent a company experiencing 'peak disruption'? That's exactly what this guy was hired to do (and what many future leaders will be asked to do across various fields). In the article they talk about digital transformation, but I would be more specific and look at how it can be transformed with social. It will be interesting to watch what they do here. #CNN #Digital #SocialMedia #Broadcast #News

Are 🇦🇺 digital #news outlets surviving or thriving? I chatted with Andrea Carson for Let's Talk About Media and Communication to better understand why legacy #media is struggling in the country while digital-born news is on the rise. This episode explores how these outlets are funding their future through the impact of digital giants and new regulations, the importance of strong #brands, and the diversification of #income streams. Take a look 👇

The Lifecycle of News Reporting Dive into the world of news media with us and uncover the structured chaos that brings the world to your living room. Whether it's the adrenaline of live reporting or the careful crafting of stories that respects the audience's trust, there's more to news than meets the eye. . . . #InsideTheNewsroom #JournalismEthics #BroadcastBehindTheScenes #MediaInsights #NewsProductionProcess

Remember when we realized we weren't merely businesses, but media companies? In this Podcast show called More 2 Media, I have tackled an undeniable power and beauty in unveiling our clients' thoughts and desires through SEO. And, this newfound knowledge prepares us to make strides in our marketing quests, fully armed with insights and inspiration. So, let's cherish our victories and lessons learned as we continue onward #SEO #MediaCompanies

The #media industry has been struggling since the digital era and VC-led initiatives like BuzzFeed and Vice failed. Yet, betting on independent outlets can reap decent financial rewards. After meeting Harlan Mandel, who runs the Media Development Investment Fund, at the International Journalism Festival in #Perugia, I decided to interview him for the Reuters Breakingviews' podcast The Exchange to discuss how investing in news is vital for our society and can make financial sense. Listen to the interview below and let me know if you have feedback. https://lnkd.in/dJgJusBT

🕰️Throwback Thursday to Media Facts & Trends 2023 with Nico Thielen from IP Productions 🎥🌐 Discover exciting insights on the latest formats shaping the media landscape! #ThrowbackThursday #MediaTrends #IPProductions

Our newest CMA Connect podcast dives into the dynamic evolution of media. The landscape is changing rapidly, driven by shifts in consumer behaviour, a surge in connected TV, and the growing importance of attention metrics. To help guide us through the media tsunami, we invited Cathy Collier, CEO of OMD Canada to share her expertise and deep knowledge as a leader in Canada's media and agency community. Plus, don't miss Cathy's actionable advice for legacy media companies, media agencies and marketers. #CMAconnect #marketing #media #marketingcommunication #canadianconsumers #canadiantelevision

Good intentions are great. Data, insights and action are better. That's why I've loved working with Johan van Mol from No-Kno and BAM - Belgian Association of Marketing on measuring diversity in Belgian advertising for the last 8 months. The study is repeated each quarter and while we don't see (neither expect) any big shifts, we are getting very confident in understanding how diverse Belgian advertising is. Since I felt Johan's knowledge and insights didn't really come through in just graphs and numbers, I pulled him in front of a microphone 🎙️. Have a listen to our conversation about the state of diversity in Belgian advertising: we're discussing the barometer insights, anti-wrinkle creams on young faces, normalisation and tokenism and advice to marketeers trying to make their marketing efforts more inclusive. Link to the full podcast and the baromter results in the comments 👇