Douglas V Holloway’s Post

Are the #Celtics the best team in the East? Well the ratings are! We just had the highest Preseason ratings in FIFTEEN YEARS! if you’re in my network, you received an amazing offer for #BostonCeltics TV advertising. If you want to learn more about how this can help your business, get in touch! #boston #bostontv #sportsadvertising #digitaladvertising

⭐ 🎬 You have likely heard about the ongoing strikes in Hollywood, but have you considered their potential impacts on your business's advertising strategy? Here are a few ways to navigate this through 'strike-proof' programming opportunities. #LifeatCox #advertisingtips #hamptonroadsva #streamingtv #tvadvertising

Before a baseball game was aired in 1941 the world was shown its first ever TV commercial. Bulova clocks and watches paid just 9 dollars for a 10 second slot; kicking of the start of a new advertising era. The development and rise of television advertising occurred over the mid-20th century. Television advertising gained popularity in the 1950s as television sets became more widely adopted in households. During this time, #advertising agencies and #marketers recognized the potential of television as a powerful medium to reach a mass audience. The 1950s witnessed the growth of iconic advertising campaigns and the emergence of memorable #jingles. Companies began investing more heavily in producing and broadcasting commercials to promote their products and services. #marketing #history #herstory #ge #vintage #traditionalmarketing

Going to Adweek? Come meet some leaders in the #adtech space and hear more about the latest solutions from Cadent!

Did you know that the first television advertisement was aired in the United States on July 1, 1941? The Bulova Watch Company was the first advertiser to air a commercial during a baseball game on WNBT-TV (now called WNBC-TV) in New York City. The ad was a simple 10-second spot featuring a watch with slogan spot “America runs on Bulova time.” This marked the beginning of television advertising as we know it today. #television #advertisement #advertising #ad

There is a possibility of a significant change in the media industry as the National Basketball Association gets ready to renew its media rights. Their current agreement with Disney and Warner Bros. Discovery is set to expire after the 2024-25 season, and there are talks that Comcast's NBCUniversal, Google's YouTubeTV, Apple, Amazon, and Netflix may all compete for the rights. Not investment advice. Capital at risk. #investment #financialmarkets #stockstowatch #stockstobuy #stockmarket #stockmarkets #stockmarketnews #trading

I know this article sort of "pooh-poohs" the deal, but I think there are nuggets of how the deal can help both parties (and consumers) going forward. #sportsbiz #sportsbroadcasting https://lnkd.in/eBcE747h

Let's talk about Temu's “shop like a billionaire” Super Bowl Ads. This online shopping platform, notorious for its competitive pricing, is doubling down on market share rather than profit, snagging two 30-second spots in the Super Bowl's commercial lineup. Rewind a bit, and you'll find this isn't Temu's first rodeo into the Super Bowl advertising space. Just a few months after launching in the United States back in September 2022, Temu rolled out its debut Super Bowl commercial. According to CNN Business, the company's initial Super Bowl Ad resulted in an expansion across 15 countries. These 30-second spots start at $7 million-- not including the cost to produce the commercial, talent, etc. It seems that Temu's investment and strategy have worked thus far. On the consumers' side of this, shoppers are speculating that Temu's prices will soar to cover the hefty ad spend now that the Super Bowl dust has settled. What is your take on Temu's strategy? Was it worth the gamble? https://lnkd.in/g_k3tW6Z https://lnkd.in/gzckiFBW #superbowl #superbowlads #marketing #marketingstrategy

Exciting times ahead

Our February mailer is out now! Key Takeaways - - Within the next three years CTV will likely become the primary television viewing experience with incremental reach obtained from linear laggards (rather than the other way around). - In the US, a recent milestone was reached when linear TV viewing dropped below 50% for the first time, while CTV viewing climbed to 38.7%. - This year, a significant portion of TV viewers reported watch- ing less linear TV than in the previous year, signaling a trend towards CTV. - The NFL made up 93 of the top 100 broadcast • programs last year, according to a Sportico. - ESPN’s 2023 Monday Night Football season was its most-watched ever since ESPN began airing NFL games on Monday nights in 2006. MNF ratings last year were up 33% year-over-year. And included is our updated Top 5 Programmes by Platform! To read the full article used in this mailer, check out the references sourced. #redmediaplus #connectedtv #ctv #lineartv