Doodle Design’s Post

Human Centered Design (HCD) plays a crucial part in Bright Futures, a collaborative project between Doodle Design and IDEO.org, funded by Primark and Standard Chartered.  HCD is not only about putting people’s needs but also about creating inclusive solutions for all, especially the underserved population. We asked Nhu Vo, founder, Doodle Design/Doodle A and Agnes Ogallo, Senior Business Designer, IDEO.org on the roles of HCD in approaching Financial Inclusion initiatives for Vietnamese garment workers.  Let’s hear them out at: https://lnkd.in/gyMwTQp8 #HumanCenteredDesign #BrightFuture #FinancialInclusive #PeopleFirst Chris Elkin Nhu Vo Doodle Design Doodle A

We are speaking at Center for Financial Inclusion (CFI), Financial Inclusion Week, sharing our Bright Futures Case Study. Join Chris Elkin, founder Doodle Design and Agnes Ogallo, Senior Business Designer at IDEO.org to learn about the challenges, innovative solutions, and the framework we’ve used to empower vulnerable populations with stronger financial literacy. Oct 16. 5-6PM. Live. Online. Register here: https://lnkd.in/eHE2kdCT 💡 This is our guide to help you find our session easier: _Step 1: After access to the link bellow, click “Register for FIW 2024”. _Step 2: Fill in the form to create your own account. _Step 3: You will receive a “Registration confirmation” email from “Financial Inclusion Week 2024”, click “Explore FIW 2024”. _Step 4: Find our session in the “Live Agenda”. Select “Wednesday 16” tab and you can find and bookmark our session at 5pm. _Step 5: Click in the session to read more about the Speakers, and the event information. Nhu VoDoodleA

In our work on #BrightFutures, a collaborative program designed by Doodle Design and IDEO.org, funded by Primark and Standard Chartered, we learned that money often acts as a commanding yet unspoken force, influencing decisions and relationships, despite rarely being discussed. Designing to erase this taboo became one of our central challenges. By introducing Money Personalities through a cast of characters that mirror the financial behaviors and mindsets, we are able to help workers connect with their financial habits and make healthier money decisions, proving that tailored financial education truly transforms lives. From anxious savers and future planners, to more casual spenders, these Money Personalities have brought each worker’s financial story to life. This has created an environment where workers feel empowered to ask questions and talk openly about their finances. Let’s hear their stories. Dive into the details in our case study: https://lnkd.in/gyMwTQp8 #BrightFutures #FinancialInclusion #MoneyMatters #FinancialEducation #EmpowermentThroughFinance #MoneyPersonalities #FinancialAwareness #TransformingLives #Vietnam Nhu VoChris ElkinDoodleA

Happy Vietnam National Day! 🇻🇳 Enjoy a relaxing and recharging holiday. Our office will be closed from Monday, 2nd September to Tuesday, 3rd September. We’ll be back and ready to innovate on Wednesday, 4th September. The Doodle Team. Chris Elkin Nhu Vo DoodleA

We are thrilled to introduce Bright Futures, a collaborative program designed by Doodle Design, Vietnam based Human Centered Design/Innovation Firm and IDEO.org, a global Innovation firm, funded by Primark and Standard Chartered. This project aimed to equip garment workers with the knowledge and confidence to manage their finances at a moment when wage digitization was growing more prevalent, introducing workers to new pathways towards financial inclusion. How might breaking the silence around money transform lives? In our work on Bright Futures, we learned that money often acts as a commanding yet unspoken force, influencing decisions and relationships, despite rarely being discussed. Designing to erase this taboo became one of our central challenges—only by creating an environment where workers felt empowered to ask questions and talk openly about their finances, could we encourage new behaviors around money management. This Bright Future Report invites you into the financial journey of Vietnamese garment workers, showcasing their resilience and confidence in managing their finances, improving their working conditions, and supporting their families. We’re also excited that Bright Futures won runner-up for the Best Adult Financial Education (Non-Profit) Award at The Money Awareness and Inclusion Awards. Dive into the details in our case study: https://lnkd.in/gxCHtA66 Chris ElkinNhu VoDoodleA