Founder Team Redline, Former-Head of Studio 397, racing esports pioneer, leading programmes and creating opportunities, Motorsport UK Esports Committee member
Just came back from another buzzing F1® Arcade launch, this time in Boston the first US opening with many more to come, congrats to the F1 Arcade guys Adam Breeden, Diane Jervis, Gavin Williams, Oliver Raison, Jonique Izidoro and team Amelia Cozon from F1:) Having worked across both gaming and experiential events, I’m surprised that both industries still don’t work together more often. I know from the game development side we had to ensure that we could leverage our current roadmap to fit into what was required for F1 Arcade, similarly, F1 Arcade were sympathetic to our schedule and tailored their experience accordingly - this is how to make these experiences work, a mutual understanding of the challenges each face. Additionally, I find many agencies tend to focus on building their own experiences, mainly due to budget/time constraints, there are so many easy opportunities within gaming that have far greater engagement and reach. Experiential can take these experiences to the next level with their understanding of user experience and onsite engagement, and yes game devs, good to diversify your business too. Anyway, cannot wait for more of these relationships in future, well done again F1 Arcade!
We need one of these in Orlando!
This is Top Golf for F1, it's pretty brilliant.
Was supposed to be there. Bummed I couldn’t make it. Such a great looking venue
Looking forward to visit an F1 arcade soon 🏎🏁🎉
I had heard the Boston location just opened up, really looking fwd to visiting it and (hopefully) lapping my buddies at Suzuka!
Congratulations to the team
Dom Duhan let’s connect and explore opportunities 👌🏼
Sounds great. Would be good to catch up sometime
CTO at F1 Arcade 🏎
2moYou still owe me a race Dom Duhan