Head of Brand Partnerships Austin Pollock recently sat down with the Advertising Week AW360 podcast to discuss our unique marketing approach. From timely cultural relevance to building passionate social communities and leveraging emerging creators, Austin breaks down the strategies behind the success of Doing Things. 🎧 Listen here: https://lnkd.in/e99PDdes
Doing Things’ Post
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Ready, set, dink! On June 29th Overheard LA partnered with Truly Hard Seltzer for the first Keep It Light Classic, a pickleball tournament and summer party hosted at Truly LA. With 50 teams across two courts reffed by pickleball coach to the stars Matt Manasse, attendees were treated to branded merch, food, drinks aplenty, and exciting pickleball action. Congrats to the champions! 🏆
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“Humor has the power to make a brand connection last.”
People Want Ads That Make Them Laugh, Research Shows
adweek.com
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We've been doing a lot of things in 2024. It's hard to put the highlights into a sentence or two, so we thought we'd share some in a video. Big thank you to our amazing team, community, customers, and partners.
Doing Things: 2024 So Far
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The magical run continues for the Bob Does Sports boys. Check out Golf Digest's coverage of Robby Berger’s hole in one: https://lnkd.in/eSgfNHdE
Bob Does Sports makes hole-in-one during ridiculous food challenge, delivers celebration for the ages
golfdigest.com
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“The creators are really building these authentic communities,” said Kantar Chief Media Commercial Lead Nicole Jones. “That authenticity is so much higher than the influencer-led content. Trust is built. Trust for any brand is really important. People are going to believe what is said in that clip. They are going to believe that, they’re more likely to purchase that.” Head over to Forbes and learn more about how creators drive impact for brands with the new study from Doing Things and Kantar: https://lnkd.in/em6NUNb5
Why The Difference Between Creator And Influencer Matters To Brands
social-www.forbes.com
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What’s the difference between a creator and an influencer? A ton actually, and a new study from Doing Things and Kantar touches on the tremendous impact the former can have on your brand. Read the report here: https://lnkd.in/eEPmrktH
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“What is Overheard?” That’s right, Victoria. ✅ Overheard made the jump from America’s major cities and your social feeds all the way to Jeopardy last night!
Overheard on Jeopardy
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We're thrilled to announce that Bob Does Sports has won the Most Engaged Community award at the 2024 Digiday Media Awards. ⛳️ This win is a testament to the genuine passion this crew has inspired both on the course with its events and online with their relatable everyman approach to golf and comedy. Thank you to the Bob Does Sports fandom who helped make this possible—this is your award too! 🥇 See all of the winners here: https://lnkd.in/gXkNV9uS
Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners
digiday.com
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That’s a trifecta! 🏆 Doing Things is thrilled to be nominated for three Digiday Media Awards. Check out our nominations below and see the other nominees here: https://lnkd.in/gfFGgQfn 🧀 BEST BRANDED CONTENT PROGRAM - B2C: Recess Therapy & Cheez-It Introduce Puff’d Talks Series 🗓️ BEST BRAND PARTNERSHIP - B2C: Doing Things & Conagra Brands: Full-Year Partnership ⛳️ MOST ENGAGED COMMUNITY: Bob Does Sports
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
digiday.com
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