Doceree’s Post

In today's digital-first world, #LifeSciences marketers need to find new ways to engage busy HCPs.  Learn how these 13 leading brands are engaging HCPs right now 👇

In today's digital-first world, #LifeSciences marketers need to find new ways to engage busy HCPs.  Learn how these 13 leading brands are engaging HCPs right now 👇

Your own HCP video channel is less about you and more about what you can do for HCPs. This shift in perspective can transform your engagement hub from just another corporate initiative to a valuable resource for HCPs and their engagement. Here are 3 things to consider: 🔍 Understand HCP Needs According to the EPG report, >90% of HCPs want short-form text and videos of less than 5 minutes. They also appreciate easy access to content and having one channel for all the most relevant scientific information available on-demand, according to the same report. 🚀 Quality Over Quantity The quality of the content matters more than the quantity. HCPs don’t need new videos every day or even every week; they need relevant information delivered by a trusted KOL (remember, HCPs trust their peers at about 78%). 🔗 Engagement Through Relevance The more your video channel can resonate with each HCP individually through personalized content delivery and content recommendations, the more likely they are to return and engage with your content. If you're looking to have a video channel for HCP engagement, check out this link 👇 https://pxl.to/ukyb0jc #HCP #hcpengagement #videochannel

How you can 🚀boost your clinical trial marketing? Working in #clinicaltrials, I often hear that one of the common problems faced by sponsors is the insufficiently rapid enrollment of patients in studies, or even the absence of patients who meet the criteria to be participants in a particular #study. To resonate with the potential participants, your #clinicaltrials approach should stand out visibility and a compelling message. A top-tier marketing strategy can help ensure you're not shouting into the void but connecting meaningfully with trial participants.    4 Key tips I use to build a #MarketingStrategy for clinical trials at PVR   ✅Go digital: I prefer to dive into social media, online forums, and use a targeted advertising where it is allowed. I always try to craft content that grabs attention, educates, and connects emotionally with potential participants;  ✅Put patients front and center: I speak directly to our audience's heart. I use language that's clear, relatable, and empowering, I show stories and testimonials to demonstrate the impact;  ✅Team up with advocacy groups: leveraging the reach and credibility of patient groups to spread the word, helps me in creating connections that count;  ✅Optimize for engagement: I make my call-to-action clear and ensure that the trial process is straightforward and engaging.    Which of the described tips on building a marketing strategy would you implement right now? Share in the comments if you are ready to discuss :)

⚕️ The landscape of physician engagement is evolving.⚕️ 🔍 Recent data shows that physicians are becoming more selective in whom they spend their time with, and this willingness to meet differs by speciality. 🚫 Around 40% of physicians refused to see sales representatives, and in a six-month period, healthcare professionals (HCPs) had an average of thirteen interactions with sales reps due to the COVID-19 pandemic.  💻 HCPs are increasingly favouring digital communications, prompting biopharma companies to re-evaluate the role of sales representatives altogether. 💼 In response, 29% of biopharma companies are reducing representative spending, while nearly 50% are increasing their investment in engaging HCPs. 📈 It's clear: healthcare companies must prioritise digital communication and innovative approaches to engage with HCPs. How is your company adapting to this shift? Let's discuss in the comments. Learn more about what AGENCY can do for you by reading the full insight here:  ↳https://lnkd.in/etJdaS_b  #Healthcare #MedicalMarketing #AgencyBristol #HealthcareTrends

📧 Engaging healthcare professionals through digital channels is the new standard for HCPs and commercial teams as part of the wider promotional mix. Did you know it requires consent in the UK (and of course enhances trust and engagement in the process)? Our email consent capture services have helped #pharma clients achieve audience consent conversion rates from 10% to 42%! One top 10 pharma company has used our services four times. Tap into our 10 years of expertise and boost your HCP email consents. Reach out to learn more!💡 #Healthcare #PharmaMarketing #DigitalEngagement

Your brand was just added to a formulary: Now what? With in-person access to HCPs dwindling, digital engagement is not just preferred—it's necessary. Learn how EHR messaging is becoming a cornerstone for brand awareness and script lift ➡️ https://hubs.li/Q02byTyG0 #PharmaMarketing #DigitalEngagement #EHRmessaging #HCPcommunication #ScriptLift

Did you know that Populus can engage physicians who have influential prescribing power amongst fellow KOLs through HCP Reach? This innovative offering provides access to a targeted network of virtual HCPs not commonly targeted by traditional, non-personal promotion. Learn more about digital point of care engagement at www.populus-media.com, or leave a comment below!

You know HCPs are looking for your brand on epocrates. Do you want to convert active searches into messages for HCPs? Our “Scripts for Success: High-Impact Campaign Strategies” webinar is now available for you to watch on demand. Listen to the industry experts to find out how. Register and watch on demand: https://bit.ly/3IEEyME #OnDemandWebinar #PharmaIndustry #PharmaMarketing #BrandMarketing #epocrates