Clients say " I just need a video" and then at times they're surprised at the investment of time and money involved. Why does it take time and money to produce videos? First of all it's a process. You have to go through many ideas before you decide on the approach and content. Now you're deciding the level of production. Do you need client monitors, do you need a makeup artist, do you need actors, do you need to find locations or perhaps travel. What resolution cameras should you use, and how many? Ok now it's time to edit, you can edit any number of ways. Different lengths, different proportions. Are you matching brand guidelines, or perhaps you have to create them. Then there's revisions and more revisions. How many people are involved in coming to a final product. Love to partner with you on your next project, please remember it's a process! #contentcreators #videoproduction #postproduction
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Video Strategist | Ignite Your Nonprofits and Corporate Reach | Influence with Compelling Content Creation and Strategic Multichannel Distribution | Director | Premiere Editor
Clients say " I just need a video" and then at times they're surprised at the investment of time and money involved. Why does it take time and money to produce videos? First of all it's a process. You have to go through many ideas before you decide on the approach and content. Now you're deciding the level of production. Do you need client monitors, do you need a makeup artist, do you need actors, do you need to find locations or perhaps travel. What resolution cameras should you use, and how many? Ok now it's time to edit, you can edit any number of ways. Different lengths, different proportions. Are you matching brand guidelines, or perhaps you have to create them. Then there's revisions and more revisions. How many people are involved in coming to a final product. Love to partner with you on your next project, please remember it's a process! #contentcreators #videoproduction #postproduction
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Hi, my name is Cem Celik, the executive producer and CEO here at Amazen Films. In this video, I will show you how we approach each production to help you plan your next film more accurately. Although strategy, design, story creation, distribution, and promotion are vital and handled by our designated teams, I won’t delve into those details here. Let’s consider a testimonial, an interview, or even a simple music video. These can be achieved with an average camera operator, who typically works with a basic kit and a couple of lights to add depth and create a nicer atmosphere. However, if we have a simple story, perhaps for a social media post, we will require a better camera operator with storytelling know-how. They will need a location (which may have a cost), their kit, a story, and a shot list, which we also call a storyboard in bigger productions. These professionals will cost more, but the production is still fairly simple. It gets more complex when we start adding details to the story. For example, if we have actors, we will need a director with a wireless monitor to assess what is being captured. If the camera and actors need to be actively moving, we will probably need a focus puller with their own monitor to control the lens accurately. If the light at the location is insufficient or not helping the story, then a light technician and some lights may be needed. The location needs to be scouted and may require permits or negotiations with the owners and some decor with various additional props. The actors may need a hair and makeup artist and stylist to find their ideal outfit to help the story reach its ideal audience. As you can see, the list goes on and can grow exponentially. An average TV commercial requires approximately 50 creative, technical, and production crew members on set at all times. But it isn’t all bleak. There are many ways we can help manage the budget. If live action is too costly or not viable, a 2 or 3-dimensional animation and/or motion graphics can be the best alternative. As in this short example, it can even enhance the impact of a concept otherwise difficult to convey. Here you see a commercial for a new range of products that took us three days to shoot, with a smaller team but still 20-strong. Post-production, including editing, sound design, and color grading, took a further 4 to 5 days. This can give you some idea of the overall costs, considering the number of experts required to achieve the best results. It may still sound like a daunting task, but with an expert partner with a full internal vision like ours, anything is possible. All of us at Amazen Films will accompany you along the way in making the ideal decisions to achieve the best results. Want to up your video marketing efforts? Set up a consultation with us today: https://lnkd.in/d_SiUAh7 #digitalmarketing #videomarketing #brandgrowth #digitalcontent
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What’s the #1 secret to landing and keeping those high-ticket clients like Gatorade? It’s not just about making the coolest content. It’s about solving problems and creating real results. Sure, charging more might be tempting, but the real magic happens when you shift your focus. Think about this: When you invest in something, you expect results, right? Well, so does your client. Stop chasing the “cool” factor and start listening. Understand your client’s pain points and how you can alleviate them. 🧩 Your goal? To minimize their pain and inconvenience while delviering results that MATTER. If you can do that, they’ll keep coming back, again and again. Believe in yourself and your passion. Building and scaling a creative business or personal brand takes time and effort. Stay dedicated, show up, and understand that the journey to attract globally recognized clients isn’t always easy, but it’s definitely worth it. 🚀 Ready to make your dreams a reality? Focus on results, not just aesthetics, and watch your business soar. 🌟 Client: @gatoradeja @gatorade Agency: @nobox Production Company: @kyleloftusstudios Athletes: @original_ants @wayne_jumpsquad8 Production Crew: - Executive Producer: @hellokyleloftusstudios - Director: @hellokyleloftusstudios - Producer & Assitant Director: @christophergote - Director of Photography: @hellokyleloftusstudios - Camera Operator: @enmanuelzabala18 - Photographer: @hermaximo - Key Gaffer: @dp_ot - Hair & Make-up: @nataliermua - Wardrobe Stylist: @kellielynndreher - Prop Stylist: @mickeymcclain - Production Assistant: @dreamersplayground.co - Driver: Keyonn Golden #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography
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If you’re an artist in the entertainment business - remember you are a business. Yes, you are a human being and shouldn’t be used as a cash cow, but you need to understand quickly that performing live or releasing records is big business. You cannot expect to climb the ladder or stay in the top tier in a massively competitive and saturated industry if you’re not willing to reinvest in yourself. Marketing / videographers / photographers. Quality branding / graphic designers / animators. Studio sessions. New equipment / upgrading. Paying good management properly. Taking every penny out of your business, living a overly lavish lifestyle early doors and automatically assuming the good times will last forever isn’t the mindset to adopt. I’ve seen far more drop off than I have last since 2016 due to bad decision making and being poorly advised. #musicindustry #musicbusiness #artist #business #reinvesting
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"What’s the #1 secret to landing and keeping those high-ticket clients like Gatorade? It’s not just about making the coolest content. It’s about solving problems and creating real results. Sure, charging more might be tempting, but the real magic happens when you shift your focus. Think about this: When you invest in something, you expect results, right? Well, so does your client. Stop chasing the “cool” factor and start listening. Understand your client’s pain points and how you can alleviate them. 🧩 Your goal? To minimize their pain and inconvenience while delviering results that MATTER. If you can do that, they’ll keep coming back, again and again. Believe in yourself and your passion. Building and scaling a creative business or personal brand takes time and effort. Stay dedicated, show up, and understand that the journey to attract globally recognized clients isn’t always easy, but it’s definitely worth it. 🚀 Ready to make your dreams a reality? Focus on results, not just aesthetics, and watch your business soar. 🌟 Client: @gatoradeja @gatorade Agency: @nobox Production Company: @kyleloftusstudios Athletes: @original_ants @wayne_jumpsquad8 Production Crew: - Executive Producer: @hellokyleloftusstudios - Director: @hellokyleloftusstudios - Producer & Assitant Director: @christophergote - Director of Photography: @hellokyleloftusstudios - Camera Operator: @enmanuelzabala18 - Photographer: @hermaximo - Key Gaffer: @dp_ot - Hair & Make-up: @nataliermua - Wardrobe Stylist: @kellielynndreher - Prop Stylist: @mickeymcclain - Production Assistant: @dreamersplayground.co - Driver: Keyonn Golden #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography
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Recently I made a spec motion piece and pitched it to the company I featured in the piece… This was my first time pitching a spec piece to a brand, and I wanted to make sure I nailed it. This particular brand has only been on the market for 6-7 years, and despite having a really cool product, their visuals had left something to be desired until recently. They debuted their product at this year’s Olympics and with that was a noticeable uptick in the quality of their visuals. Seeing this I knew my spec was going to nail the timing. It took 2 months of planning to produce this shoot. I collaborated with one of my fav female cinematographers to bring it together, and she and I spoke most days sending references back-and-forth and adjusting the run of show. I called in favors from top talent that I’ve worked with previously, found locations that were willing to let us shoot pro-bono (unless the spec sells), and studied the brand to figure out any brand guidelines (I.e. are branded shoes ok? How do they normally style? What kind of customer/demographic are they targeting with their talent selection?). The cinematographer and I collaborated on the budget for the crew we would need to hire to pull this off—drone pilot, gaffer, PA, on-set producer, editor, etc. Pulling off a high production value spec motion piece is no small feat. But the final result…worth its weight in gold. I sent the piece off to the brand with an offer to sell, and I heard back that it was passed along to the CEO for a decision. A win. :) 🥇 I’ll wait to hear what their decision is before I can make the piece public, but if it doesn’t sell then the pride I feel in what we were able to accomplish is more than enough for me. I can’t wait to show you all. ✨ - Creatives, I’m curious, do you like it when directors send you spec work? What’s your hot take? - Directors and photographers, what was the last spec piece you made that sold and why do you think it worked? 🤍
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🎬 Ready to roll? Welcome to Day 5 of our 100 Days of Video Marketing Tips series! Before we dive into today's shoot, I'd like to share an interesting observation from my 14 years of experience in film and ad production. Have you ever noticed that locations often look average to the naked eye but stunning on camera? Conversely, while we might look good in person, the camera sometimes doesn’t do us justice. Over the years, I’ve realized that while locations are enhanced by the camera, human faces can often lose some of their charm. Instead of dwelling on why this happens, let's focus on boosting ourselves in two key areas: 1.Appearance: You don't necessarily need a professional makeup artist, but it's essential to groom yourself well. Good grooming not only looks better on camera but also boosts your confidence. 2.Attitude: When you're in front of the camera, it's okay to be a bit more animated and expressive. While it might feel slightly artificial in real life, it translates well on screen. Embrace these tips and enjoy the shooting process! 🎥✨ #100daysofvideomarketingtips #lannyfilms
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Coach helping creative professionals build the success and the life they want, making work they love
One of the things we discuss in my ten-week group coaching programme for creatives is marketing and building an audience for your work, shamelessly. Why should we feel shame in telling people about the things we've made and put out into the world? So this is me, walking my talk. The next group starts on Tuesday (Feb 6). There are still two places left. Come join us! Over ten 90-minute Zoom sessions we talk about finding your direction and your focus, structuring your days and making time for creative work, pricing and selling your work, dealing with money, building new income streams, plus rest, play and taking care of yourself. There are some brilliant people in this group: an artist, a novelist, a creative director, photographers, someone from the film industry. And me, of course! Interested? https://lnkd.in/eaMkW3SU #thecreativelife #creatives #artists #photographers #writers #musicians #performers #designers #stylists #makers #creators #creativebusiness #freelancers
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Fashion videos are often used by brands and designers to showcase their products in a dynamic and visually appealing way. Shooting and editing a fashion video requires a keen eye for composition, lighting, and movement. Careful attention to the details of the clothing and accessories is essential, as well as the choice of music and pacing of the edit. #videographer #filmmaker #videography #editor #editing #magifilms
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Last year I rebranded to focus on the photography work that is most authentic to me—health and wellness (AKA fitness, sports, active lifestyle). When I made this change it rendered all of the directing projects I’d done in the past as useless and wiped out my entire motion section on my portfolio. Clients won’t hire you for something they aren’t 100% sure you can do, so I knew what I had to show them I’m capable before I can get the work. Rebuild and start from scratch. We creatives are faced with this reality more often than you’d think. The daunting task of restarting, reworking, and renovating our work. It can be a daunting task because there are often many moving parts and massive expenses involved. Building a new portfolio or motion reel without client money is not easy. You take on the role of producer, location scout, casting director, creative director, and photographer/director. You build teams and convince them to get on board with your specific vision. You spend weeks and months nailing in timing that works for everyone and trying to lock in talent that won’t get booked from under you (since you’re generally paying discounted or trade rates). You’re relying on relationships you’ve spent time building and you’re making sure anything you do is worth their time. The work that photographers, directors, cinematographers, talent, wardrobe stylists, and makeup artists put into their work just in *hopes* of landing a paid job is truly something to revere. This is why I’m proud to be a part of this industry, and this is why the creative community is fighting like hell to keep the jobs that we’ve worked so hard to build. Here’s some bts from my recent motion production I pulled off with an INSANE team to build out my new/improved directors reel (coming soon..). 🫶🏻🫶🏻
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