⚽ Daily Mail Sport's groundbreaking Euros coverage earned over 400 million online views. ⚽ 💪 Sports Newspaper of the Year changed conversation with ‘We’re Backing England’ campaign. 👀 Produced a stunning 365 million video views. 📈 Online article views up 26% on Euro 2020. 👍 Over 8 million people now follow Mail Sport. Well done to all the team 👏🥇 👉 https://lnkd.in/edFU4cnz #DailyMail
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Insightful & exclusive paywall industry news continues to have real value IMO. As does free aggregation/comment. But two are distinctly different. Industry needs fast, well founded 🌎 news to stay informed. Check out the heavyweight SportBusiness exclusives of 2023…
SportBusiness subscribers found out first over and over again in 2023. Subscribe now to get exclusive sports industry news delivered straight to 𝒚𝒐𝒖𝒓 inbox 👉 https://lnkd.in/ezUi6hiZ
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CMO, VP, Head Of || Strategic, Commercially focused || Brand, Digital, Social, Media, Content, Revenue, Partnerships, D2C
Explained: Sky Sports , how the new channel works and how it compares to iFollow
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This year was the first time in a long, long time that I went to watch a match of our national team at Euro 2024. A big reason for this was how much I loved the way the National Football Federation communicated—everything from how they embodied the hero archetype in all their campaigns, to the way they organized fan events, the choice of stadium music, and the meeting spots. That’s why I sat down with Iulia Cuciurean, Head of Marketing at the Romanian Football Federation. A true veteran in sports marketing, I’d say, with the number of campaigns she’s spearheaded. We talked about how sports marketing is different from traditional marketing, how the consumer is also the producer, and how you can never really predict what to expect. We discussed how sports marketing campaigns are unpredictable—they depend not only on the team’s results but also on the fans’ reactions. How reactions can be influenced, and how emotion is the only way to do it. We also dove into how the Euro 2024 marketing campaign was organized, and what really mattered behind the scenes, beyond what we saw on TV, in the papers, or online. I’d love for you to watch and listen because Iulia was an absolute wealth of information. You can find the episode here (and the others too, which are just as informative and fun, objectively speaking 🤭): https://lnkd.in/dRF4MznV.. . #BrandMastery #VIVAFM
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Golf commentator at Sky Sports / Sports broadcaster / Broadcast coach and media trainer / Greenspace Golf
Are sports broadcasters neutral, unbiased voices to the sporting action? The European Championships are not far away. It's 100 days to the Olympics, sport's most iconic event. And it had me thinking about commentary and cheerleading. Should commentators stay neutral? Or would you expect a little bit of jingoism thrown into the mix? When I commentate on the Ryder Cup or Solheim Cup in golf, for example, I wouldn't get more excited for a European win than an American one. I am there to add to the moment. Not add bias. Or cheerlead. Even though, I am broadcasting for UK and Ireland audience on Sky Sports. The same, naturally, if I was broadcasting internationally on the world feed. I think it's different if Paul McGinley or Laura Davies are alongside me in the commentary box. They are clearly invested in the European cause, given their history in playing the event. I rank Barry Davies amongst the doyen of commentators. Yet, when GB won Olympic gold in hockey in the late 1908s, he famously commentated on one of GB's goals with; "Where, oh where, were the Germans? Quite frankly, who cares!" People still remind him about that today. It's iconic. Gary Neville celebrates a United goal in commentary (see photo). It's all part of the persona. To be fair, his obvious joy in a Manchester United goal against Liverpool didn't cross over into his broadcast. He broke it down in a controlled manner. But it's all part of his appeal and his banter with Jamie Carragher. But no one would expect to see Peter Drury acting in a similar vein in the gantry! These incidents are decades apart. So it would be wrong to call it a modern phenom. But as more and more fan you tubers gain notoriety across social media, I would hate to see that cross over into "professional" broadcasting. If you want to cheer, be part of the crowd. If you want to be a broadcaster or a journalist, tell us the story, add to the pictures. What do you think? I genuinley would love to know. #olympics #broadcastcoaching #sportsmedia #europeanchampionships #commentary #sportscommentary #bias #paris2024 #100days
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📢 ⚽ 🎾 Which leagues and events are global sports fans talking about most? YouGov Sport's annual Buzz Report makes its return for 2024. 🌎 👉 Discover what’s taking the top spots in 2024 https://okt.to/XSuUhD
YouGov Global Sports Rankings: The world's buzziest sports events - ranked
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Maidstone United’s historic FA Cup upset over Ipswich was elevated into a huge moment thanks to the BBC’s FTA coverage. But from 2025/26, most games will be behind a paywall. TNT Sports will be able to show every game outside the 3pm kick-off window and has promised there will be some FTA coverage, but the deal will be controversial given it takes the tournament away from the BBC and ITV. Now, the FA Cup on pay-TV is nothing new. Sky Sports, Setanta Sports, ESPN and BT Sport have all held some rights over the past 30 years. But all have played second fiddle to either the BBC or ITV. Not any more. TNT Sports now has live Premier League, exclusive Uefa Champions League rights, and is now the home of the FA Cup. This combination of rights makes it hugely attractive football fans and it can effectively create a weekend of back-to-back matches for reach round of the cup. It’s a great deal for the broadcaster. But will the deal diminish the appeal of the FA Cup and erode the value of the rights? FTA coverage distinguishes the cup from the Premier League and is a rare opportunity for many people to watch live football involving the country’s biggest teams. The FA might believe the additional revenue will allow it to invest more in the grassroots game but would the exposure be more valuable in the long term? Football might believe it is above the challenges experienced by other sports in attracting fans and driving participation, but it will be more difficult to make fans care about the FA Cup than it would be if it was on the BBC and ITV. All eyes will be on how the FTA coverage will work in practice. Will TNT Sports strike deals with third-party broadcasters or will it use its own FTA platforms like Quest? And will the most attractive ties be made available? All the details, and additional analysis for SportsPro subscribers here: #facup #sportsbusiness #sportsbiz #football #soccer #sportsbroadcasting #sport #sportstech #tntsports #broadcasting #media #tech #bbc #itv #mediarights #warnerbrosdiscovery
TNT Sports strikes four-year deal for FA Cup and promises FTA coverage - SportsPro
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THE MEDIA ONLINE NEWSLETTER l 20.08.2024 Who knew Rachel Gunn aka Raygun is an academic in cultural studies? Gavin Whitfield, chief creative officer at Leagas Delaney in South Africa, says her moves took over Olympic conversations - the mark of a challenger brand. Mscports Steven Mervis tackles the topic of sports sponsorship, and how the Springboks have won at this, too. Liat Ben-Zur answers the question: If the role of the CMO over? Well, note quite... And our Awards Wrap delivers all the awards news. The Media, got to love it. #media #advertising #marketing #themediaonline https://lnkd.in/dJYjXap5
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A call to action: Dear fans, I'm in the middle of a research project focused on digital sports marketing. I've created a website www.pitchncatchmedia.com to explore the topic of inclusivity in sports content. Your views, shares, and engagement will allow me to reach my goal of 500 registered users who chose to "fan out" with Pitch n Catch and 1000 unique views over the coming weeks. Additionally, I've added a blog as my primary form of content creation. Come join the conversation as we move beyond the x's and o's to explore sports culture. Finally, your feedback and participation will not only provide data and insight towards my paper, but an opportunity to better understand how Pitch n Catch will evolve. I truly believe there is a void in the media space where all fans can gather and share in their joy for the game-no matter the court, field, pitch, ice, pool, table... #sports #sportsmedia #inclusivity #sportspodcast #sportsevents #sportsbusiness #datainsights #userengagement
www.pitchncatchmedia.com
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