DKC’s Post

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"Matthew Traub, COO of DKC and a Gen Alpha parent himself, tells Fast Company that part of the reason Gen Alphas are so financially inclined is due to the fact that spending money can be done at the touch of a finger—literally. Basically, when it comes to spending money, there’s an app for that." https://lnkd.in/gdzUJueV

Don't look now but Gen Alpha already has billions in spending power—and they want Nike and Starbucks

Don't look now but Gen Alpha already has billions in spending power—and they want Nike and Starbucks

fastcompany.com

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