DIRECTV Advertising reposted this
Recent joint research with Go Addressable and MRI-Simmons reveals that 80% of adults aged 18-34 engage with both linear and streaming TV. With addressable, advertisers can reach valuable audiences in brand-safe, premium environments across both platforms. Learn more about how #GoAddressable is empowering advertisers to better tap into their first-party data: https://lnkd.in/ddYUXFD4
Tim Rausch, Senior Director of Client Partnerships at DIRECTV Advertising, will speak at the MediaPost TV & Video Insider Summit in Austin to discuss how marketers can maximize engagement in today’s landscape. Learn more: https://lnkd.in/gYVY9mRg
How can brands navigate the increasingly fragmented streaming landscape and reach audiences across screens? Rose Anna McGovern, Travis Clinger, and Tom Grant sit down with Yakira Young to explore these challenges and more in the modern streaming era. Learn more: https://lnkd.in/gAFXgtpV #advertising #AWNY24 #AdvertisingWeek2024 #AWNY2024 #streaming
Join Drew Groner at Advertising Week New York as he sits with OMD USA and Exact Sciences to dive into the future of TV advertising, in a conversation moderated by Kerry Flynn. Marketers will learn effective ways to use innovative ad formats to break through live sports and major tentpole moments. Learn more: https://lnkd.in/gMYETCfq #advertising #AWNY24 #AdvertisingWeek2024 #AWNY2024
We’re still all smiles over here! Last week, our team had the privilege of competing in The Valerie Fund’s annual Careoke for the Kids event, where our talented crew took home 1st place! It was an honor to join an incredible community and help raise funds for such a worthy cause.
Football fans know every minute counts, and so do we! From the NFL to college football, DIRECTV is THE TOP viewing destination across all MVPDs and vMVPDs during the '23-24 season.
