The Digital Shelf Institute’s Post

🌟 "Learn how to turn challenges into growth opportunities on Amazon!" 🌟 In our latest podcast episode, we talk with Reid Edgar, President of The Tru-Nut Company, about navigating the complexities of selling on Amazon and scaling a CPG brand. Reid shares his journey from hand-filling jars in a commercial kitchen to becoming a market leader in powdered peanut butter in Germany. He also dives into the challenges and strategies of entering the grocery market, the benefits of focusing on online sales, and his innovative approach to eco-friendly products with Spot Detergent Sheets. 🔘 Discover how Reid pivoted his business model to find sustainable growth. 🔘 Learn the importance of having a robust network for exporting products. 🔘 Get insights into the pragmatic environmentalism driving Spot Detergent Sheets. This episode is packed with actionable advice for founders and directors of growing brands looking to optimize their Amazon strategy and boost their sales. 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/e6KhjVPq 📈 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: www.expertcpg.com #cpg #ecommerce #amazon #podcast #growthstrategy #entrepreneurship #sustainablebusiness #ecofriendlyproducts #exportbusiness

Check out the next installment of our exciting 3-part series with The CPG View! 🎧 In this episode, Skye Frontier breaks down measurement: alloting for budget, the incorporation of non-retail media, and of course, its challenges. You can listen to the full podcast here: https://lnkd.in/g6A85bpC #retailmedia #measurement #incrementality

Category Buyers Do Not Want "Me Too" Brands 🥫🥫 By curating a diverse assortment of products within a category, buyers cater to the ever-changing preferences and needs of their shoppers. They also avoid cannibalization and generate incremental sales.   Variety not only attracts new shoppers seeking unique choices but also keeps existing ones engaged. A diverse category set gives consumers a sense of exploration, enhancing the overall shopping experience by discovering exciting new products to try. Take a listen to our bite-sized podcast, The Realities of Retail to hear Crystal Black-Davis's take! *********************** Are you a founder of a pre-launch or early-stage food CPG company? Gain a competitive edge and set your brand up for success with Savvy's business planning support program, The Kitchen CEO. Our program goes beyond basic business planning processes by providing in-depth guidance on strategic distribution, sales and marketing continuity, and integrated forecasting. Led by Crystal Black-Davis, a CPG food industry expert, The Kitchen CEO is an invaluable tool for your business success allowing you to forecast and promote more accurately. Click to learn more https://lnkd.in/e6CjGmeY #CPG #FMCG #grocery #retail #startup #tradespend #trademarketing #sales #savvyfoodconsulting #growthstrategy #productperfomance #foodindustry #bugeting #businessplanning #categorymanagement #variety #grocerybuyer 

Today on the Business of Drinks podcast, we're talking about how to work with mass-market retailers. For those who are new to the industry, mass retail refers to big-box stores like Target, Costco, and Walmart as well as supermarket chains like Safeway and Kroger. And what most people don’t realize is that these types of stores have their own timelines, ways of doing business, and even their own terminology (do you know what a cut-in is? Or a reset?). So it’s important to get up to speed before trying to pitch your product into this channel. I talk with Mike Percic, MBA, a mass retail veteran who recently concluded a 16-years career working with Target, most recently leading its Adult Beverage business — and he now advises brands on how to work effectively with mass retailers. This conversation is structured as a masterclass, going from how to pitch mass retailers and how to land an order, to how to stay on the shelves once you’ve fulfilled that first order. Some Key Takeaways - How big your production capacity should be before pitching to mass retail - Who to pitch and what the pitch process entails - The business metrics most mass retail buyers will want to know before signing your brand - How (and when) to ask the right questions — without annoying your buyer - How (and why) some brands work with sales brokers - Product placement lead times and lifecycle - How to get favorable merchandising, like end caps and display assets - What competitive pricing and favorable margins look like - Logistics and distribution considerations - How mass retail buyers will be analyzing your brand’s performance - How to be a proactive partner to avoid getting kicked off the shelf This episode is chock-full of useful information to help drinks brands land some key accounts. Listen in: https://lnkd.in/e26gY99t #drinksindustry #drinksbusiness #massretail #retailstrategies

Watch the CPG Guys informative podcast interview with Jamie Clarke, President of NA Retail as he discusses the key trends, challenges and what’s next in the fast-growing retail media space. Some key highlights: - Retail media is very fragmented - it means different things to different people. - When it comes to retail media, organizations are siloed - they need to collaborate to meet the needs of the shopper. - The landscape is constantly evolving - a convergence of CRM and retail media. - The way to achieve the highest ROI for campaigns is through personalization. - NIQ is at the forefront of what’s next in retail media with NIQ Activate.   Want to learn more? Check out the latest CPG Guys latest NIQ episode. #NIQPersonalization #retailmedia #retailinnovation #personalization NIQ Activate NielsenIQ

4 Rules for CPG Brands Going Digital This podcast details 4 rules for going digital as consumer packaged goods (CPG) brands With lessons from AB InBev, Nike, and Zé Delivery. Listen here #CPG #abinbev #DigitalStrategy #nike https://lnkd.in/g3bGwxEt

Category Buyers Do Not Want "Me Too" Brands 🥫🥫 By curating a diverse assortment of products within a category, buyers cater to the ever-changing preferences and needs of their shoppers. They also avoid cannibalization and generate incremental sales.   Variety not only attracts new shoppers seeking unique choices but also keeps existing ones engaged. A diverse category set gives consumers a sense of exploration, enhancing the overall shopping experience by discovering exciting new products to try. Take a listen to our bite-sized podcast, The Realities of Retail to hear Crystal Black-Davis's take! *********************** Are you a founder of a pre-launch or early-stage food CPG company? Gain a competitive edge and set your brand up for success with Savvy's business planning support program, The Kitchen CEO. Our program goes beyond basic business planning processes by providing in-depth guidance on strategic distribution, sales and marketing continuity, and integrated forecasting. Led by Crystal Black-Davis, a CPG food industry expert, The Kitchen CEO is an invaluable tool for your business success allowing you to forecast and promote more accurately. Click to learn more https://lnkd.in/efiii5Pf #CPG #FMCG #grocery #retail #startup #tradespend #trademarketing #sales #savvyfoodconsulting #growthstrategy #productperfomance #foodindustry #bugeting #businessplanning #categorymanagement #variety #grocerybuyer 

4 Rules for CPG Brands Going Digital This podcast details 4 rules for going digital as consumer packaged goods (CPG) brands With lessons from AB InBev, Nike, and Zé Delivery. Listen here #CPG #abinbev #DigitalStrategy #nike https://lnkd.in/gGCKJ6jN