The Digital Shelf Institute’s Post

🏖 A couple of weeks ago, the advertising and communications industry gathered on the beaches of Cannes for the Cannes Lions Festival of Creativity. In addition to celebrating the best creative work of the past year, there are executives from around the industry connecting to figure out what’s next. Our own Lauren Livak Gilbert was part of that throng, and she returned with some great insights we just had to share, so we put her in the hot seat for a change. 🔥 🎧 Join podcast host Peter Crosby for more👇 #digitalleaders #digitalmarketing #ecommerce #podcast #omnichannel #retailmedia

Discover the Future of Professional Content: Iris Channel! 🌟 #Innovation #Business #Technology 🚀🌟 Iris Channel: A revolution in the world of business and technology! 🌟🚀 Have you ever wondered why it's so challenging to find high-quality professional content on digital platforms? We wondered the same and decided to take action! 💪 Iris Channel is the answer to this challenge. We are a team of experts from Inova-USP who recognized the lack of tailor-made content for professionals and businesses in various sectors, such as Personal Care, Perfumery, and Cosmetics (HPPC), Pet, Services, and much more. 📈💼 We are tirelessly working to create a specialized streaming service that meets the specific demands of each sector, providing easy access to relevant information and cutting-edge knowledge. 📚💡 Currently, we are in an exciting phase of field research with the HPPC industries. Our team is validating various hypotheses to ensure that Iris Channel becomes the perfect solution for you and your company. Soon, we will move on to the final phase of technology development and the business model. 📊🚀 Join us on this exciting journey! Iris Channel has the potential to fill a significant gap in the professional entertainment market. Stay tuned for more updates! 💼🌐 #IrisChannel #Innovation #Business #Technology #ProfessionalContent

What an incredible day! 🚀 For the second time around, House of Retail took place as we now know as the event for the latest trends in physical retail. We offered a firsthand look at the future of retail with cutting-edge retail innovations in our immersive experience center. Four keynote speakers took us on their personal journey through retail. This is what we’ve learned from them: Ian Scott | Rethink Retail Top 100 Influencer: Think like your customer, not like your marketing or sales manager. If you understand your customer’s needs, you’re halfway there. John Molendijk | co-founder and Head of Strategic Partnerships at Streaem Retail Media Platform: ads are 7 times more impactful among a receptive audience. And what’s more on point than in-store retail media? Heidemarie Kriz | POS Doctor, architect, and designer: 75% of the decisions we make are made emotionally, guided by our senses. We don’t have to explain the advantages for brick & mortar. Daan Berends | Creative Director at First Impression audiovisual: good hardware is important, but for end-users, it's all about content. It should be the trigger and the ultimate call to action. Without a clear content strategy, investing in digital signage is a missed opportunity that threatens ROI. A real eye-opener(!). Enjoy the aftermovie! #retail #futureofretail #phygital #digitalsignage 

https://lnkd.in/dtQ9_v44 I invite You to read the latest ID CREATIVES blog post focusing on personalized packaging. The future of personalized packaging. Redefining brand loyalty. In today's competitive market, where every brand is vying for attention, packaging has evolved from merely being a protective covering to a potent tool for fostering deep connections with consumers. Personalized packaging is at the forefront of this evolution, reshaping the way brands engage with their audience and cultivate lasting loyalty. #PersonalizedPackaging #BrandIdentity #Innovation

There are 3 communities of culture every brand, marketer and retail expert needs to be engaged with. Read my latest published article: https://lnkd.in/gb4SjdkR #consumerinsights #consumerbehavior #digitalmarketing #consumermarketing #trends2024 #luxury #techcommunity #influencermarketing #futureofretail

Off the back of our latest trend report, “Future of Experience: The Power of Play,” our Chief Innovation Officer, Steve Milton, sat down with LBB to discuss the power of play. Learn how incorporating play boosts brand perception, engagement, and purchase intent - and discover why brands shouldn’t underestimate this power! Read here: https://shorturl.at/6qmcs #BrandExperience #MarketingStrategy #Innovation #BrandPerception #ConsumerEngagement

In today's fast-paced economy, it's easy for brands to get caught up in short-term communication goal success and lose sight of their long-term vision to communicate accordingly. a successful brand knows the importance of a long-term, connected, relevant communication strategy and advertising plan. Another point worthy of mentioning, An interactive omnichannel approach is key and it's the internal efforts that truly make it a reality. Encouraging diverse perspectives and ideas leads to a unified understanding and action plan based on a long term communication strategy, otherwise..it’s a waste of everybody’s time. Don't sacrifice your long-term vision for short-term success and invest in a comprehensive communication strategy for sustained growth. #communicationstrategy #advertising

How to generate impact with your brand Having extraordinary products and eye-catching campaigns is not enough to become an authority figure in the industry, to successfully respond to this challenge it is necessary to: Possess a solid, transgressive and irreverent concept and message that is consistent with the image we want to convey Integrate an approach and business model that manages to contribute from innovation, extraordinary value to consumers Design an incomparable consumer experience that is capable of introducing the audience into the universe of the brand It is precisely these elements, who in the company of a multichannel digital strategy, will allow us to captivate, influence and impact the industry. Are you ready for it? #fashion #business #marketing #strategy #luxury #fashionmarketing #Luxuryfashion

Here's a secret to staying ahead in the game: embrace the power of a brand refresh! ✨⁠ ⁠ Markets shift, audiences evolve, & your brand needs to keep pace. It's not about changing everything; it's about evolving with purpose.⁠ ⁠ Stay relevant, stand out from the crowd, & keep those customers engaged with a fresh take on your brand. 🎨 Whether it's a new look, a refined message, or aligning with your growth - a refresh can do wonders! ⁠ ⁠ Let's keep your brand shining, adapting, & making waves! If you’re ready to captivate your audience all over again, shoot as a DM or email: [email protected] ⁠ #packaging #packagingdesign #coffee #coffeecompany #coffeeroasters #brandrefresh #buildyourbrand #identity #brandingdesign #brandingtips #brandidentity #productdesign #brandingagency #branding101

According to Statista, programmatic ad spending is expected to reach $779 billion by 2028. Do you want to learn how our solutions can help you get a piece of that pie? Let’s talk! #DigitalSignage #InStoreMedia #DigitalOutOfHome