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“We need to know from our client brands how a campaign is going,” said Michelle Harness, division vice president of digital agency and platform sales at #Wiland. “They can be in the throes of running a campaign, but if they come back to us with feedback, we can adjust the audiences to drive better performance…when we’re able to ingest past campaign data and perform an analysis, we can use our vast data resources to provide marketers with superior audiences and make other recommendations for their next campaigns.” Sponsored by Wiland.

The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data

The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data

digiday.com

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