DIAM Group · Retail & Merch Solutions’ Post

Why are luxury brands amplifying their presence at Milan Design Week, a prominent furniture event? Milan Design Week, or Salone del Mobile Milano, recently witnessed a blend of fashion and design, with standout performances from iconic brands like Hermès, Loewe, and Bottega Veneta. These luxury labels, amongst many others, used the stage to expand their influence, elevate their reputation, and forge deeper connections with audiences. This intersection of fashion and furniture goes beyond aesthetics—it's a strategic move in the ever-changing market landscape. As consumer preferences evolve, there's a growing opportunity for industry consolidation. While many fashion powerhouses are dipping their toes into homeware, Hermès stands out with a booming home business generating half a billion euros in annual revenue. At their most recent exhibition, Hermès revealed a compelling mix of equestrian-inspired cashmere throws, handcrafted leather chairs, and exquisite porcelain services. Meanwhile, at Loewe, Jonathan Anderson collaborated with 24 contemporary artists and craftspeople to reimagine lighting. The result? Unique artist lamps that seamlessly blend sculptural artistry with functional design, as seen in the image below (curtesy Loewe). It's fair to say that Milan Design Week has emerged as a pivotal platform where top fashion brands showcase their innovation in design, setting new trends in the intersection of fashion and home decor.

Very good assessment of the current developments Sanja Becirovic. What we have been seeing in the mainstream for years is continuing in the luxury sector. 

In the contemporary landscape of creativity, we are witnessing a dynamic fusion of art, design, and fashion, where traditional boundaries blur to make way for innovative collaborations. These unexpected partnerships seamlessly marry artistic expression with functionality and aesthetics, thus opening up new perspectives and elevating the concept of design to unprecedented levels. An illustrative example of this creative convergence can be seen through emblematic spaces such as Kith in Paris. This venue transcends the mere framework of a clothing store to become a veritable temple of streetwear culture, where art, design, and fashion coexist to offer an immersive experience. Additionally, artists like Daniel Arsham offer highly interesting collaborations blending design and fashion, such as his partnership with the luxury luggage brand Rimowa. However, certain brands also aim to emphasize sustainable aesthetics, as Stella McCartney and B&B Italia have done by creating a collection of interior design furniture that is elegant and environmentally friendly. As we delve into this stimulating fusion of art, design, and fashion, the arrival of Milan Design Week invites us to significantly project ourselves onto this prestigious event, which brings together the brightest minds and the most innovative creations. It presents a unique opportunity to discover new daring collaborations and immerse ourselves in a world where creativity knows no bounds. #Luxury #Advisory #DesignWeek

🌟 Exciting Developments in Luxury Design 🌟 As Milan Design Week dazzles with creativity from April 15 to April 22, it's evident that luxury brands are making significant strides in interior design. While some iconic names like Dior, Louis Vuitton, and Tod’s are focusing on the Venice Biennale, showcasing their connections with contemporary art, Milan remains a vibrant hub for design innovation. Spring 2024 in Italy presents a fascinating dilemma for luxury brands, balancing the expansion of their lifestyle and home offerings with the cultivation of their elitist image through art collaborations. Brands like Hermès, Balenciaga, Gucci, and Versace are among the many names showcasing their design prowess, reaffirming Milan's status as a magnet for luxury creativity. As the industry evolves, it's clear that luxury brands are not only defining fashion but also shaping the aesthetic landscape of our living spaces, offering a glimpse into a world where artistry meets elegance. #Luxury #Design #Lifestyle Luxury on show at Milan Design Week - Luxus Plus (luxus-plus.com) https://lnkd.in/dcZU-Z6i

🏡 "Luxury Translated: Family Business at La Maison Pierre Frey" 🎨 Marie-Victoire Chopin, PhD & I recently had the honor of interviewing PIERRE FREY, Communication Director at La Maison Pierre Frey, for our ongoing INSEAD research on "Luxury, Immersion, and the Lifestyle Revolution" with David Dubois. Our conversation revealed profound insights into the world of interiors, craftsmanship, and the immersive magic that his family-driven brand weaves. 🧵 « La Maison Pierre Frey is an unmissable name worldwide, boasting a vast collection of French art de vivre archetypes, unrivaled excellence, and #creativity . Yet, few people realize the omnipresence of your brand in the world of décor because there's no logo on every square meter of fabric," I inquired. 🏡 PIERRE FREY's response: « La Maison Pierre Frey was founded by my grandfather in 1935 and has been led since 1972 by my tireless father, Patrick Frey, who serves as the artistic director. We've continually expanded our horizons, from weaving in our workshop in France to crafting furniture, printing fabrics, and wallpapers. We operate as a family, and to me, Pierre Frey has always been a 'home.' I've heard my father say countless times that we are a family house, rooted in humanity and values. We indeed possess a globally recognized archive, the most extensive private collection of textiles and wallpapers-related documents, and we are stewards of this heritage." 🎨 Regarding #lifestyle and #luxury : "There's an #artdevivre and a color that is Pierre Frey; we aim to create top-quality, high-end, enduring products that transcend years, even decades. Our fabrics are woven in France with high-quality dyes. Our creativity is unique.  Luxury, to me, is linked to elegance, beauty, the rarity and uniqueness of a product, and quality craftsmanship.  At Pierre Frey, it translates into the transmission of a family spirit, just like a luxury house." 🛋 On the concept of immersion and how it applies to their industry, Pierre Frey remarked: "How do we create immersion? 'Talent, eyes, hands.' Immersion is largely crafted through the staging of our products, such as through our storefronts. We also take great care of personally knowing our clients, to be intimately aligned with their quest for beauty ». 🌿 Lastly, when questioned about environmental and #CSR concerns, Pierre Frey shared, "The textile industry is unfortunately still inherently polluting. We do our best. For instance, our #Natecru range is made in France from recycled fabrics in a sustainable, untreated, and dye-free manner." Pierre Frey's insights encapsulate the essence of dedication, family values, luxury, and immersion, redefining how we perceive craftsmanship and lifestyle.  How do these perspectives resonate with your understanding of luxury and immersion? Join the conversation and let's continue exploring the ever-evolving world of art and design. 🌐🖼️ #PierreFrey #LuxuryDesign #ArtDeVivre #INSEADResearch #Familybusiness 

Milan Design Week cheat sheet: Where to find the fashion The event gives luxury fashion a chance to flaunt its design prowess in a fresh setting, with activations rivalling fashion week. Milan is set for its most important week of the year — and it’s not fashion week. Officially starting next Tuesday, Milan Design Week is the world’s pre-eminent annual showcase of new design in furniture and interiors. Its foundation and hub is the Salone del Mobile trade fair, founded in 1961. Over the years since, the entire Lombardian capital has become the site of countless peripheral events, which are together bundled under that Milan Design Week umbrella. If the 1960s was the decade during which Milan emerged as a global capital of furniture design, then it was the late ’70s and ’80s that saw the city establish itself as the equivalent in ready-to-wear. It did not take long for Italy’s pre-eminent fashion houses to spot the potential — and potential convenience — of expanding their endeavours from clothing and accessories to encompass home furnishings and interiors. Armani Casa was founded in 2000, and key Italian houses, including Fendi, Gucci, Dolce & Gabbana, Versace, Roberto Cavalli and Prada now all offer either homeware, furniture, or both. Plenty of international houses have got in on the action, too. https://lnkd.in/e6-qxjsX Vogue Business

Stagecraft for Success: The Allure of Luxury Retail Displays Luxury retail is a theatre, and the displays are its meticulously crafted sets. These captivating arrangements aren't just about showcasing products; they're an immersive performance, drawing customers into the brand's narrative. Gone are the days of sterile product placement. Today's luxury displays are storytelling powerhouses. Imagine a handbag displayed on a weathered travel trunk, hinting at a legacy of exploration and timeless design. Or perhaps jewelry nestled amidst antique maps and shimmering geodes, evoking a sense of adventure and hidden treasures. Emotional Resonance Luxury thrives on emotional connection. Displays achieve this by creating a specific mood and atmosphere. Imagine warm, inviting lighting illuminating displays with natural textures like wood and stone, conveying a sense of heritage and enduring quality. Carefully curated space creates exclusivity, inviting customers on a journey of discovery within the brand's story. A Spotlight on Craft Luxury displays can also be a platform to celebrate the artistry behind a brand's offerings. For instance, showcasing a deconstructed watch movement alongside the finished timepiece sheds light on the intricate engineering involved. Similarly, a mannequin sculpted in a pose that reflects the garment's flow tells a story of design and movement. A Cohesive Narrative Every detail should contribute to the brand's story. From the materials used in the display itself to the lighting and any accompanying text, consistency reigns supreme. By investing in creative and well-considered displays, luxury brands can transform their retail spaces into captivating narratives. They don't just sell products; they sell a dream, an emotional connection that resonates with their target audience. This is the true power of luxury retail storytelling, where every detail plays a part in the captivating performance. . . #artnouveau #decor #RetailRevolution #ShopDesignMasters #SpaceCrafters #RetailRenovators #InnovateShopSpaces #StorefrontElegance #InteriorInspire #ShopMakeovers #RetailExcellence

The right lighting adds value by reproducing the colours of the fabrics and enhancing the textures and the intricate details of the precious workmanship.

Timeless style. Milan, the city where I live, has become a truly beautiful city in recent years, with a flourishing of new activities, especially in the realm of shopping and retail. There are areas of the city where you can find shops you wouldn't expect, and then there are historical places like the Galleria Vittorio Emanuele, where just a visit to admire it "is worth the price of admission". Recently, there has been the opening of a temple to craft. Bottega Veneta, the Italian fashion house, has a heritage deeply rooted in tradition and history. The brand highly values its relationship with craftspeople and is known for creating timeless Italian designs that blend top-tier craftsmanship with enduring style. The brand's presence in Milan is expanding with its third flagship store in the city, designed by Creative Director Matthieu Blazy. The interior design combines elements of Italian modernism with a futuristic ambiance reminiscent of spaceships, while still maintaining an intimate atmosphere conducive to the act of getting dressed. 🙌 What’s your take? # 268 RETAIL, Italy 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Bottega Veneta More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Timeless style. Milan, the city where I live, has become a truly beautiful city in recent years, with a flourishing of new activities, especially in the realm of shopping and retail. There are areas of the city where you can find shops you wouldn't expect, and then there are historical places like the Galleria Vittorio Emanuele, where just a visit to admire it "is worth the price of admission". Recently, there has been the opening of a temple to craft. Bottega Veneta, the Italian fashion house, has a heritage deeply rooted in tradition and history. The brand highly values its relationship with craftspeople and is known for creating timeless Italian designs that blend top-tier craftsmanship with enduring style. The brand's presence in Milan is expanding with its third flagship store in the city, designed by Creative Director Matthieu Blazy. The interior design combines elements of Italian modernism with a futuristic ambiance reminiscent of spaceships, while still maintaining an intimate atmosphere conducive to the act of getting dressed. 🙌 What’s your take? # 268 RETAIL, Italy 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Bottega Veneta More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.