With immense pride, we announce that our LEGO Airport Store at JFK Terminal 4 has been recognized with the 2023 #BestNewRetailConcept award from Airports Council International - North America! When we opened this store in partnership with JFKIAT and LEGO® Travel Retail in December 2021, our goal was to create an innovative shopping experience for travelers. The store offers exclusive NYC-themed LEGO sets and engaging exhibits that encourage customers to linger. Our VP of Merchandising Thomas Papavasileiou notes this supports our new business strategy of identifying growth avenues outside our core. And the success is proof our Kids concept is disrupting the airport retail experience. A huge congratulations to everyone involved in this collaboration! Winning this prestigious award is a testament to bringing the popular LEGO brand to life in a unique airport setting. We're excited to continue elevating the customer experience through creative partnerships! #DFS
Congratulations. This is a great home run!
Exciting collaboration!
Annette Rosendahl Congratulations!
Buyer | Seasoned marketer | Social Media Influencer
9moIt was a great collaboration between LEGO and DFS, amazing concept and operation! Thomas Papavasileiou Ulas Tekin @Joan law Stephanie C.