Derrick L. Guest’s Post

Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!

It's often in the broken things that genius occurs! And that's exactly what Molson Coors Beverage Company did when they turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad and caused a square in the screen to break and go black. Not the first time this has happened...but certainly the first time a company has masterfully made it work in the favor. Coors' marketing team went to work: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. AND...Coors isn’t the "official beer sponsor" of the baseball league or Ohtani, and therefore, this cost $0 in sponsorships or endorsements. Smart marketing...understanding an audience group, tapping into a shared experience, and making the brand part of the community.

Molson Coors just wrapped up an incredible year, boasting a 9.3% growth in net sales for 2023. Their secret? A robust marketing strategy and a bold $50 million investment in Q4 alone. Core brands like Coors Light and Miller Lite aren't just household names; they're retail giants, with sales soaring to nearly double digits. 🌟 But here's the kicker: While others in the industry faced challenges, Molson Coors thrived, thanks in part to strategic marketing and embracing shifts in consumer habits, especially in the premium segment. They didn't just play the game; they changed it, using data-driven marketing and a solid push into live sports to attract and retain customers. 📊🏈 And there's more - with new launches like Simply Spiked Lemonade and the innovative Happy Thursday, they're not resting on their laurels. Plans for nationwide marketing and sampling activations promise an exciting spring and summer for beer lovers and retailers alike. 🍋🌞 Their Super Bowl LVIII ad brought back the iconic Coors Light Chill Train, offering fans a virtual seat on this legendary ride, proving once again that Molson Coors knows how to make a splash in the world of advertising. 🚂❄️ So, what do you think? Does Molson Coors’ marketing strategy and its emphasis on innovation signal a new era for the beverage industry? How important is creativity in your industry's marketing efforts? Drop your thoughts below! Let's discuss the impact of innovative marketing strategies across industries. 📈 #MolsonCoors #MarketingInnovation #BusinessGrowth #SuperBowlAds

Take a deep dive into the 2024 #GrandEx Award and learn how Taco Bell and its cast of partners rewrote the playbook on experiential earned media—and scored the event campaign of the year—with "Live Más LIVE."

From coast to coast, we've got your event marketing needs covered. Partnering with top brands across various industries, we've helped bring products from soda to sports betting directly to consumers at events. Discover how we can elevate your brand's presence and engage your target audience. Contact us today to learn more! #eventmarketing #Marketing #5614Marketing #experientialmarketing

"🌮🤔 Learning from the Past: The Taco Bell Chihuahua 🐕 Do you remember the Taco Bell Chihuahua? 🌯 It was a memorable campaign that made an impression on many, but Taco Bell considered it a failure. 🤯 Why? Because it didn't create that special feeling that drives customers to crave Taco Bell. 🤤 It's a reminder that marketing isn't just about being remembered; it's about creating a connection that makes people say, 'I NEED Taco Bell!' 🙌 Let's chat about the power of meaningful marketing and what truly inspires customers to become loyal fans. 🚀🌮 #MarketingLessons #TacoBell #CreatingConnections #CustomerLoyalty #MemorableCampaigns #FoodCravings #MarketingStrategy #BusinessInsights #ChihuahuaMemories #MarketingMistakes #BrandRecognition #TacoBellLove #EffectiveAdvertising"

Mischievous creativity or dedication to a brand partnership -- maybe both? Coors Light wants to collaborate with Kansas City Chiefs quarterback Patricks Mahomes, but NFL players aren't allowed to endorse alcoholic beverages. To remedy this, the brand decided to put the ad in a "time capsule" and it won't air until AFTER he retires, working around the regulation. Or, waiting it out, rather. Love this unique spin on traditional advertising from Mischief agency. This will catch the eye of Mahomes fans, Coors drinkers, and the general public, who will be curious even if they don't watch the NFL. For a great campaign, you don't have to reinvent the wheel, but you SHOULD get creative. This is a masterclass in creativity. #NFL #CoorsLight #CreativeAdvertising #Branding

Heineken's Silver Sensation Heineken's significant investment of over $100 million in marketing its new light Silver beer, along with the prominent focus on the beverage at the F1 Heineken Silver Las Vegas Grand Prix, can be explained by several strategic marketing considerations. Heineken aims to expand its product portfolio and reach new market segments with the introduction of Silver beer. This substantial marketing budget is allocated to create brand awareness, capture market share, and drive revenue growth in the competitive beer market. By leveraging a major sporting event like the F1 Grand Prix, Heineken can strengthen its connection with existing consumers and create new brand advocates. This reinforces brand loyalty and encourages repeat purchases. By leveraging a major sporting event like the F1 Grand Prix, Heineken can strengthen its connection with existing consumers and create new brand advocates. This reinforces brand loyalty and encourages repeat purchases. READ ARTICLE: https://lnkd.in/gu8hmJfW #HeinekenSilverBeer #F1GrandPrixShowdown #BrewingExcitement #SipIntoSilver

Next up in our Big Dwayne Energy employee spotlight series, where we showcase our incredible team is... Olcomendy, George - VP, National Accounts ⚡️ 1. How are you bringing Big Dwayne Energy to ZOA? First, I truly believe that this brand is one of the best tasting energy drinks on the market. I am committed to making sure this brand is growing and is available across the country in all our leading retailers. If this product is not available, how can they experience the brand. I wake up every day energized to find ways for our retail partners to bring on ZOA Energy. BDE is a mindset that I carry across the organization to inspire others. 2. What is your favorite thing about working at ZOA? Definitely the people and the culture that has been developed here over the last 3 years. I come to work energized by the folks that surround me every day. By far, this has been the most fun and rewarding job I have had. Make no mistake, it's never easy but coming to work everyday here has been a moment in time that I will never forget. 3. If you could only eat one meal for the rest of your life, what would it be? It would have to be pasta. Any type. I cannot imagine not having an option in a meal selection that does not have pasta. I absolutely loved my mom’s homemade pasta sauce. 4. What is your favorite ZOA flavor and why? Frosted Grape. Can’t really figure out why, as grape has never really been a favorite flavor of mine but I LOVE ZOA Frosted Grape. 5. What is your biggest Big Dwayne Energy moment? Two moments stick out for me. First would be our XFL tie in with HEB. We had the opportunity for our founders meet and greet at HEB in-store and then experienced the XFL championship game with all in San Antonio. Second would be a most recent win, bringing Albertsons Companies on board nationally. It has been a work in the making for a long time and just being able to tell our entire team of the win, brought out a Big Dwayne Energy moment that I will not forget. #ZOAEnergy #BigDwayneEnergy #EmployeeSpotlight #SalesTeam

👏🏾 Round of applause for Molson Coors Beverage Company and the Coors Light team for this really great branding move. This is a really great lesson for marketers, BE FLEXIBLE! Shohei Ohtani taking a section out of the Coors Light digital display wasn't in the content calendar or design schedule (wow, go figure!). However, as the videos circulated online, the Coors Light team saw an opportunity to capitalize on a little humor and fan affinity by quickly creating a piece of memorabilia on a dime. #branding #brand #cpgbranding #marketingstrategy