Derflan, Inc.’s Post

Wise words as always from my good friend and President at 72andSunny in Sydney, Ross Berthinussen, about the merits of having super experienced strategic and creative folk in your agency. Something we also see a lot of value in at the Orange Panther Collective. Some tangible examples of this: * Smaller teams are more closely involved in the development of the work. This makes communication, collaboration and focus within the team, and client partners, far easier to foster. * The flatter agency structure in many ways ‘runs itself’, as experienced staff are capable of directing their own output and managing their own time – quality control is baked into the model. * A leaner and flatter agency structure fosters a more democratic agency. Everyone is sufficiently experienced and respected to have a voice in the agency’s work, and its future. This encourages bravery and innovation. * It makes projects easier to manage: fewer stakeholders and process stage gates ensure that work can be swiftly ideated and produced. * It removes ‘fat’ from timelines and budgets, ensuring that projects are run more efficiently for clients. * Having senior brains on the business with a broader understanding of business and marketing (and a more finely tuned ‘gut feel’) also leads to faster, more effective work. This by no means says we don’t enjoy working with and helping shape young teams too, there is a time and place for everyone. As I said, wise words Rossi 🙌 #strategy #creative #leadership #advertising #marketing

Patience and timing is critical to building powerful collaborations

Batman & Robin. Tom & Jerry. Han Solo & Chewbacca. When you think of iconic duos, you can add Pavilion and Carabiner Group to the list. 🤝 Read below how Carabiner Group increased pipeline by 30% through participation in Pavilion and how involvement opened doors for their CRO, Cliff Simon, and his organization ⤵

Breakfast of Champions! Always a great way to start out the day with the amazing CAI West Florida Chapter monthly breakfast! What an enjoyable way to start the day with a friendly gathering with some amazing people. Have a great day! #CAIwestflorida #yellowstonelandscape #excellenceincommerciallandscaping #differentthanallotherlandscapecompanies #landscapepartnership #hoamanagement #propertymanagement #propertymanagers #communityassociationmanagement #commercialpropertymanagement

Strategic Planning is an important phase of any growing organization/association.

Breakfast of Champions! Always a great way to start out the day or month with the amazing CAI West Florida Chapter monthly breakfast! What an enjoyable way to start the day with a friendly gathering with some amazing people. Have a great day, and hello JUNE🌴🌺🌴🌺🌴🌺🌴🌺🌴🌺🌴🌺🌴 #CAIwestflorida #yellowstonelandscape #excellenceincommerciallandscaping #differentthanallotherlandscapecompanies #landscapepartnership #hoamanagement #propertymanagement #propertymanagers #communityassociationmanagement #commercialpropertymanagement

Breakfast of Champions! Always a great way to start out the day or month with the amazing CAI West Florida Chapter monthly breakfast! What an enjoyable way to start the day with a friendly gathering with some amazing people. Have a great day, and hello MAY 🌸🌷🌸🌷🌸🌷🌸🌷🌸🌷🌸🌷🌸 #CAIwestflorida #yellowstonelandscape #excellenceincommerciallandscaping #differentthanallotherlandscapecompanies #landscapepartnership #hoamanagement #propertymanagement #propertymanagers #communityassociationmanagement #commercialpropertymanagement

Breakfast of Champions! Always a great way to start out the day or month with the amazing CAI West Florida Chapter monthly breakfast! What an enjoyable way to start the day with a friendly gathering with some amazing people. Have a great day, and hello MARCH 🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀 #CAIwestflorida #yellowstonelandscape #excellenceincommerciallandscaping #differentthanallotherlandscapecompanies #landscapepartnership #hoamanagement #propertymanagement #propertymanagers #communityassociationmanagement #commercialpropertymanagement

Everyone's talking about "Artificial Intelligence" ...even me! Check out the highlights from a panel discussion I participated in yesterday hosted by PRSA Hoosier Chapter

Do you have a no D!£%head policy? Turns out it’s good for business. Yesterday I had the privilege of listening to the Chair of the Welsh Rugby Union Richard Collier-Keywood talk eloquently about the important Welsh cultural asset he is now responsible for and the need for it to serve all stakeholders i.e. benefit society beyond the bottom line. In business it’s known as CSR (Corporate Social Responsibility) which emerged as a concept in the 1960s. Back then it was seen as an altruistic means of doing more with a business than just making money, but it was assumed it would involve sacrificing profit to achieve it. The growing evidence shows this is not the case. Being environmentally responsible, inclusive and serving of all stakeholders (customers, employees, investors, the environment and wider society) builds a strong brand, customer engagement, profit and also investment opportunities. The All Blacks have an NDH (No D!£%head) policy. They clean their own dressing rooms, carry their own bags and essentially show humility, accountability and a recognition of all the stakeholders in their organisation. For me, corporate social responsibility boils down to common sense, respect and humility. It’s good to see those leading our national game going forward aspire to the same ethos. And at a time of such high attrition in business in general, would it not be best to have a smart business model that ensures that everyone in the eco system is incentivised to see the venture succeed?