Can Artificial Intelligence cause a disconnect between the economic progress of companies, and the social and cultural advancement of individuals? Read more from Carlos Pacheco, Head of Strategy, dentsu X Spain: https://lnkd.in/eCRkD5Yd #ahead2024 #brandingbeyondimpact
dentsu X’s Post
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CONTENT | Dive into the whirlwind of insights from The Marketing Society's Singapore Digital Day Conference, as captured by Belinda Clark! Discover key takeaways on AI innovation, creative partnerships, social connectivity, content commerce, attention metrics, and the evolving role of the Digital CMO. Don't miss out on these actionable insights shaping the future of marketing! Read more here - https://lnkd.in/eJy5aTFx #DigitalMarketing #CMOInsights #MarketingStrategy
Digital Day Conference Singapore - a review
marketingsociety.com
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Shakespeare asked, “What’s in a name?” 🌹 For us, it’s our 7,600-strong team of the world’s best digital talent—because starting today, we’re sporting a new name: Monks. 🎉 The new Monks brand emphasizes the cross-vertical and end-to-end capabilities offered by an integrated portfolio of services, which are designed to maximize client revenue growth, innovation and reach. But our name also represents the people behind the work we do day in and day out, signaling the importance of having ambitious innovators in your corner—particularly in the age of AI. 🧑🏽💼 In addition to the new name, we’re streamlining our operating model and consolidating our capabilities into two fully synchronized offerings: Marketing services and Technology services. This restructure will give clients even more streamlined access to the best digital talent, who will help them thrive and innovate in an era of rapid disruption. 📈 We can’t wait to redefine the industry together. Learn more over at The Drum 👇🏿
Evolution not revolution as Sorrell unveils Monks and reorganizes for easier client access
thedrum.com
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The word is on your lips, say the word! (Yes that is an Alphabeat reference). Conversations about AI aren't going anywhere and this is such an exciting, bold move. How can we use AI to offer more creative and strategic options for clients, and how can we harness AI to be more efficient? Enter Project Spark. Have a read to find out more!
Introducing Project Spark… a £1.2m investment in AI. AI is the word on everyone's lips at Media360, so we thought it was the perfect time to announce the launch of Project Spark, led by our Digital Chief Innovation Officer Anna Rashid. Our brilliant team of AI specialists are identifying, testing and implementing AI and automation technologies across key areas of the business to deliver more cost-effective solutions and faster turnarounds. Find out more about this exciting new development here: https://lnkd.in/e4k2_f84 #PR #Agency #DigitalMarketing
Tangerine invests £1.2m in AI
prweek.com
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'CREATIVITY AT A CROSSROADS' - Fantastic insights into the current challenges being wrestled and wrangled by 700 top CMO's in the US, UK, Australia, Brazil, Canada, China, India, Italy, and Spain. The report explores 8 key themes: > Winning the audience > Augmented humanity > Cultural capital > Purpose gets real > Funding fears > AI frenemy at the gate > Connected people > Thriving in a connected world #creativity #ai #purpose #culturalcapital #augmentedhumanity #thriving #cmo #cmoinsights https://lnkd.in/e9mgEMJM
Dentsu Creative 2023 CMO Report: Creativity At A Crossroads
dentsu.com
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"Communicators are essential in crafting a narrative. AI won’t change that. In fact, it can greatly help with it." Last month, our CTO, CPO & CIO David Wippich and CRO Daniel Lotzof joined #PR agency leaders and PRWeek for a roundtable discussion. The conversation focused on utilizing emerging technologies, embracing AI, delivering ultimate value to clients and more. See what agency leaders have to say: https://ow.ly/CsKG50Pw9ib #ArtificialIntelligence #PublicRelations #Communications
Top agency leaders talk tech
prweek.com
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It was great to be in London late last year, especially when joined by #PR agency leaders to discuss the challenges and opportunities that technology – particularly #AI – presents. Here are my key takeaways from the third Talking Tech Notified roundtable in collaboration with PRWeek: - Agency-client dynamics are being redefined: Clients expect more than results; they seek education on the latest #PRTech. Agencies must become strategic partners well-versed in new technology and analytics to deliver unique value. - Predictive analytics will significantly change the practice of PR: The shift from traditional metrics to predictive analytics is underway, and agencies that can anticipate future trends and see ‘what’s next’ to develop PR strategies for their clients will come out on top. - AI’s role in PR is integral (but so are humans): Yes, agencies are embracing AI. However, they trust human judgment to interpret AI-generated data and make contextually sound decisions and recommendations. How are you adapting to the changing dynamics of the PR landscape in the age of technology? #PublicRelations #AgencyTrends #AIinPR
Talking tech: Further conversation
prweek.com
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Key takeaways from the insight session on “AI in the Creative Industries: Opportunities and Pitfalls” by Drabir Alam, Chief Operating Officer, X - Integrated Marketing Agency; at the COMMUNICATION SUMMIT 2023: CREATIVITY IN THE AGE OF DISRUPTION with The Daily Star. #CommunicationSummit #CreativityintheAgeofDisruption
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A very in-depth insight session on “AI in the Creative Industries: Opportunities and Pitfalls” by Drabir Alam, Chief Operating Officer, X - Integrated Marketing Agency; at the COMMUNICATION SUMMIT 2023: CREATIVITY IN THE AGE OF DISRUPTION with The Daily Star #CommunicationSummit #CreativityintheAgeofDisruption
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🌐 Intriguing insights! The changes in client-agency dynamics and the move to predictive analytics are interesting shifts. The balance between AI and human judgment is key. Curious to hear how others are adapting!🚀 #PR #TechShifts
It was great to be in London late last year, especially when joined by #PR agency leaders to discuss the challenges and opportunities that technology – particularly #AI – presents. Here are my key takeaways from the third Talking Tech Notified roundtable in collaboration with PRWeek: - Agency-client dynamics are being redefined: Clients expect more than results; they seek education on the latest #PRTech. Agencies must become strategic partners well-versed in new technology and analytics to deliver unique value. - Predictive analytics will significantly change the practice of PR: The shift from traditional metrics to predictive analytics is underway, and agencies that can anticipate future trends and see ‘what’s next’ to develop PR strategies for their clients will come out on top. - AI’s role in PR is integral (but so are humans): Yes, agencies are embracing AI. However, they trust human judgment to interpret AI-generated data and make contextually sound decisions and recommendations. How are you adapting to the changing dynamics of the PR landscape in the age of technology? #PublicRelations #AgencyTrends #AIinPR
Talking tech: Further conversation
prweek.com
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